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NAME __________________ Quiz 20 - Chapter 12 Good Morning!!!!!

NAME __________________ Quiz 20 - Chapter 12 Good Morning!!!!!. In an Excellent Mood  ….. Average Mood :- ….. Bad Mood  ….. Early Morning Classes are Tough Wish I Were Back In Bed!!. Question 1….TRUE OR FALSE Advergaming is a new and very successful form of promotion. TRUE FALSE.

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NAME __________________ Quiz 20 - Chapter 12 Good Morning!!!!!

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  1. NAME __________________Quiz 20 - Chapter 12Good Morning!!!!! • In an Excellent Mood ….. • Average Mood :- ….. • Bad Mood ….. • Early Morning Classes are Tough • Wish I Were Back In Bed!!

  2. Question 1….TRUE OR FALSEAdvergaming is a new and very successful form of promotion. • TRUE • FALSE

  3. Question 2……TRUE OR FALSEAdvertising is paid, nonpersonal communication designed to influence consumer purchases. • TRUE • FALSE

  4. Question 3…..TRUE OR FALSETechnological changes often explain why a product enters the decline stage of the product life cycle • TRUE • FALSE

  5. Question 4……TRUE OR FALSEPublicity is unpaid media coverage that has the power to influence consumer perceptions about a product or service • TRUE • FALSE

  6. Question 5….TRUE OR FALSEThe average person spends more time each week on the Internet than they do watching TV. • TRUE • FALSE

  7. Question 6…..TRUE OR FALSESales promotion uses short-term programs to stimulate immediate consumer purchases • TRUE • FALSE

  8. Question 7 ….TRUE OR FALSEPersonal selling is considered the world’s oldest form of promotion and involves face-to-face presentation of products and services to potential buyers • TRUE • FALSE

  9. Question 8…MULTIPLE CHOICEWho holds the record for the most humorous Super Bowl ads? • Frito Lay • Big Daddy • Budweiser • E-trade

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