Introduction to Free
Download
1 / 15

Introduction to Free - PowerPoint PPT Presentation


  • 43 Views
  • Uploaded on

Introduction to Free. Created in April 1999 2 nd Internet Service Provider (ISP) in France Belongs to the group Iliad Since January 2001, Free developped his own modem : The Freebox 1st multiplex box which can offer : High flow Internet

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Introduction to Free' - bing


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Introduction to Free

  • Created in April 1999

  • 2nd Internet Service Provider (ISP) in France

  • Belongs to the group Iliad

  • Since January 2001, Free developped his own modem : The Freebox

  • 1st multiplex box which can offer :

    • High flow Internet

    • Unlimited telephony on French phone calls

    • HD television


Introduction to Free

  • Free employes the France Telecom network :

    • Reduced price :

      • Free low flow Internet service

      • 50h low flow Internet at 14,99 E per month

      • Unlimited high flow Internet at 29,99 € per month

  • The strength of Free is based on simplicity :

    • One price, one offer, one technology

  • 2006 turnover : 950ME

  • Manpower : 560 employees with 460 dedicated to the hotline.


Introduction to Free

  • 10/2002Unlimited high flow internet access up to 512K – first triple play modem (Freebox)

  • 07/2003Unlimited phone calls in France

  • 11/2003Television by ADSL

  • 06/2004High flow access up to 5 Mbit/s

  • 07/2004Wifi functions

  • 10/2004ADSL2+

  • 01/2005High flow access up to20 Mbit/s

  • 04/2005ADSL access without phone subscription

  • 06/2005Médiacenter (Freeplayer) - Son Dolby 5.1 - READSL

  • 09/2005Immediate TV audience Measure

  • 11/2005High flow access up to24 Mbit/s

  • 12/2005Unlimited phone calls to 14 foreign countries

  • 04/2006Freebox HD, TNT tuner, WiFi-mimo, Wifi mobile phone

  • 06/2006Adding 13 other countries for unlimited phone calls

  • 07/2006High flow access up to28 Mbit/s

  • 08/2006Activation of digital videorecorder

Technologic innovations on :

Internet, television and telephony


FREEBOX

3 in one

Strategic business units

  • Internet

  • Television

  • Phone calls

  • Mobile phone


Mission and objectives of Free

  • To provide an internet service and an integral offer to people based on its own network and with equipment from its own conception

  • Free wants to stay the 2nd Internet Service Provider in France

  • Overcome 2,8M Internet ADSL subscribers by the end of 2007

  • Concerning the FTTH (optic fiber), the objective is to cover 4 million households by 2012 (including Paris + suburbs and selected cities) with a minimum of 15% market share of landlines.


PESTEL

  • Technological :

    • ADSL/Wifi technologies

    • Control of technologies and innovation capacities

    • Use the Internet for a lot of multimedia activities

    • 2 future technologies


PESTEL

  • Economical :

    • Computers much cheaper

    • More and more houses are equipped

    • 9 million of Internet subscribers

  • Legal :

    • Law modifications on networks in the last few years.

    • France Telecom must rent its network to others Internet service provider.

    • France Telecom can’t use its position of leader to sell cheaper Internet service.


5P+1 - PORTER

  • Suppliers - 6/10

    • The main network is owned by France Telecom

    • A lot of hardware provider

  • Buyers - 8/10

    • Very strong customers, helped by consumer associations, sharing opinions ;

    • 12 or 24 months subscription but can be canceled by paying


PORTER

  • New participants - 2/10

    • Not currently a strong threat,

    • The ARCEP is a barrier to entrance

  • Substitutes - 3/10

    • They are very rare as communication support

    • The cable could be a substitute but is not adapted


PORTER

  • Competitors - 8/10

    • They are quite strong,

    • They are : France Telecom (half the market), Neuf Cegetel (just under Free), AOL (decreasing)…

    • Competition on the price but also on the services offered

  • State - 2/10

    • With the ART and the ARCEP is a support for Free by forbidding lower prices


PORTER diagram

Buyers

Suppliers

New participants

State

Substitutes

Competitors


CSFs

+

+++

+++

++

+

++

  • Advertisement

  • Capital / cash flow

  • Technological innovations

  • Development of its own network

  • Relation with the customers

  • Simplicity of the offers


SWOT

  • Strengths

    • Communication

    • Financial resources

    • Technological resources

    • Human resources

    • Physical resources

    • Good notoriety

    • Capacity to innovate

    • Fast decision process

    • Cheap and efficient communication

  • Weaknesses

    • Hotline and support

    • Freebox setup


SWOT

  • Opportunities

    • Team specialized in ADSL technologies.

    • Local communities

    • ARCEP

    • A booming potential

  • Threats

    • Not everybody can access to ADSL

    • Imitations

    • Regulation standards

    • Consumer associations


Diagnostic

  • Price : Free is well placed because low and constant,

  • The technical innovations are the best on the market with a constant price,

  • Free must improve its technical assistance and customer support,

  • If the number of new subscribers decreases, they might increase advertisement,

  • Develop the Wimax access (wireless access with long range) in order to increase the number of potential buyers.


ad