ASEBUSS

1. ASEBUSS Scoala Postuniversitara de Afaceri Romano-Americana

2. Istoric • Infiintata in 1993, cu sprijinul USAID • Organizeaza programul Executive MBA in parteneriat cu Kennesaw State University, Atlanta- Georgia • Infiinteaza departamentul de formare continua in 1996 • Initiaza si/sau participa in proiecte de cercetare

3. Tendintele mediului de afaceri • Tehnologia informatiei • Accesul la infomatie intareste gradul de exigenta a consumatorilor si a furnizorilor • Convergenta industriilor • Dispar granitele intre industrii, se scurteaza ciclul de viata al strategiei corporatiilor • Globalizarea • Centrele de productie si distributie sunt raspandite pe intreg globul pentru a castiga avantaje competitive • Regularizarea • Clarificarea cerintelor in vederea asumarii unei responsabilitati crescute

4. Implicatii pentru manageri • Middle managerii sunt parte a unei matrici de conducere, actionand ca un nod in cadrul unei retele • Middle managerii sunt in centrul actiunii, nu neaparat in centrul ierarhiei • Puterea reala a acestora consta in abilitatea de a lucra cu toate nivelele ierarhice

5. Cerintele companiilor • Educatia sa fie globala ca si continut si abordare (o mare parte dintre veniturile companiilor se realizeaza pe pietele internationale) • Abordarea interdisciplinara a educatiei manageriale (asa cum necesita orice proiect) • Aplicarea in practica a cunostintelor teoretice (strategii inovatoare de business, solutii creative)

6. Cum s-a adaptat EMBA-ASEBUSS la cerintele pietei • Dezvoltarea componentei globale • Abordarea interdisciplinara • Orientarea catre partea practica (aplicabilitate)

7. Diferente fata de competitie • 4 Saptamani Rezidentiale, 3 in Romania, una in Atlanta (brandul ASEBUSS) • Componenta internationala (Programul International) – anul II de studiu • Metode de predare interactive, bazate pe studii de caz obtinute prin licenta Harvard Business School • Grupuri de studiu de 6-7 persoane in fiecare serie

8. Saptamanile Rezidentiale • In afara Bucurestiului, intr-un centru modern de training – 2/an academic • Parte integranta din programul EMBA, subiectele predate fiind complementare disciplinelor din cadrul programului • Cursurile sunt interactive, au la baza simulari, lucrul in echipa si sunt predate de profesori americani • Obiectivele atinse sunt: imbunatatirea comunicarii, networking cu aprox. 80 directori din diferite domenii de activitate, dezvoltarea spiritului de echipa, obtinerea de informatii actualizate despre ultimele tendinte in management

9. Structura SR • SR Sept 2007 - dedicata team-building-ului, imbunatatirii abilitatilor de prezentare, leadership, networking • SR Mai 2008 – focus pe gandire analitica, negociere, strategie • SR Sept 2008 – start Proiect International, vizita studentilor americani in Romania, colaborarea in echipe mixte romano-americane • SR Aprilie 2009 – vizita studentilor romani in Atlanta

10. Obiectivele Proiectului International • Obtinerea de cunostinte privind cele mai bune practici de afaceri specifice celor 2 economii – diferente si asemanari • Dezvoltarea abilitatilor decizionale in contextul mediului economic international • Castigarea experientei privind lucrul in echipa, in mod real si virtual • Crearea unei retele de networking internationale • Aplicarea unor tehnologii de ultima ora

11. Beneficiile EMBA – ASEBUSS • Perspectiva de management • Accesul la o echipa de profesori dedicata • Networking • Mediu educational bazat pe colaborare, nu pe competitie • Aplicabilitate imediata a cunostintelor • Dezvoltarea personala

12. Profilul cursantului EMBA • Economisti (50%) Barbati 65% • Ingineri (25%) Femei 35% • Doctori (14%) Alta pregatire (11%) Multinationale (60%) Nationale (20%) Antreprenori (20%) Varsta medie 35 ani • Durata medie a experientei in munca (8 ani) • Durata medie a experientei manageriale (4 ani)

13. Dinamica participantilor 1993-2007 • Cresterea numarului de companii farmaceutice • Cresterea numarului de companii din domeniul IT si telecomunicatii – de la 8 la 15% • Cresterea % femei de la 25% la 45% • Cresterea numarului celor care lucreaza in domeniul bancar si financiar – de la 15 la 27% • Cresterea numarului de antreprenori din program- de la 5 la 15% • Scaderea ponderii celor sprijiniti financiar de catre companii – de la 90% la 70%

14. Evolutia absolventilor ASEBUSS • 840 absolventi reprezentand aprox. 50% din nr. total al absolventilor programelor MBA si Executive MBA din Romania • 15% au devenit antreprenori in cursul sau dupa absolvirea programului • 4% dintre absolventi lucreaza in companii multinationale, in afara Romaniei • 25% dintre absolventi au avansat in functii de top management

15. Absolventi ASEBUSS–top manageri • Dragos Petrescu – City Grill • Cornel Dirmina – Reuters Romania • Sergiu Mititelu- Hochland Romania • Manuela Plapcianu – Bancpost • Veronica Savanciuc- Lowe • Liviu Sfrija – Henkel • Nicolae Voiculescu –Novartis • Florin Radulescu – Quadrant Amroq Beverages • Rucsandra Hurezeanu – Ivatherm • Simona Constantinescu – Ana Hotels

16. KENNESAW STATE UNIVERSITY Atlanta, Georgia

17. KSU Overview • Chartered by the State of Georgia (U.S.A.) Board of Regents on October 9, 1963 • Currently the 3rd largest (approximately 20,000 students) of 34 schools in the University System of Georgia • Accredited by the United States Southern Association of Colleges & Schools (SACS) and the Association to Advance Collegiate Schools of Business (AACSB) International

18. Michael J. Coles College of BusinessImportant Milestones • 1983 – School of Business Administration formed • 1993 – Executive MBA Program launched • 1994 – School named for entrepreneur and benefactor Michael J. Coles • 1994 – AACSB International accreditation awarded • 2000 – Became the 2nd largest Executive MBA Program in the United States • 2001 – Named 3rd in the world in teaming and 10th in the world in e-business by BusinessWeek magazine • 2003 – Alliance with ASEBUSS

19. KSU/Coles Executive MBA Program:History and Demographics • 1993 – EMBA Program launched • 1995 – Physicians EMBA Program launched • 1997 – First “In-House” Corporate EMBA Programs launched (at Equifax and BellSouth Corporation) • 2000 – Second largest EMBA Program in the U.S. • 2001 – Ranked 3rd in the world in Teaming; 10th in e-business by BusinessWeek • 2003 – Alliance with ASEBUSS launched • 2007 – Enrollment exceeds 250 students (largest ever)

20. KSU in pictures…

21. Executive MBA Programs Worldwide:Facts and Trends* • Programs number more than 300 in more than 25 countries worldwide • Average length of programs: 20.4 months (no significant change). • Average cost: $50,239 / € 35,666 (no significant change). • Average years of student work experience: 12.2 years (no significant change) • Average age of students: 35.9 years (no significant change). • Female participation: 28% (up 2%). • Self-funding of tuition: 32% (no significant change) • Employer-funding of tuition: 35% (down from 40% in 2003) • Reported use of “distance” or “distributed” learning modules: 43% (steady increase since 2004). • Number of programs which include an international trip or visit involving students: 62% (no significant change) * Source: 2006 survey of EMBA Council membership

22. KSU / Coles Executive MBA Program:Key Program Elements • Core faculty team who teach exclusively in the Executive MBA Program. • Significant focus on teaming. • Innovative integration of personal coaching. • Unique international component (with ASEBUSS) • Dedication to continuous learning.

23. KSU / ASEBUSS Joint Program:Why Our Partnership with ASEBUSS? • Shared primary focus on Executive MBA market • ASEBUSS leadership position in attracting Romanian mid-managers from multi-national corporations headquartered both locally and throughout the world. • Transitional economy in Romania – expanded opportunities for joint learning • Unique, intensive project design: • 7-month joint project (vs. single trip with tours) • American students visit to Romania • Virtual teaming / “distance” learning • Romanian students visit the U.S. • Formal agreement to share faculty / integrate curricula

24. KSU / ASEBUSS Joint Program:Unique Program Learning Model • Begin with … American student residency in Romania (September) • Joint classroom lectures & project overview • Face-to-face team meetings • Project selection and planning by each team • Local introduction of American students to Romanian business and cultural environment • Followed by … Virtual team project work • Ending with … Romanian student residency in Atlanta (April) • Project presentations • Program evaluation and peer assessment • Local introduction of Romanian students to American business and cultural environment

25. KSU / ASEBUSS Joint Program

26. KSU / ASEBUSS Joint Program:Sample Student Projects • A Practical Romanian & U.S. Guide to Customer Acquisition and Retention • A Study of the International Strategic Alliance in Post-Graduate Business Schools • Private Hospital Constanta • Human Capital Retention • The Development of a Greenfield Commercial Property in Bucharest and Atlanta • Romanian Bookstore Cafe

27. KSU / ASEBUSS Joint Program:Student Feedback How much have you improved with regards to: Before After

28. KSU / ASEBUSS Joint Program:Future Developments • Expanded involvement of corporate executives / subject-matter-experts • Faculty exchange in core Program curricula and alumni events (other than the joint project). • Collaboration in special strategic and administrative initiatives (e.g., accreditation & program expansion) • Expanded joint marketing • Expanded partnership with local & national government programs.

29. ASEBUSS / KSU Sesiune Intrebari si Raspunsuri