Culture and the Individual. Kimberly Porter Martin. Overview. Scientific Paradigm Research Design Populations & Sampling Data Collection Data Analysis & Interpretation Validity Reliability Inferences from Data. Scientific Paradigms.
Kimberly Porter Martin
Populations & Sampling
Data Analysis & Interpretation
Inferences from Data
Is the goal nomothetic or idiographic?
Does data need to be collected cross-sectionally or longitudinally?
Should quantitative or qualitative data be collected?
Should emic or etic data be collected?
Should data be collected in an experimental or a natural setting?
The group to which findings will be generalized. For cross cultural studies this means what cultures will be studied.
The set of individuals or objects from which data will actually be collected. This means which groups within the society and which individuals within the groups should participate in the research. The best type of sample is randomized.
Navaho Textile Design
Egalitarian Society, dispersed population, autonomy and self-reliance valued
Indian Textile Patterns
Highly Stratified Society with clear social classes/casts that cannot be escaped during a lifetime.
When repeated trials of the same research procedure yield the same results.
qualitative data and methods.
methods make reliability easier to
when you measure what you say you are measuring.
1. Interpretive validity
2. Ecological validity
3. Theoretical validity
Understanding the participants and their culture and context well enough that you can design an appropriate and meaningful research project.
The data to be collected and the methods of data collection are relevant to participants and to the participants daily lives and contexts.
Is the data that you are collecting an accurate measure of what you are studying?