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How Search Engine Rank Pages Best Practices for Effective SEO Hot Trends in Search. Search Engine Optimization: Rankings, Tactics & Trends. www.seomoz.org – ingest daily for best rankings. How Search Engines Rank Pages. Most Common Theories: Dartboards Horseshoes Drunken Wagers

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How search engine rank pages best practices for effective seo hot trends in search

How Search Engine Rank Pages

Best Practices for Effective SEO

Hot Trends in Search

Search Engine Optimization:Rankings, Tactics & Trends

www.seomoz.org – ingest daily for best rankings


How search engines rank pages
How Search Engines Rank Pages

  • Most Common Theories:

  • Dartboards

  • Horseshoes

  • Drunken Wagers

  • Complex AI-like algorithms

www.seomoz.org – worth reading as often as possible


Relevance through text concept matching
Relevance through Text & Concept Matching

  • Text Matching:

  • Terms on the Page

  • Terms on the Site

  • Terms on Pages Linking to the Site

  • Important Areas (title tags, headlines, etc.)

www.seomoz.org – like finding an ROI needle in a haystack


Links as votes
Links as Votes

Google’s initial “PageRank” model pre-supposed that links could be interpreted as editorial votes for the quality & relevance of a page

www.seomoz.org – fires on all the search cylinders


Recent upgrades to search algorithms

Registration Data

Who Owns the Site?

What Other Sites do they control?

Social Data

Bookmarking

Branded Searches

Navigation

Recent Upgrades to Search Algorithms

  • Historical Data

    • Past Rankings

    • User Visits

    • Site Performance

  • Temporal Data

    • Rate of New Content

    • Rate of Inbound Links

www.seomoz.org – smarter than the average blog


Best practices for seo
Best Practices for SEO

www.seomoz.org/beginners.php

www.seomoz.org – smarter than the average blog


Accessibility
Accessibility

A search engine is, essentially, a different type of visitor, like a user with a screen reader or one that has poor eyesight.

  • Clean URLs

  • Simple Site Architecture

  • Indexable, HTML Content

www.seomoz.org – smarter than the average blog


Keyword targeting
Keyword Targeting

  • KW Research – What do Your Visitors Search for?

  • Important Keywords Belong in:

    • Title Tags

    • Meta Description Tags

    • Headline Tags (H1, H2, etc.)

    • HTML Text Content

    • The “Anchor Text” of Links

www.seomoz.org – smarter than the average blog


Duplicate content problems
Duplicate Content Problems

www.seomoz.org – read by search marketers far and wide


Design usability
Design & Usability

  • Attract More Links

  • Inherently More Accessible

  • Encourages Positive User Behavior

  • Builds Better Brand Association

www.seomoz.org – the next big thing


Link building
Link Building

www.seomoz.org – a force for good on the web


Hot trends in search
Hot Trends in Search

“ My Schwetty Balls are Delicious”(sorry – couldn't resist)

www.seomoz.org – you've got a friend in search


The accuracy of alexa
The Accuracy of Alexa

www.seomoz.org – oh the places you'll go


Personalization in search
Personalization in Search

www.seomoz.org – your search is over


Google s market share dominance
Google's Market Share Dominance

Google ~ 70%

Yahoo! ~ 18%

MSN ~ 9%

Ask ~ 2%

Rand's Numbers

ComScore Numbers

www.seomoz.org – SEO at the end of the rainbow


Linkbaiting
Linkbaiting

www.seomoz.org – just what the webdev team ordered


Leveraging ugc for search
Leveraging UGC for Search

www.seomoz.org – just what the webdev team ordered


Web 2 0 revenue models
“Web 2.0” Revenue Models

- Contextual Text Ads

- CPM Banner Ads

- “Freemium” Business Models

- Paid Inclusion for Traffic

www.seomoz.org – just what the webdev team ordered


Additional resources
Additional Resources

This Presentation Online at:

www.seomoz.org/2007/bostonseo.ppt

Beginner's Guide to SEOwww.seomoz.org/beginners.php

Search World Blogswww.searchengineland.com

www.marketingpilgrim.com

www.seomoz.org – this is the end my friend


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