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Alaska NutriBuild345. Digital Strategy Presentation. ANB345 Facebook Page. Venue for Engagement. Facebook: Venue for Engagement. The ANB 345 Facebook page will provide a venue for online moms to: Join the ANB345 community Share their views / ask their questions

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Alaska NutriBuild345

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Alaska NutriBuild345

Digital Strategy Presentation


ANB345Facebook Page

Venue for Engagement


Facebook: Venue for Engagement

The ANB 345 Facebook page will provide a venue for online moms to:

  • Join the ANB345 community

  • Share their views / ask their questions

  • Interact with the brand promise (“angmga milestones kayang ma-achieve”) via content and links


MONDAYMotherly Musings

A mother’s eyes can seewhat her child isandwhat her child can be.

Relatable sayings, quotable quotes about mothers, parenting, and children.


MONDAYMotherly Musings

A mom must always balance

the desire to prepare her children for life, and

the instinct to protect them from harm.

Relatable sayings, quotable quotes about mothers, parenting, and children.


TUESDAYMilestones

Did you know that…?

(All milestones related to fine motor skills.)


TUESDAYMilestones

Did you know that…?

(All milestones related to fine motor skills.)


TUESDAYMilestones

Did you know that…?

(All milestones related to fine motor skills.)


TUESDAYMilestones

Did you know that…?

(All milestones related to fine motor skills.)


WEDNESDAYGames & Activities

  • For your 3 year old

    • Gather all his toys together, and have him separate the big toys and the small toys

Games you can play

(All activities related to milestones for problem solving, )


WEDNESDAYGames & Activities

  • For your 4 year old

    • In front of the alphabet, call out a letter and ask her to point to the right one

Games you can play

(All activities related to milestones for problem solving, )


WEDNESDAYGames & Activities

  • For your 5 year old

    • Bring out your pocket change, and ask him to identify each coin denomination

Games you can play

(All activities related to milestones for problem solving, )


THURSDAYMilestones

Did you know that…?

(All milestones related to self-help skills.)


THURSDAYMilestones

Did you know that…?

(All milestones related to self-help skills.)


THURSDAYMilestones

Did you know that…?

(All milestones related to self-help skills.)


FRIDAYNutrition

NutriPlate Tips

(Weekly question on getting the right amount of nutrition for each item on the NutriPlate.)

Your Age 3 to 5 child needs a daily requirement of eggs in their diet! How do you get them to eat it?


WEEKENDANB345

Alaska Nutribuild 345

(Weekend content about ANB345.)


Facebook: Calendar


Facebook Design Study 01

Look & feel for posts


Facebook Design Study 01Cover Photo + Profile Pic


ANB345BLOG-STYLE MINISITE

Venue for Engagement


Source for Information: Blog

  • Blog-style Minisite (TeacherMoniqueTime)

    • Teacher Monique & Friends

      • Follows the lead of TVC with teacher as approachable source of authority

      • Closely tied to one of the prime concerns of moms at this stage: school

      • Allows occasional entry of other resources as friends

        • Tiffany – nutritionist

        • Others – pediatricians, immunologists, other moms


Source for Information: Blog

  • Blog-style Minisite (TeacherMoniqueTime)

    • Short articles of varying lengths

      • Length: 1 to 3 paragraphs

      • Tones: Sharing, Encouraging, Updating, Reminding

    • Article topics

      • School related

        • Getting Ready for School

        • Encouraging Good Study Behavior

        • Progress in the Playground

      • Family Related

        • Mommy Time

        • Daddy Time

        • Home Hijinks

      • Seasons and Health

        • Summer Watch

        • Rainy Day Reminders


Blog Design Study 01

Landing Page


ANB345ADS & Mailing List

Recruitment & Updates


Support: Mailing List

  • Initial registration / enrollment

    • Opt-in

  • Types of content

    • Invitations to FB site

    • Invitations to Blog site

    • Updates

      • Current Featured FB content

      • Current Featured Blog content


ANB345METRICS

Measurement & Feedback


Channel for Feedback and Data

  • Blog Site & Social Media Analytics

  • Feedback Gathering

    • Polls

    • Reactions to posts

    • Requests

    • Spontaneous reactions

  • Tracking Popular Posts & Trends

    • Trending topics

    • Popular questions

    • Common reactions


Alaska NutriBuild345

Digital Strategy Presentation


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