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3G Market in India 2011

Bharat book introduces a report " 3G Market in India 2011 " it also features a comparative study across cellular technologies including 2G, 3G, 3.5G & 4G

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3G Market in India 2011

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  1. 3G Market in India September 2011

  2. Executive Summary 3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1 Revenue from 3G services is expected to reach around INR x3 bn by 20-- Market The Indian cellular subscriber base is dominated by aspect1 with x4:x5 ratio against aspect2Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn Drivers: Challenges: AffordabilityInferior or Inconsistent Services Colossal Wireless Subscriber Base Availability of 3G Enabled Devices Growing Demand for Content RichApplications & Services Drivers &Challenges Enterprise MobilityRise in Disposable Income Trend1 will allow telecom service providers with criteria2 to provide service2 to consumer1 in Trends area1 Player1 unveiled 3G plans for operation1 & operation2 usages while player2 has introduced 3G pack meant for sector1 3G Players in India Competition •Player11 •Player22 •Player12 •Player23 3G MARKET IN INDIA - 2011.PPT 2

  3. •Introduction •Market Overview 3G Spectrum Auction •Scope of 3G in India 3G Hardware Products3G Compatible Devices •Drivers and Challenges •3G Telecom Players •Key Trends •Strategic Recommendation •Appendix: Players & Licensed Circles 3G MARKET IN INDIA - 2011.PPT 3

  4. Basic 3G Infrastructure CellularPhone 1 SignalTower 1 VLR 3G MSC Server RNC 1 Circuit Switched Network PC/Laptop Signal Tower 2 Tablet PC RNC 2 SGSN GGSN CGFServer Radio Network 3G GPRS Support Node Controller Signal CellularPhone 2 Tower 3 Source: 3G MARKET IN INDIA - 2011.PPT 4

  5. 3.5G technology is a step forward towards 4G network from 3G technology with feature1 & feature2 3.5G - Mobile Broadband Technology • Tech21 is a wireless technology standard by organizarion21 • This project was initiated in 20-- with the aim to evolve beyond 3G & provide feature21 for mobile devices Tech21 It promises feature22 of more than x21 unit • Although It is based on technology22, it is not compatible with technology23 & needs to operate on criteria23 • Tech22 was created to evolve wireless technology alongside tech24 While tech24 is specialzed24 technology, tech22 operates on criteria25 Tech22 • Tech22 is aimed at device22 such as x1, x2 etc • Popular usage of tech22 other than usage22 has been for usage24 & usage25 • Tech23 is the upgradation of 3G technology23 towards 4G Standardization of the tecg23 was done by organization23 with some of the tech27features Tech23 • Due to aspect23 & aspect24, tech23 has gained widespread popularity amongst service providers • Service23 is being offered in India by player1, player2, player3 & some other private speciazled23 companies Source: 3G MARKET IN INDIA - 2011.PPT 5

  6. 3G will see significant adoption in both urban & rural India by 20-- Market Overview - 3G in India Market Growth - Subscribers of 3G Services • 3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1 Present market size of 3G mobile services is less than x3 mnin terms of no. of subscribers 150 z4 Y1% Revenue from 3G services is expected to reach around INRx4 bn by 20-- 100 z3z2 50 • The Indian cellular subscriber base is dominated by aspect1 with x5:x6 ratio against aspect2 z1 0 • Market size of overall mobile subscribers accounting for both product1 & product2 are 20-- 20-- 20-- 20-- expected to cross x7 bn by 20-- in terms of criteria7,at a CAGR of x8% from 20-- aspect51aspect52 100 • Although 3G services will witness higher adoption amongst the consumer51, the consumer52 z12 80 adoption pace will not be far behind either 60 Consumer53 wireless-subscribers in India as of 20--- - - isapproximately x53 mn whereas no. of consumer54 is littleover x54 mn z10 40 z11 z8 z9z7 • Currently, 3G subscription by usage51 is higher in comparison to usage52 but this scenario is 20 z6z5 0 expected to reverse by the end of 20-- 20-- 20-- 20-- 2015E 20-- Source: 3G MARKET IN INDIA - 2011.PPT 6

  7. 3G market will be driven by youth with usage61, usage62 & usage63 as major usage areas Scope of 3G in India (1/2) • 3G services are expected to be more popular amongst user61 It is expected that by the next few years nearly x61% 3G subscribers will be of age x62 years or below & another x63% will be underthe age group of x64-x65 years •Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn A subscriber is likely to spend INR x66 per service and opt for x67 services on an average, per month • 3G will be largely used for feature64, feature65 and various usage64 & application64 which require internet access Other usage of 3G such as usage65, usage66, usage67, usage68, usage69, usage70 etc will also have small but significant chunksin the usage pattern Usage Forecast - Mobile Broadband Usage (20--) z1 y1 y2 z2z3z4z5z6 y6 y5 y4 y3 Source: 3G MARKET IN INDIA - 2011.PPT 7

  8. Drivers & Challenges Drivers Colossal Wireless Subscriber Base Challenges Availability of 3G Enabled Devices Affordability Growing Demand for Content RichApplications & Services Inferior or Inconsistent Services Enterprise Mobility Rise in Disposable Income 3G MARKET IN INDIA - 2011.PPT 8

  9. 3G Telecom Players (1/9) Company Snapshot: Player1 Subscriber Base - Segmentation Corporate Information & 3G Spectrum Overview Headquarter y81, y82 Rural Revenue INR y83 mn Urban z1 Subscriber y84 mn Base z2 Licensed 3GService Areas Circle 1, circle 2 … Business Highlights - 3G Products • player1 has 3G spectrum license for y86 circles 3G LicensingCost • It offers x87 3G packages across the country under the INR y85 bn product names product1, product2… • It also offers producttype1 for area1 & area2 in x88 variants with common data plan Price (INR) Data (MB) Validity (Days) z1 z2 z3z4 z5 z6 Mobile 3GTariff yyyyyy z7 z8 z9 Source: Note: The list is not exhaustive 3G MARKET IN INDIA - 2011.PPT 9

  10. Key trends & developments Key Trends (1/2) Developments Description • aaaaaaaa Trend1 • bbbbbbbb • ccccccccc Trend2 • dddddddd • eeeeeeee •ffffffffffff Trend3 • gggggggg Trend4 • hhhhhhhh Source: 3G MARKET IN INDIA - 2011.PPT 10

  11. For more information: • Kindly click on : http://www.bharatbook.com/mobile-and-telecoms-market-research-reports/3g-market-in-india-2011.html • Or visit BHARAT BOOK BUREAU Phone : +91 22 27810772, 27810773 Fax : +91 22 27812290 E-mail : info@bharatbook.com Website : www.bharatbook.com

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