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The Applied Corporate Management Program of De La Salle University

The Applied Corporate Management Program of De La Salle University. A Model of Industry-Academe Cooperation in Business Education Management and Organization Department De La Salle University. Doing business is tough. Regulatory pressures. Rapid technological developments.

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The Applied Corporate Management Program of De La Salle University

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  1. The Applied Corporate Management Program of De La Salle University A Model of Industry-Academe Cooperation in Business Education Management and Organization Department De La Salle University

  2. Doing business is tough Regulatory pressures Rapid technological developments Expectations to help solve social problems Competitive business environment Shifting consumer preferences

  3. Getting the right talent is key but there is a skills gap

  4. ACM program: a response to industry’s need Result of a partnership between DLSU and ECCP, which began in 1996 Modeled after the dual-tech program in Germany Started with several European companies Has expanded to include several MNCs and leading local firms

  5. DLSU: Home of ACM Program • Accountancy Department • Commercial Law Department • Decision Sciences and Innovation Department • Financial Management Department • Management and Organization Department • Marketing and Advertising Department College of Computer Studies College of Education College of Engineering College of Liberal Arts College of Science RVR - College of Business School of Economics

  6. ACM program Provides students with the opportunity to apply theoretical knowledge in the corporate world Helps students understand the world of business better, thus providing them with a competitive edge when they search for their first job after graduation Is supported by DLSU’s extensive linkage with industry

  7. An educational partnership University Students Company Knowledge Theory, concepts, & frameworks Practice, & actual work experience Values Skills

  8. ACM Internship Program Benchmark for work-based learning in the Philippines

  9. Unique program features Carefully structured program; only business internship program designed this way Interns spend three (3) 12-week periods with partner companies Total work hours is 1,440 Total student credits is 9 units Only a select number of students are accepted into the program Each student closely supervised by a faculty adviser Faculty adviser coordinates closely with partner company

  10. Benefits to partner companies Companies are able to influence the type of graduates that a university will produce. Companies are better able to assess interns’ abilities for easier identification of potential employees. Interns provide a cost-effective alternative to meet temporary manpower requirements of the firm. Companies are able to meet their social responsibility requirement.

  11. ACM Interns Top 10% of the batch Pre-screened: academic standing, demonstrated leadership, maturity, good communication skills

  12. Target competencies Solve problems and think skillfully Communicate effectively Apply technology Work responsibly Plan and manage a career Manage resources

  13. ACM Program participants

  14. Responsibilities of university Provide students with the theoretical knowledge of the different aspects of business management through different subjects offered Set the policies and procedures for implementation of the internship program Provide students with an orientation about the internship program Provide the students with an internship adviser

  15. Responsibilities of university Coordinate with company concerning the training of the students Get feedback from students about the effectiveness of training Get feedback from company concerning the performance of the students Initiate dialogue with partner companies concerning the relevance of the curriculum.

  16. Responsibilities of interns Report to work regularly and punctually Perform their best in the work assignments given to them by their supervisors. Maintain confidentiality of corporate information Abide by corporate policies Respect their co-workers and the workplace Meet with their internship adviser Prepare and submit daily/monthly reports to adviser Prepare an oral report about their internship experience at the end of the term Submit final reports and evaluation forms to adviser

  17. Responsibilities of company Provide interns with an orientation about the company and about the job Provide students with a training program that will develop the desired competencies Assign an immediate supervisor who will monitor the performance of the students during their internship Ensure a safe, conducive work environment for the interns Provide compensation to trainees Accomplish evaluation form at the end of internship Inform the school, through the adviser or coordinator, other matters related to the students’ internship program

  18. Types of training

  19. Types of training

  20. Top partner companies

  21. Partner companies

  22. Partner companies • Ayala Land (1999-2006) • BASF Philippines (2003) • Bank of the Philippine Islands (1997-1999) • Bayer Phils., Inc.(1997-2000) • California Manufacturing Corporation (2004) • Caltex Phils., Inc. (1999-present) • Cebu Pacific Airlines (2007) • Chemical Industries (1999) • 3M Philippines (2004) • Am-Euro Pharma Corp (1999) • American Hearing Company (1999-2004) • Anchor Insurance Brokerage (2006) • AS Louken (2004-2006) • Ascendas (2002) • Axcess Technologies (2002-2003) • Ayala Corporation (1999) • Ayala Foundation (2006)

  23. Partner companies • DM9 James Syfu (2006-2007) • Edward Keller Phils., Inc. (1997-2001) • Ernst & Young (2008-2010) • Export Industry Bank (2003) • Filinvest Alabang (2006) • First Innovi (2008-2009) • Fuzion Smoothies (2005-2008) • Globe Telecom (2002, 2009) • Green Cross (2003) • Griffith Laboratories (1998-2000) • Citibank NA (2001-present) • Coca Cola Botters (2008-2009) • Colgate Palmolive (2007, 2010) • Consolidated Paper Products (2004) • Creative Synergy (2005) • CS Garment, Inc. (1999) • DDB Advertising (2006) • Debis IT Services Phils. (1999-2001) • Del Monte Philippines (2003, 2010) • Deutsche Knowledge (2008-present • DHL Danzas Air (2005)

  24. Partner companies • Jollibee Foods Corporation (2002- 2003) • Keppel Properties, Inc. (2001-2004) • Kimberly-Clark Phils., Inc (2003-2005) • Knoll Phils., Inc. (1999-2001) • Kraft Philippines (2010-present) • Level Up Games (2002, 2011) • L’Oreal Paris (1997-present) • Lowe Lintas (2004) • MagiNetPhilipines (2001-2003) • Honda Cars Phils. (1999-2005) • Hongkong Shanghai Bank (2008) • IBM Services (2007) • ICTSI(2003-2005) • International Enterprise Singapore (2003-2006) • InterphilLaboratories (1997-2000) • Jimac Inc.(2003) • John Clements (2008) • Johnson & Johnson (2004-present)

  25. Partner companies • Novartis Agro Phils., Inc. (1997-2003) • Pacific Internet (2002) • Palafox (2008) • Pepsi-Cola Products Phils., Inc. (1999-2001) • Petron Philippines (2001-2006) • Pfizer (2005) • Philippine Star (2003) • Philips and Affiliates (1999-2003) • Magsaysay Maritime Corp (1999-2005) • Makati Shangrila (2002-2003) • Manila Memorial (2003) • Manila Water Systems (2006) • Master Foods (2003-2005) • Megaworld. (2006) • Merck, Inc (1997-2004) • Metrobank(2007-present) • Navitaire (2003-2006) • Nestle Philippines (1999-present)

  26. Partner companies • San Miguel Corporation (2002-2006) • Seaoil Petroleum Corp.(1998-2005) • Security Bank(2002) • Siemens, Inc. (1997-2009) • Singapore Trade (1999-2004) • SM Supervalue (2009) • Smart Communications (2002-2010) • Standard Chartered Bank (2004, 2011) • Summit Media (2005) • Pilipinas Shell Petroleum (2000-presemt) • PLDT (2008-2009) • Primer Group (2009-present) • Procter and Gamble (2004) • Prudential Bank (1999-2004) • Puratos (2002-2004) • Robert Bosch (2009) • Roche (Phils), Inc.(1997-2003)

  27. Partner companies • Watson Wyatt (2002-present) • Westin Philippine Plaza (2002) • Yazaki Manufacturing (1999) • Yehey (2002) • Zeller Plastics (2002) • ZuelligPharma Corp.(1997-2004) • Zurich Philippines (1999-2001) • Sunlife Financial (2003-2008) • Telus (2010) • Tetra Pak (Phils), Inc.(1998-2003) • UBS Securities (2007-present) • Unilever Phils., Inc. (1998-present) • United Laboratories (2002-2006) • Virbac Regional Office, S.E.A. (1999-2000) • Warner Brothers (2011)

  28. Success factors Quality of students accepted into the ACM program Commitment of partner companies who provide relevant training Dedication of MOD faculty members Financial and administrative support provided by DLSU Constant feedback from students, faculty, and companies concerning implementation of internship

  29. More competitive and socially responsible firms Dynamic and ethical human resources ACM internship training

  30. The Applied Corporate Management Program of De La Salle University A Model of Industry-Academe Cooperation in Business Education Management and Organization Department De La Salle University

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