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IT’S ALL ABOUT MEMBERSHIP!!!. BARBARA RISHER WELCH, PDG Regional Rotary International Membership Coordinator ZONE 24. “EACH ROTARIAN: REACH ONE, KEEP ONE”. ROTARY MEMBERSHIP. RECRUITMENT RETENTION ORGANIZING NEW CLUBS

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It s all about membership
IT’S ALL ABOUT MEMBERSHIP!!!

BARBARA RISHER WELCH, PDG

Regional Rotary International

Membership Coordinator

ZONE 24


“EACH ROTARIAN:

REACH ONE, KEEP ONE”


Rotary membership
ROTARY MEMBERSHIP

  • RECRUITMENT

  • RETENTION

  • ORGANIZING NEW CLUBS

    (OVERLAP AREA IS MEMBERSHIP GROWTH & DEVELOPMENT)


District 5280 5 year membership trend
DISTRICT 5280 5 YEAR MEMBERSHIP TREND


2009 2010 membership goals
2009-2010 Membership Goals

  • Minimum of at Least Net One New Member Per Club

  • Minimum of 80% Retention

    Rate at Club Level

  • Minimum of 1 or 2 New Clubs Per District


District 5280 club size distribution
DISTRICT 5280 CLUB SIZE DISTRIBUTION




Women in district 5280
% WOMEN IN DISTRICT 5280

  • % women worldwide =15.26%

  • % women in D5280 = 28%


Why is Membership Growth Important?

DO WE NEED NEW MEMBERS?


More Members Means

  • Fresh ideas & new energy

  • Increased capacity for service

  • Greater support for TRF

  • Future of Rotary ensured


Membership goals
MEMBERSHIP GOALS

WHERE IS THE DISCONNECT

?


Rotaphobia
ROTAPHOBIA

THE FEAR OF ASKING SOMEONE TO ROTARY


Membership how important do we think it is
Membership…..How important do we think it is?


Percent of Membership

(Years in Rotary)

Less than 1 year 10%

1-2 years 14%

3-5 years 17%

6-10 years 19%

10 years or more 40%

41% have been a Rotarian for

less than 5 years!


The perception of rotary by non rotarians
THE PERCEPTION OF ROTARY BY NON-ROTARIANS

  • BUSINESS MEN

  • ELITE

  • SECRETIVE

  • WEALTHY

  • LARGELY BASED ON FORMER RULES

  • NOT “SEXY”

  • NOT “TRENDY”

  • INFLEXIBLE

  • NOT SURE THAT WOMEN ARE ALLOWED IN

  • ASSOCIATED WITH FREE MASONS




What loss rate is ok
WHAT LOSS RATE IS OK??

10% per year?

16% per year?

30% over

2 years?


Losses out the back door
LOSSES Out the Back Door

7/07

87 mbrs

13

Existing mbrs

terminated

16

New mbrs

inducted

74

existing

active

2

New mbrs

term

15% Attrition

14

New mbrs

active

7/08

88

# members

Bring in 16 to grow 1


Retention a good symptom
RETENTION – A GOOD SYMPTOM!

TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY:

1. Moved/Business Transfer

2. Business pressure

  • Health/Personal

4.Not Enough Value/Disinterest

5. Attendance Requirements


How to keep em
HOW TO KEEP ‘EM!

STEP BACK,TAKE A GOOD HONEST LOOK AT YOUR CLUB


Strong clubs have

Long-range goals

Annual goals

Assemblies

Communication

Leadership continuity

Engagement

Fellowship

Training

STRONG CLUBS…have


Catch and don t release
CATCH AND DON’TRELEASE!

MEMBER

SATISFACTION

QUESTIONNAIRE


Six retention ideas
SIX RETENTION IDEAS

  • INFORM

  • INVITE

  • INDUCT

  • ORIENT

  • EDUCATE

  • INVOLVE



On networking
On Networking………..

“ …if new or increased business comes as the natural result of friendship created in Rotary, it is the same normal development that takes place outside of Rotary as well as inside, so it is not an infringement on the ethics of Rotary membership.”

Past RI President Cliff Dochterman, ABCs of Rotary, p.19-20



How can we use it
HOW CAN WE USE IT?

  • Facebook – fastest growing site – 55+

  • Twitter – average age 42

  • 90% Adults on-line

  • 73% have read blog

  • 45% started own blog

  • 39% subscribe to RSS Feed

  • 57% have joined social network

  • 83% have watched videos


How pertinent to rotary
How Pertinent to Rotary?

End Polio Now We're on Twitter! Follow us @endpolionow

Rotary Global History Fellowship (RGHF)

http://twitter.com/rotary

http://twitter.com/dcrotary

http://zones25-26membership.blogspot.com/


Change the way we recruit
Change The Way We Recruit

  • Aging has changed (60 is the new 40)

  • “Age Down & Tech Up”

  • Engage all ages in club activities, including families

  • Web site up to date

  • Emphasis on networking

  • Deemphasize attendance req.


Do Our Clubs Reflect

Our Communities?

  • Profession (Classification Survey)

  • Diversity (Gender, Ethnicity)

  • Culture (New ideas and projects)

  • Age (Future of Rotary)

    www.city-data.com



Aim for 20% - 50% Membership Increase in 12 months!

It Doesn’t Get Much Easier Than This!

www.clubinaclub.com



Club Membership Recognition once

  • RI Membership Development and Extension Award (901) – due 5/15/10

  • RI Recognition of Membership Development Initiatives (421 and 422)

  • - due 4/15/10 to DG

  • Recognition of Smaller Club Membership Growth (416) New!

  • - due 5/15/10

  • Presidential Citation (900A)

  • - due 3/31/10


Just ask
JUST ASK……. once

Barbara Risher Welch, PDG

Regional Rotary Int’l

Membership Coordinator

Zone 26

[email protected]


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