it s all about membership
Download
Skip this Video
Download Presentation
IT’S ALL ABOUT MEMBERSHIP!!!

Loading in 2 Seconds...

play fullscreen
1 / 41

IT’S ALL ABOUT MEMBERSHIP!!! - PowerPoint PPT Presentation


  • 143 Views
  • Uploaded on

IT’S ALL ABOUT MEMBERSHIP!!!. BARBARA RISHER WELCH, PDG Regional Rotary International Membership Coordinator ZONE 24. “EACH ROTARIAN: REACH ONE, KEEP ONE”. ROTARY MEMBERSHIP. RECRUITMENT RETENTION ORGANIZING NEW CLUBS

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' IT’S ALL ABOUT MEMBERSHIP!!!' - bevis


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
it s all about membership
IT’S ALL ABOUT MEMBERSHIP!!!

BARBARA RISHER WELCH, PDG

Regional Rotary International

Membership Coordinator

ZONE 24

slide2

“EACH ROTARIAN:

REACH ONE, KEEP ONE”

rotary membership
ROTARY MEMBERSHIP
  • RECRUITMENT
  • RETENTION
  • ORGANIZING NEW CLUBS

(OVERLAP AREA IS MEMBERSHIP GROWTH & DEVELOPMENT)

2009 2010 membership goals
2009-2010 Membership Goals
  • Minimum of at Least Net One New Member Per Club
  • Minimum of 80% Retention

Rate at Club Level

  • Minimum of 1 or 2 New Clubs Per District
women in district 5280
% WOMEN IN DISTRICT 5280
  • % women worldwide =15.26%
  • % women in D5280 = 28%
slide13

More Members Means

  • Fresh ideas & new energy
  • Increased capacity for service
  • Greater support for TRF
  • Future of Rotary ensured
membership goals
MEMBERSHIP GOALS

WHERE IS THE DISCONNECT

?

rotaphobia
ROTAPHOBIA

THE FEAR OF ASKING SOMEONE TO ROTARY

slide17

Percent of Membership

(Years in Rotary)

Less than 1 year 10%

1-2 years 14%

3-5 years 17%

6-10 years 19%

10 years or more 40%

41% have been a Rotarian for

less than 5 years!

the perception of rotary by non rotarians
THE PERCEPTION OF ROTARY BY NON-ROTARIANS
  • BUSINESS MEN
  • ELITE
  • SECRETIVE
  • WEALTHY
  • LARGELY BASED ON FORMER RULES
  • NOT “SEXY”
  • NOT “TRENDY”
  • INFLEXIBLE
  • NOT SURE THAT WOMEN ARE ALLOWED IN
  • ASSOCIATED WITH FREE MASONS
what loss rate is ok
WHAT LOSS RATE IS OK??

10% per year?

16% per year?

30% over

2 years?

losses out the back door
LOSSES Out the Back Door

7/07

87 mbrs

13

Existing mbrs

terminated

16

New mbrs

inducted

74

existing

active

2

New mbrs

term

15% Attrition

14

New mbrs

active

7/08

88

# members

Bring in 16 to grow 1

retention a good symptom
RETENTION – A GOOD SYMPTOM!

TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY:

1. Moved/Business Transfer

2. Business pressure

  • Health/Personal

4.Not Enough Value/Disinterest

5. Attendance Requirements

how to keep em
HOW TO KEEP ‘EM!

STEP BACK,TAKE A GOOD HONEST LOOK AT YOUR CLUB

strong clubs have
Long-range goals

Annual goals

Assemblies

Communication

Leadership continuity

Engagement

Fellowship

Training

STRONG CLUBS…have
catch and don t release
CATCH AND DON’TRELEASE!

MEMBER

SATISFACTION

QUESTIONNAIRE

six retention ideas
SIX RETENTION IDEAS
  • INFORM
  • INVITE
  • INDUCT
  • ORIENT
  • EDUCATE
  • INVOLVE
on networking
On Networking………..

“ …if new or increased business comes as the natural result of friendship created in Rotary, it is the same normal development that takes place outside of Rotary as well as inside, so it is not an infringement on the ethics of Rotary membership.”

Past RI President Cliff Dochterman, ABCs of Rotary, p.19-20

how can we use it
HOW CAN WE USE IT?
  • Facebook – fastest growing site – 55+
  • Twitter – average age 42
  • 90% Adults on-line
  • 73% have read blog
  • 45% started own blog
  • 39% subscribe to RSS Feed
  • 57% have joined social network
  • 83% have watched videos
how pertinent to rotary
How Pertinent to Rotary?

End Polio Now We\'re on Twitter! Follow us @endpolionow

Rotary Global History Fellowship (RGHF)

http://twitter.com/rotary

http://twitter.com/dcrotary

http://zones25-26membership.blogspot.com/

change the way we recruit
Change The Way We Recruit
  • Aging has changed (60 is the new 40)
  • “Age Down & Tech Up”
  • Engage all ages in club activities, including families
  • Web site up to date
  • Emphasis on networking
  • Deemphasize attendance req.
slide35

Do Our Clubs Reflect

Our Communities?

  • Profession (Classification Survey)
  • Diversity (Gender, Ethnicity)
  • Culture (New ideas and projects)
  • Age (Future of Rotary)

www.city-data.com

slide37

Aim for 20% - 50% Membership Increase in 12 months!

It Doesn’t Get Much Easier Than This!

www.clubinaclub.com

slide39

Club Membership Recognition

  • RI Membership Development and Extension Award (901) – due 5/15/10
  • RI Recognition of Membership Development Initiatives (421 and 422)
  • - due 4/15/10 to DG
  • Recognition of Smaller Club Membership Growth (416) New!
  • - due 5/15/10
  • Presidential Citation (900A)
  • - due 3/31/10
just ask
JUST ASK…….

Barbara Risher Welch, PDG

Regional Rotary Int’l

Membership Coordinator

Zone 26

[email protected]

ad