Market mapping by chemical analysis
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MARKET MAPPING BY CHEMICAL ANALYSIS. Business challenges in your industry Your market is quite likely performance-driven, fast-moving and requires innovation. On top of that, volatile raw material prices add to the challenges.

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MARKET MAPPING BY CHEMICAL ANALYSIS

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Market mapping by chemical analysis

MARKET MAPPING BY CHEMICAL ANALYSIS

Business challenges in your industry

Your market is quite likely performance-driven, fast-moving and requires innovation. On top of that, volatile raw material prices add to the challenges.

Many consumer surveys show that consumers are asking for more performance from their detergent. For example, in a consumer survey conducted in 2007 with 1,064 respondents from three countries (Germany, Spain and the US), respondents from all countries said their top purchasing criteria when selecting a detergent included stain removal, general cleaning, and color and fabric care. The demand for performance is growing in the Household Care industry – and this demand is fuelling innovation.

Novozymes’ solution

Novozymes can help you identify any performance gaps in your fast-moving local markets, and we can help identify potential formulation savings by analyzing the detergent composition. This includes benchmarking the composition

of your detergent formulations to detergents from your local markets.

The process entails measuring the detergent composition and assessing performance. You will not know the composition of the detergent samples – only which sample is your brand. This allows identification of potential gaps in performance and of chemical and enzymatic content.

Benefits that make a difference

Based on benchmark analysis, you and Novozymes can further discuss formulation optimization or move into a partnership optimizing the detergent formulation together.

In short: this service allows you to gain knowledge about gaps in your detergent’s performance compared to others

on the market and enables suggestions for areas of further detergent formulation development.


Stepwise activity delivery process

STEPWISE ACTIVITY DELIVERY PROCESS

Thistable is copied from our INTERNAL catalogue. Must berevisedbeforesharingwithcustomers!


Stepwise activity delivery process continued

STEPWISE ACTIVITY DELIVERY PROCESS CONTINUED…

Thistable is copied from our INTERNAL catalogue. Must berevisedbeforesharingwithcustomers!

This service is delivered by Novozymes’ Customer Solutions team


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