The quick launch business plan
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The Quick-Launch Business Plan. Cary Griffin. Discovery Interviews. Conversation Vs Questioning Select Team Leader & Recorder(s). Discovery Interviews.

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The Quick-Launch Business Plan

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The quick launch business plan

The Quick-LaunchBusiness Plan

Cary Griffin

Griffin-Hammis and START-UP / USA


Discovery interviews

Discovery Interviews

  • Conversation Vs Questioning

  • Select Team Leader & Recorder(s)

Griffin-Hammis and START-UP / USA


Discovery interviews1

Discovery Interviews

  • Gather information on why this business at this time, supports needed & available, financial needs & resources, key players, Prospective Business Owner’s (PBO) vision…

Griffin-Hammis and START-UP / USA


Gha planning map

GHA Planning Map

Griffin-Hammis and START-UP / USA


The business mission

The Business Mission

  • Describe the business purpose in 1 or 2 sentences

  • What problem does this product or service solve?

  • Write 2 or 3 goalsfor the business

Griffin-Hammis and START-UP / USA


Describe products services

Describe Products & Services

  • Who will buy?

  • What will they use it for?

  • When will they need it?

Griffin-Hammis and START-UP / USA


Describe products services1

Describe Products & Services

  • Where will they use it?

  • How will they find it?

  • Why do they need it?

Griffin-Hammis and START-UP / USA


Marketing mix

Marketing Mix

  • 4 key product/service characteristics

  • 4 key primary customer characteristics

  • 2 key secondary customer characteristics

  • Describe 2 things the product/service won’t do

Griffin-Hammis and START-UP / USA


Marketing mix1

Marketing Mix

  • Why will people buy from your business?

  • How is this business different from the competition?

  • How will customers find you?

Griffin-Hammis and START-UP / USA


Business feasibility

Business Feasibility

  • Describe techniques used to determine feasibility (sell samples, surveys @ zoomerang.com, poling, market analysis)

  • What materials, resources, support will be needed to further test the idea?

  • Craft a clear statement on potential success

Griffin-Hammis and START-UP / USA


Business feasibility1

Business Feasibility

  • Describe techniques used to determine feasibility

    • sell samples

    • surveys @ zoomerang.com

    • poling

    • market analysis

Griffin-Hammis and START-UP / USA


Promotion distribution

Promotion & Distribution

  • Advertising Vs Listing

  • Where are customers likely to look for or find your promotions?

  • What value are you establishing?

  • How will customers access your business?

Griffin-Hammis and START-UP / USA


Promotion distribution1

Promotion & Distribution

  • How will you make buying and using the product easy & convenient for the customer?

  • Who’ll help get the product to market?

Griffin-Hammis and START-UP / USA


Sales forecasting

Sales Forecasting

  • Develop a 12-month Sales Forecast using the template

  • Be reasonable and explain the projections briefly in the Plan

  • Take seasonal and personal fluctuations into account

Griffin-Hammis and START-UP / USA


Budget development

Budget Development

  • List Start-Up Costs

  • List On-Going Expenses (Fixed & Variable)

Griffin-Hammis and START-UP / USA


Budget development1

Include:

starting inventory

equipment

transportation

shipping

rent

utilities

insurance

business services

taxes

licensing

communications

Budget Development

Griffin-Hammis and START-UP / USA


Budget costing research

Budget/Costing Research

  • Make individual assignments

  • Assemble cost estimates

  • Discuss a rationale for pricing/sales forecasting based on research

Griffin-Hammis and START-UP / USA


Budget breakeven

Budget & Breakeven

  • Use the Consolidated Budget & Breakeven Templates

  • Include costing data, sales projections, public & private support (SSA Work Incentives/VR)

Griffin-Hammis and START-UP / USA


Plan summary

Plan Summary

  • Write a brief wrap-up.

    • Discuss possible opportunities & limiting factors.

  • Reinforce predictions of growth

  • Be positive and thoughtful!

Griffin-Hammis and START-UP / USA


Final reports

Final Reports

Quick review of the business:

  • Mission

  • Marketing

  • Challenges

  • Growth Forecast

Griffin-Hammis and START-UP / USA


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