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Channels of Distribution . Channels . Copy page 172 of your text book into your copy. New studies in business textbook. . The Different R oles in Distribution . Producer- makes (or grows) the goods/ raw materials, e.g. Beef farmers, fisherman.

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Channels of distribution

Channels of Distribution

Mr. Poole Business Studies


Channels
Channels

Mr. Poole Business Studies


Mr. Poole Business Studies


The different r oles in distribution
The Different Roles in Distribution

  • Producer- makes (or grows) the goods/ raw materials, e.g. Beef farmers, fisherman.

  • Manufacturer- takes the raw materials and turns it into the finished goods, e.g. Turning milk into cheese or butter.

Mr. Poole Business Studies


The different roles in distribution
The Different Roles in Distribution

  • Wholesaler- takes the large volume of goods from the manufacturer and sells in smaller quantities to the retailer/shop. Sometimes the wholesaler is not part of the channel of distribution.

  • Retailer- buys from the wholesaler or manufacturer (or even the producer) and sells to the consumer.

Mr. Poole Business Studies


The retailer
The Retailer

  • The retailer sells directly to the public. There are many different types of retailers

  • Sole trader

  • Supermarket

  • Department store

  • Voluntary group

  • Shopping centre

  • Mail order firm

  • Franchise

Mr. Poole Business Studies


Other types of retailers
Other types of Retailers

  • Street stall /market stall

  • Retail park

  • Shopping channels

  • Internet

  • Vending machines

  • Door-to-door salesman

  • Mobile shop e.g. Ice cream van

  • Discount store e.g. €2 store

Mr. Poole Business Studies


The retailer s job
The retailer’s job

  • Buys in bulk from the wholesaler

  • Provides the wholesaler with information about products.

  • Sells in small quantities to the consumer

  • Offers an after sales service

  • May sometimes give credit

  • Deal with consumer complaints under consumer law.

Mr. Poole Business Studies


Modern developments in retailing
Modern developments in retailing

  • Bar codes

  • Visa / debit card

  • Home delivery

  • Self service checkout e.g. Tesco

  • Laser scanning with debit card

  • Visa card

  • 3 G card

  • Paypal

Mr. Poole Business Studies


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