Channels of distribution
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Channels of Distribution . Channels . Copy page 172 of your text book into your copy. New studies in business textbook. . The Different R oles in Distribution . Producer- makes (or grows) the goods/ raw materials, e.g. Beef farmers, fisherman.

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Channels of Distribution

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Channels of Distribution

Mr. Poole Business Studies


Channels

Mr. Poole Business Studies


  • Copy page 172 of your text book into your copy.

  • New studies in business textbook.

Mr. Poole Business Studies


The Different Roles in Distribution

  • Producer- makes (or grows) the goods/ raw materials, e.g. Beef farmers, fisherman.

  • Manufacturer- takes the raw materials and turns it into the finished goods, e.g. Turning milk into cheese or butter.

Mr. Poole Business Studies


The Different Roles in Distribution

  • Wholesaler- takes the large volume of goods from the manufacturer and sells in smaller quantities to the retailer/shop. Sometimes the wholesaler is not part of the channel of distribution.

  • Retailer- buys from the wholesaler or manufacturer (or even the producer) and sells to the consumer.

Mr. Poole Business Studies


The Retailer

  • The retailer sells directly to the public. There are many different types of retailers

  • Sole trader

  • Supermarket

  • Department store

  • Voluntary group

  • Shopping centre

  • Mail order firm

  • Franchise

Mr. Poole Business Studies


Other types of Retailers

  • Street stall /market stall

  • Retail park

  • Shopping channels

  • Internet

  • Vending machines

  • Door-to-door salesman

  • Mobile shop e.g. Ice cream van

  • Discount store e.g. €2 store

Mr. Poole Business Studies


The retailer’s job

  • Buys in bulk from the wholesaler

  • Provides the wholesaler with information about products.

  • Sells in small quantities to the consumer

  • Offers an after sales service

  • May sometimes give credit

  • Deal with consumer complaints under consumer law.

Mr. Poole Business Studies


Modern developments in retailing

  • Bar codes

  • Visa / debit card

  • Home delivery

  • Self service checkout e.g. Tesco

  • Laser scanning with debit card

  • Visa card

  • 3 G card

  • Paypal

Mr. Poole Business Studies


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