Session g using message maps
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Session G Using Message Maps. Session G Objectives. Describe the use of message maps after completion Describe a variety of ways in which the messages can be utilized for materials development Learn how to create a tool for spokespeople using message maps. How Can You Use Message Maps?.

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Session G Using Message Maps

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Session g using message maps

Session GUsing Message Maps


Session g objectives

Session G Objectives

  • Describe the use of message maps after completion

  • Describe a variety of ways in which the messages can be utilized for materials development

  • Learn how to create a tool for spokespeople using message maps


How can you use message maps

How Can You Use Message Maps?

  • Fact Sheets [see handout]

    • Title: stakeholder concern

    • ¶ 1: Introduction = 3 key messages

    • ¶ 2: Key message 1 + supporting facts

    • ¶ 3: Key message 2 + supporting facts

    • ¶ 4: Key message 3 + supporting facts

    • ¶ 5 Conclusion = repeat 3 key messages

    • Include visual aids


Using messages overarching message

Using Messages:Overarching Message

  • One message map

    • “What should people know about this topic?”

    • You want out regardless of questions asked

    • Your opening statement at a presentation

  • Be sure it gets delivered

    • Bridge to it if necessary

  • “A port in a storm”


Using messages interviews 1

Using Messages – Interviews 1

  • TV news, newspaper article

    • Give 3 key messages in response to question

    • Supporting facts

      • In follow-up

      • By bridging

    • Provide/bridge to overarching message


Using messages interviews 2

Using Messages – Interviews 2

  • TV talk show, newspaper feature article

    • 3 key messages

    • Key message 1 with supporting facts

    • Key message 2 with supporting facts

    • Key message 3 with supporting facts

    • Conclude with 3 key messages

  • Use “signposting”


Using messages interviews 3

Using Messages – Interviews 3

  • Press conferences

    • 3 key messages

    • Supporting facts for first key message

    • Conclude with 3 key messages

      * WHO examples? [discuss]


Using messages exhibits

Using Messages – Exhibits

  • Title panel: Stakeholder concern

  • 3 panels

    • Each with 1 key message and its 3 supporting facts

  • Handouts on table below panels


Oral presentations town hall meetings

Oral Presentations(Town Hall Meetings)

  • Maximum 3 speakers

  • Maximum 20 minutes total

  • Maximum 3 key messages

    • With supporting data


Session g using message maps

*special thank you to Dick Tardif, Ph.D.of Oak Ridge Institute for Science and Education for his collaboration on the message mapping presentation.


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