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Session G Using Message Maps. Session G Objectives. Describe the use of message maps after completion Describe a variety of ways in which the messages can be utilized for materials development Learn how to create a tool for spokespeople using message maps. How Can You Use Message Maps?.

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Presentation Transcript
session g objectives
Session G Objectives
  • Describe the use of message maps after completion
  • Describe a variety of ways in which the messages can be utilized for materials development
  • Learn how to create a tool for spokespeople using message maps
how can you use message maps
How Can You Use Message Maps?
  • Fact Sheets [see handout]
    • Title: stakeholder concern
    • ¶ 1: Introduction = 3 key messages
    • ¶ 2: Key message 1 + supporting facts
    • ¶ 3: Key message 2 + supporting facts
    • ¶ 4: Key message 3 + supporting facts
    • ¶ 5 Conclusion = repeat 3 key messages
    • Include visual aids
using messages overarching message
Using Messages:Overarching Message
  • One message map
    • “What should people know about this topic?”
    • You want out regardless of questions asked
    • Your opening statement at a presentation
  • Be sure it gets delivered
    • Bridge to it if necessary
  • “A port in a storm”
using messages interviews 1
Using Messages – Interviews 1
  • TV news, newspaper article
    • Give 3 key messages in response to question
    • Supporting facts
      • In follow-up
      • By bridging
    • Provide/bridge to overarching message
using messages interviews 2
Using Messages – Interviews 2
  • TV talk show, newspaper feature article
    • 3 key messages
    • Key message 1 with supporting facts
    • Key message 2 with supporting facts
    • Key message 3 with supporting facts
    • Conclude with 3 key messages
  • Use “signposting”
using messages interviews 3
Using Messages – Interviews 3
  • Press conferences
    • 3 key messages
    • Supporting facts for first key message
    • Conclude with 3 key messages

* WHO examples? [discuss]

using messages exhibits
Using Messages – Exhibits
  • Title panel: Stakeholder concern
  • 3 panels
    • Each with 1 key message and its 3 supporting facts
  • Handouts on table below panels
oral presentations town hall meetings
Oral Presentations(Town Hall Meetings)
  • Maximum 3 speakers
  • Maximum 20 minutes total
  • Maximum 3 key messages
    • With supporting data
slide10

*special thank you to Dick Tardif, Ph.D.of Oak Ridge Institute for Science and Education for his collaboration on the message mapping presentation.

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