The Marketing Mix in Travel and Tourism 2. BTEC Travel and Tourism. The Remaining Parts of the Marketing Mix. Last lesson focused on the first three elements of the Marketing Mix This session looks into the remaining two parts: Place Promotion. Elements of the Marketing Mix. Place
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The Marketing Mix in Travel and Tourism 2
BTEC Travel and Tourism
How a travel and tourism organisation gets its services/products to its customers
Where the customer goes to access the product/ service
Communicating the offer of a travel and tourism product/service to customers and the methods used
This is likely to involve: