Chapter 13
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Chapter 13. Preparing Résumés and Application Letters. Learning Objectives. 1. Prepare for employment by considering relevant information about yourself as it relates to job requirements. 2. Identify career opportunities using traditional and electronic methods.

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Chapter 13

Chapter 13

Preparing Résumés and Application Letters


Learning objectives

Learning Objectives

  • 1.Prepare for employment by considering relevant information about yourself as it relates to job requirements.

  • 2.Identify career opportunities using traditional and electronic methods.

  • 3.Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings.

  • 4.Utilize employment tools other than the résumé that can enhance employability.

  • 5.Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.


Learning objective 1

Learning Objective 1

  • Prepare for employment by considering relevant information about yourself as it relates to job requirements.


Process of applying for a job

Process of Applying for a Job

Continued


Process of applying for a job cont

Process of Applying for a Job (cont.)


Learning objective 2

Learning Objective 2

  • Identify career opportunities using traditional and electronic methods.


Sources for identifying career opportunities

Sources for Identifying Career Opportunities


Using electronic sources

Using Electronic Sources

Use career sites to learn about ______ of job search

Use corporate sites to learn about the ________

Find out what _______ ____ a company is seeking

Network ___________ with potential employers

phases

company

specific

skills

electronically


Learning objective 3

Learning Objective 3

  • Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings.


Standard parts of a r sum

Standard Parts of a Résumé


Preparing a print designed r sum

Preparing a Print (Designed) Résumé

Develop appealing format that _________ ____________

Format for quick, ____ reading

Create an appealing ______

Consider adding a statement of your ________ and _________

qualifications

highlights

easy

output

creativity

originality


Selecting an organizational plan for a r sum

Selecting an Organizational Plan for a Résumé

Functional

Chronological

Chrono-functional

Combination of both


Types of electronic submissions

Types of Electronic Submissions

*Most common method


Preparing electronic postings

Preparing Electronic Postings

Know postings are not ____________

Prepare a professional submission that ________ ____________ precisely

Send résumé in requested format:

______- résumé — text résumé pasted below email cover message

Text résumé — ASCII or RTF format that removes ___________

Attachment saved as word processing file

Include _________ summary after identification section

confidential

follows

instructions

Inline

formatting

keyword


Preparing a scannable r sum

Preparing a Scannable Résumé

Use popular, nondecorative typefaces

Use 10- to 14-point font

Do not include italics, underlining, open bullets, or graphic lines/boxes

Use ample white space

Print on one side of white, standard-size paper

Do not fold or staple


Making a r sum search friendly

Making a Résumé Search Friendly

Place name as first item on every page

Add powerful keywords in separate section

Capitalize first letter of each keyword

Begin with most important, work in reverse

Use only 80 keywords

Support keywords in résumé body


Learning objective 4

Learning Objective 4

  • Utilize employment tools other than the résumé that can enhance employability.


A professional portfolio

A Professional Portfolio . . .

Illustrates past activities, projects, and accomplishments

Can be easier to organize and transport if presented digitally

Must show clear understanding of audience needs and your qualifications


Electronic portfolio post on your website

Electronic Portfolio: Post on Your Website


Preparing v sum s for youtube

Preparing Vésumés for YouTube

Keep video simple with one stationary shot using a good camera and tripod

Use proper lighting that focuses on applicant’s face

Speak clearly at easy-listening pace using quality microphone

Choose camera friendly, good-fitting clothing appropriate for job sought

Edit video to assure professional image


Learning objective 5

Learning Objective 5

  • Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.


Preparing effective application messages

Preparing Effective Application Messages

Use _________ message strategy to sell your qualifications

Include _______ statements

Select concise, on-target language _______to the employer’s needs

Assure tone that avoids insincere ________, false _______, or _______ statements

Focus on your strengths and portray a _______ attitude

persuasive

original

tailored

modesty

flattery

boastful

positive


Email application message the content does not change

Email Application Message: The Content Does Not Change

  • To: Saunders Greyson

  • From: Brandon R. Shaw

  • Subject: Career Fair Followup: Résumé for Brandon Shaw

  • Date: October 15, 2012

  • Mr. Saunders Greyson

  • Human Resources Manager

  • Tropical Importers

  • 1240 Coastal Lane

  • Miami, FL 33140-1000

  • Dear Mr. Greyson:

  • It was a pleasure meeting you at the career fair this morning. The opportunities offered in logistics management identifies your company as being a leader in today’s international marketplace.

  • My experience and knowledge of logistics management enable me to be a valuable asset to your company:

  • Realistic international experience with a delivery company.

  • Provides subject line that ensures

  • message will be opened

  • Reveals how

  • applicant learned of position and

  • confirms interest

  • in company

  • Condenses content

  • of persuasive application letter

  • sent by mail into one screen

Continued


Email application message the content does not change cont

Email Application Message: The Content Does Not Change (cont.)

  • Demonstrated commitment to developing an appreciation for international cultures and business practices.

  • Excellent performance evaluations, including special recognition for troubleshooting transportation problems to remote locations.

  • Please review the attached résumé that you requested for additional information about my education and related work experience. Please message me so we can discuss my joining

  • Tropical Importers.

  • Sincerely,

  • Brandon R. Shaw

  • Attachment

  • Introduces résumé and reminds interviewer that submission was requested.

  • Encourages employer to take action without sounding apologetic.


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