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Board Meeting. 2006. Agricultural Tyres CGS Neumáticos Ibérica Sales 2006. CGS Neumáticos Ibérica. Sales seasonal curve YTD by moth. Budget 62,52 Real 62,07. CGS Neumáticos Ibérica. Sales seasonal curve YTD units. Budget & Real 99,45%. CGS Neumáticos Ibérica.

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2006

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2006

Board

Meeting

2006


2006

Agricultural Tyres

CGS Neumáticos Ibérica

Sales 2006


2006

CGS Neumáticos Ibérica

Sales seasonal curve YTD by moth

Budget 62,52 Real 62,07


2006

CGS Neumáticos Ibérica

Sales seasonal curve YTD units

Budget & Real 99,45%


2006

CGS Neumáticos Ibérica

Sales seasonal curve YTD NNS

Budget & Real 96,41%


2006

CGS Neumáticos Ibérica

Units Ytd 06 Neumáticos Ibérica


2006

CGS Neumáticos Ibérica

Fc 7+5 & Budget Ibéria


2006

CGS Neumáticos Ibérica

CO

Front CO- Price level too high against cheap competition

Bias CO- 9,5 24 bud-110 sales 0 overruled budget

row crop radial 345/85R48 bud-229 sales 16 overruled budget

SE

Bias 16,9 - 28bud-90sales-0

16,9 - 30bud-300sales-0 NO Availability

13,6 - 36bud-69sales-0

Radial

No tyres in 6 month in 38”.

Difference BUD&FC= - 435 tyres

18,4 R 30 - 400 tyres

Product sales problems


2006

CGS Neumáticos Ibérica

FC 7+5 P/L

See the exel file


2006

CGS Neumáticos Ibérica

How to achieve the figures forecast ?

  • We need to receive tyres constantly,

    our customers are willing to buy.

  • The level of MTP prices should be kept.

  • After a long hot and dry period customers will

    have to purchase tyres because of premature wearout.


2006

CGS Neumáticos Ibérica

Recycling System Spain: Signus

  • Sign the contract in September

  • Start October 2

  • Increase the price per tyre and dimension

  • We need to change the invoices


2006

Agricultural Tyres

CGS Neumáticos Ibérica

Price Increases


Price increases

CGS Neumáticos Ibérica

Price increases


2006

Agricultural Tyres

CGS Neumáticos Ibérica

Competitors


2006

Competitors premium brand

MICHELIN

Exelagri - Chain the important agro dealer (65)

No increase of prices since July 2005

Organization:

20 people in the field (all employed)

6 people internal

Discount Actions withoutTyres

Very strong marketing action with BF Goodrich


2006

Competitors premium brand

TRELLEBORG

Summer end user campaign

Sales policy: Making every discount according to customers needs.

Our distributors were Trelleborg distributors. Some difficulties in sales.

Organization:

6 people in the field ( all employed )

6 people internal


2006

Competitors premium brand

GOOD YEAR

Huge problems in sales

Technical problems in OE last year

Their customer service policy last year was terrible

The market knows the sales situation of the agriculture division

Very aggressive discount campaign

New staff organization in September ( Commercial division GY-Dunlop )

Organization :

6 people in the field ( all employed )

8 people internal


2006

Competitors premium brand

FIRESTONE

The number one in premium brand sales ( Big recognition brand )

The most important market penetration, big customer base.

Sales through

AGRI-POINT - Chain agro specialist ( 146 dealers )

FIRSTSTOP - Chain no agro specialist ( 360 dealers )

Big summer campaign to end user

Organization :

10 people in the field ( all employed )

10 people internal


2006

Competitors quality brand

TAURUS and BFGOODRICH

TaurusNo increase the prices since July 2005

Technical production problems. No product availability

Will probably be be substituted by BFGoodrich

BFGFast extension of Radial range

Big brand image campaign

Increase of competence in the future

Organization: same that MI ( all products )


2006

Competitors quality brand

ALLIANCE

Very good range of sizes.

The management is entrusted to 6 distributors.

No correct price policy. (Too many price increases in short time)

Get quickly in premium brand. Market does not understand.


2006

Competitors quality brand

BKT

They increase the weight in the market

Fast extension of range also in Radial.

Extremely competitive price level.

The management is entrusted to 6 distributors.

Organization:

4 people in the field ( employed )

3 people internal


2006

Agricultural Tyres

CGS Neumáticos Ibérica

Actions


2006

CGS Neumáticos Ibérica

Distributors Influence Area

PONTEVEDRA

Gane

VIZCAYA

GUIPUZCOA

ASTURIAS

LA CORUÑA

LUGO

CANTABRIA

Tello

LEON

ALAVA

NAVARRA

BURGOS

GERONA

Gases SE

ORENSE

HUESCA

LÉRIDA

Huecha

LA RIOJA

PALENCIA

BARCELONA

SORIA

ZARAGOZA

ZAMORA

VALLADOLID

SEGOVIA

Antoraz

Sasam

MENORCA

TARRAGONA

GUADALAJARA

SALAMANCA

AVILA

TERUEL

MADRID

CUENCA

TOLEDO

CASTELLON

CACERES

MALLORCA

Vargas

IBIZA

VALENCIA

Guerrero

FORMENTERA

CIUDAD REAL

ALBACETE

BADAJOZ

ALICANTE

CORDOBA

JAÉN

MURCIA

Altiplano

HUELVA

SEVILLA

Lorente

ALMERIA

GRANADA

MALAGA

CADIZ

ISLAS CANARIAS

CEUTA

MELILLA


2006

Create the future

in the

Conti Premium Club

CGS Neumáticos Ibérica

Conti Premium Club


2006

CGS Neumáticos Ibérica

Conti Premium Club

Requirements for Conti Premium Club

  • A fully commited team Team with high spirit

  • Reorganisation to widen dealer base

  • Full support for Conti Brand

  • Acceptance of Team Rules

  • Team Organization as regional distributors


2006

CGS Neumáticos Ibérica

Conti Premium Club

Goals

Strong improvement of sales channels with special focus on

  • Tyres dealers

  • Tractor dealers

  • End users


2006

CGS Neumáticos Ibérica

Conti Premium Club

Tyre Dealers

  • Distributors salesman specialist in agro products

  • Support CGS to create an extended dealer database per region

  • Use Data base to regionally inform dealers customers

  • CGS supports open house activities

  • CGS supports with technical agricultural training courses

  • Create the Conti Agro image in the field

  • Advertisement in Agricultural Magazine


2006

CGS Neumáticos Ibérica

Conti Premium Club

Tractor Official Dealer

  • Agreement with tractor manufactures (see the letters)

  • CGS supports with technical agricultural training courses

  • Service (breakdown service)

  • Combined events (fairs, open centres)

  • Following through CGS + Distributors sales rep. visit


2006

Link

Net CGS

Net O.E.

CGS Neumáticos Ibérica

Conti Premium Club

Presentation CGS & Dealers OE


2006

CGS Neumáticos Ibérica

Conti Premium Club

Tractor Official Dealer

Already working

Total: 420 new Dealers

Soon open


2006

Increase of end user date base through:

Distributors date base

Tractor end users (agreement with manufactures)

Conti Agro Club

OE presence important for support

Excellent and fast customer service

Product demonstration with tractor dealers

Open House at tyre dealers

CGS Neumáticos Ibérica

Conti Premium Club

End Users


2006

Agricultural Tyres

CGS Neumáticos Ibérica

GGS Iberica


2006

CGS Neumáticos Ibérica

Organization chart


2006

Agricultural Tyres

CGS Neumáticos Ibérica

Customer Service/OE Business


2006

CGS Neumáticos Ibérica

Customer Service / Product support

Develop the Customer Service dpt. CGS Ibérica ( CO,SE,BA,MI,MI ind )

Technical support :

Agricultural Customer

Tractors/Harvesting machinery dealers

Customer Service dpt.( CGS Ibérica-CGS cental BU )

Improve quality of the product ( CGS Ibérica-CGS central BU )

Product Manager – Product support:

Commercial sales force

Agriculture dealer and cooperatives

Official dealers (Claas/NH/D-F..)

Official Dealers OE:

Claims Support

Link between Wholesalers and Official Dealers


2006

Agricultural Tyres

CGS Neumáticos Ibérica

Other items


2006

CGS Neumáticos Ibérica

Outstanding payments days


2006

CGS Neumáticos Ibérica

Necessities from the company

To create a good future we request the following:

  • Deliver constant high level quality in products

  • Enhance the supply situation

  • Support from Prague (e.g. Controlling)

  • Create a good team spirit in Mitas company


2006

CGS Neumáticos Ibérica

Gracias


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