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Marketing vs. Publicity

King County Library System

bethan
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Marketing vs. Publicity

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    1. Marketing vs. Publicity Publicity, PR, promotion are only PART of marketing Promotion is effective only if the marketing foundation is sound

    2. King County Library System & University of Washington Virtual Reference Services: Marketing Guidelines www.secstate.wa.gov/library/libraries/projects/virtualRef/textdocs/MarketingGuidelines.pdf

    3. Marketing Plan Staff buy-in (ongoing) Goals and objectives Target audience Name, logo, and tagline Usability testing Publicity and promotion Evaluation (ongoing) Have doc with goals, objectives, target audiences Name: survey to some groups (most notably Herzing College Evalutation: online survey Have doc with goals, objectives, target audiences Name: survey to some groups (most notably Herzing College Evalutation: online survey

    4. Logos

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