2013 CSCMA, MCMA, &360 Promotions and Projects Competition. We are excited to expand this year’s competition to include entries from all sectionals attending the 360 Mega Conference. Make sure your paper is represented!. Entry Deadline.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
We are excited to expand this year’s competition to include entries from all sectionals attending the 360 Mega Conference.
Make sure your paper is represented!
*Paid and Verified circulation categories have been established based on the Alliance for Audited Media definitions for these categories. Please follow this link for additional details for help to define these categories:
Entries should demonstrate results in the following areas of emphasis:
Paid and Verified Circulation Promotions
Circulation Operation Projects
A confirmation email will be sent to acknowledge your entry.
Newspaper: Peoria Journal Star
City: Peoria IL
Circulation Group : over 35,000
Category and Name: Subscriber Acquisition
Name of Entry: eJournal Star
Submitted By: Angie Lyons
E-Mail: [email protected]
Title: Circulation Sales Manager
Objective: To increase readership and awareness our digital newspaper
Results: We did not start promoting our e-Journal Star until October of 2010. We have promoted it as an additional product for $1.00 per month to our current 7 day print subscribers
Final results: From October to December we acquired 510 e-Journal Star subscribers. This number of subscribers will give us an additional $6120 in revenue each year.
Sample of ROP ad ran promoting e-Journal Star
City and State:
Circulation Group : select from: <UNDER 35,000 or OVER 35,000)
Entry Category and Name:
Name of Entry:
Enter Example of your promotional pieces here