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Quick Tips To Improve Your Trade Show Booth Marketing Strategy

This pre-show planning is crucial to assist you in STRATEGICLY achieving your trade show marketing objectives. The majority of exhibitors lack substantial marketing budgets. So, they must defend every dollar they spend on this occasion.<br><br>www.purecreativeinc.com<br><br>#tradeshow #exhibit #purecreativeinc #occasion #marketing #budget #show #planning

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Quick Tips To Improve Your Trade Show Booth Marketing Strategy

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  1. QUICK TIPS TO IMPROVE YOUR TRADE SHOW BOOTH MARKETING STRATEGY

  2. DESIGN YOUR TRADE SHOW BOOTH STRATEGICALLY This pre-show planning is important to help you meet your trade show marketing goals. Most of the exhibitors aren’t backed up with huge promotions budget. Hence they need to justify every dollar they allocate towards this event.

  3. HAVE A CRISP TRADE SHOW BOOTH MESSAGING One of the most important parts of booth marketing is the graphics and the messaging on the booth. It is important to employ catchy copy writing to convey the maximum with the minimum number of words. Captions and taglines can greatly improve the ‘pull’ factor for attendees.

  4. CONSIDER YOUR GIVEAWAYS WITH CARE We have been to many trade shows that hand out giveaways without really considering the target buyers’ persona. T-shirts, pens, and mugs don’t really cut it with the highly authoritative decision makers who attend the trade shows.

  5. PUT THE RIGHT PEOPLE IN THE BOOTH If your trade show marketing strategy primarily focuses on lead generation, then this tradeshow display point will be highly critical to its success. You need to consider adding trained marketing personnel to the staff when you are chasing new leads at the event.

  6. BRING IN GAMIFICATION Gamefication is the new way of boosting your trade show strategy and engaging with the audiences at any trade show event. People love engaging in fun activities and will stay in your booth for long owing to the games and entertainment.

  7. WIDE OPEN SPACES It is never a good thing to clutter up too many things within the limited real estate you get for setting up the trade show booth. This is especially true for smaller spaces like a 10×10 booth. You need to ensure not to overcrowd the space so much that it becomes uninviting.

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