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ETSITgroup

ETSITgroup. wide range well-designed functional home furnishing products low prices . Basic Information. Location. 44 countries around the world. Size. 41 trading service offices in 30 countries about 1,380 suppliers in 54 countries. History. story begins in 1926 in Sweden

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ETSITgroup

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  1. ETSITgroup

  2. wide range well-designed functional home furnishing products low prices  Basic Information

  3. Location 44 countries around the world

  4. Size • 41 trading service offices in 30 countries • about 1,380 suppliers in 54 countries

  5. History • story begins in 1926 in Sweden • 1960s-1970s concept starts to take shape • 1980s IKEA expands dramatically into new markets such as USA, Italy, France and the UK • 1990s Children's IKEA is introduced • 2000s expand to Japan and Russia, environmental products

  6. Competitors • Some in each country • MOBLERONE, MUEBLES LA FÁBRICA, ART MOBEL in Spain

  7. Business sector Wood-based furniture and wooden components

  8. Furniture • designed to be assembled by the consumer • reduce costs (shipped unassembled, …) • flat-pack distribution methods allow for easier transport via public transport from the store to a customer's home

  9. Manufacturing • largely manufactured in developing countries • little production actually takes place in Sweden • most of its products, the final assembly is performed by the end-user (consumer)

  10. Product names Origen in Sweeden • DUKTIG (meaning: good, well-behaved) is a line of children's toys • BILLY (a Swedish masculine name) is a popular shelf • DINERA (meaning: (to) dine) for tableware • KASSETT (meaning: cassette) for media storage. • SKÄRPT (meaning: sharp or clever) is a line of kitchen knives

  11. Good design and function • good design • good function • right quality • affordable price not easy combining constantly looking for smart solutions to meet our customers needs.

  12. Pareto Principle • 80-20 rule or the law of the vital few • an observation that 80% of the effects come from 20% of the causes

  13. Use of Pareto Principle • sales • calculating all discretionary expenses • quality and process improvement projects • comparing the recourses required to accomplish each (time, money…) with the benefits gained

  14. Flowchart • picture of the separate steps of process in sequential order • the process described can be a manufacturing process, an administrative or service process, a project plan

  15. Cause and Effect Diagram • the fishbone diagram identifies many possible causes for an effect or problem • used to find problem sources or solutions

  16. Product-focused strategy • plants producing the products are organized by product • high volumes of Ikea products produced to be sold in stores worldwide (large quantities, little variety) • low product flexibility • high equipment utilization

  17. Analysis and Design questions Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost? • designed to achieve competitive advantage in low cost • saving money in packaging products

  18. creating a component of the product that has a dual purpose • eliminated a packaging step that did not increase the value of the product • using the lampshade as part of the processing and packaging step • cut out additional costs such as purchasing packaging material Does the process eliminate steps that do not add value?

  19. possibly new process will be popular among those with an environmental concern • becoming increasingly important in this day and age for companies to be socially responsible by reducing waste and energy consumption • new process will potentially increase the social value of the company Will the process win orders?

  20. Tech side • a lot of technical tools to design and manufacture each product • Design Technology Computer-Aided Design (CAD) • Robots: perform monotonous and dangerous tasks and move wood, what is really heavy • Automated Storage and Retrieval Systems (ASRSs: These systems are found in inventory and test areas of each store

  21. Possibilities of Internet • good channel to show our products • not possible to carry out a purchase from home • lot of items whose size is very large and the costs of transport could rise a lot • in the future a lot of little size products without post costs www.ikea.es

  22. Twitter • great tool for providing IKEA with ongoing tools, resources and tips on IKEA’s company of expertise • quickly finding vendors, employees, tech help and partners that match IKEA company • tracking all kinds of shipments with several different shipping companies • asking what products clients like, recommending new products, inviting to the company upcoming events

  23. http://ipgo.webs.upv.es/ETSITgroup/index.htm

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