1 / 17

…is a package that attracts the donor to help and

…is a package that attracts the donor to help and creates an understanding of his relationship to us. Fundraising Product…. Name Visual and Design Elements Price (minimum donation?) Way & Place for Signup Incentives Loyalty Communication Program. Content of Fundraising Products.

bertha-kelley
Download Presentation

…is a package that attracts the donor to help and

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. …is a package that attracts the donor to help and creates an understanding of his relationship to us Fundraising Product…

  2. Name Visual and Design Elements Price (minimum donation?) Way & Place for Signup Incentives Loyalty Communication Program Content of Fundraising Products

  3. Single Donation Membership Adoption Peer2Peer donation Sponsorship …. Wide Variety of Relationships

  4. What can we do with 10 euro Shopping list Shopping cart Restaurants: menu card pricing strategy Common Target Price declation strategies

  5. In-kind contribution Sponsorship packages Matching funds (individual/company) Robin Hood technique 4 „C” model Products for Corporates

  6. Cash Communication Conservation Contacts 4 „C” Model

  7. Product Development Steps Translate for public My goal List of my needs Test

  8. Opinion polls are misleading: 10 times difference between giving and giving readiness Environment: donors prefer local animals, adopt exotic ones Donate/Join/Help – 100% conversion difference Colors make a difference Testing methods: Focus groups Social Media interviews A/B testing Testing is Key

  9. Can you tell How big is a forest of 400.000 trees? What is larger? 1 hectar or 14 football fields? What’s more? 25.000 visitors/year or 3 schoolclass/day? Use Imaginable Numbers

  10. Giving donation is an irrational financial decision for the donor

  11. Donors react to an emotional impact

  12. Donors are interested in your story, not your technical aspects

  13. What is a strong fundraising story? • Short & simple • Emotional • Imaginable • Attractive but achiavable • Might not be your core function

  14. What is a poor fundraising story? • Long • Scientific • Factual • Irrealistic

  15. Which story would work? • „WWF’s mission is to stop the degradation of the planet’s natural environment” • „WWF is working on restoring 20.000 acres of native forest” • „We save the Siberian Tiger to show them to our grandchildren”

  16. What’s your fundraising story?

  17. What is your product? • Name • Visual and Design Elements • Price (minimum donation?) • Way & Place for Signup • Incentives • Loyalty Communication Program Story +

More Related