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What is rebranding?

What is rebranding?. REBRANDING PLACES. What have these products been rebranded as?. What have these products been rebranded as?. Rebranding isn’t just about a product. Millennium Dome O2 Arena. Rebranding isn’t just about changing a name.

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What is rebranding?

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  1. What is rebranding? REBRANDING PLACES

  2. What have these products been rebranded as?

  3. What have these products been rebranded as?

  4. Rebranding isn’t just about a product Millennium Dome O2 Arena

  5. Rebranding isn’t just about changing a name • It’s about changing the image and perception of a place, product, person, etc

  6. What is rebranding? • Rebranding is the way or ways in which a place is redeveloped and marketed so that is gains a new identity. It can then attract new investors and visitors. It may involve both re-imaging and regeneration. • Re-imagingis the remodeling of areas to counter negative perceptions and provide ‘post-industrial’ functions e.g. retailing, leisure and tourism. • Regenerationis a long term process involving social, economic and physical action to reverse decline and create sustainable communities.

  7. Place Marketing • The principle of place marketing is to build on an existing place image if already positive or create an entirely new one if negative. • Once the new image has been created, it has to be communicated to potential customers – individual, governments and private businesses.

  8. Welcome to Raffles, Carlisle

  9. Welcome to Raffles, Carlisle

  10. Welcome to Raffles, Carlisle

  11. Welcome to Raffles, Carlisle

  12. Rebranding Raffles, Carlisle • Regeneration: Investment bought into an area • Re-imaging: Area is sold using new packaging • In groups you have been put in charge of the re-branding of Raffles estate: your task is to suggest ways that would improve Raffles' image and the quality of life for residents living there. You have a budget of £1,000,000.

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