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‘ Ceci n’est pas une cigarette ’ or ‘ The E.N.D.D. is Near ’: E-Cigarettes in the Media

‘ Ceci n’est pas une cigarette ’ or ‘ The E.N.D.D. is Near ’: E-Cigarettes in the Media. Debra Kriger , MPH PhD Student. Acknowledgements. Thank you!!! Masters candidates: Ms. Sandhya Mylabathula Mr. Alvin Ma Supervisor/course instructor: Dr. Margaret MacNeill.

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‘ Ceci n’est pas une cigarette ’ or ‘ The E.N.D.D. is Near ’: E-Cigarettes in the Media

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  1. ‘Cecin’est pas une cigarette’ or ‘The E.N.D.D. is Near’: E-Cigarettes in the Media Debra Kriger, MPH PhD Student

  2. Acknowledgements Thank you!!! Masters candidates: Ms. SandhyaMylabathula Mr. Alvin Ma Supervisor/course instructor: Dr. Margaret MacNeill

  3. www.e-cigarettepedia.com

  4. What We Know • Unknown health effects • Serious adverse events (Chen, 2012) • Variable and/or undisclosed ingredients (Flouris & Oikonomou, 2010) • Youth vaping increased (smoking, too?) (CDC, 2013) • Smokers may not use them to quit (Sutfin et al., 2013) • Show promise as cessation aids (Polosa et al., 2011); comparable to nicotine inhalers (McRobbie et al., 2009)

  5. The Truth is Out There! MacLean’s (Canada) ‘Ottawa’s Misguided Approach to E-Cigarettes’ (2013) (http://www.macleans.ca/news/canada/why-ottawa-needs-to-take-a-deep-breath/) TIME Magazine (Canada) ‘Electronic Cigarettes Could Save Lives – Or Hook a New Generation on Nicotine’ (2013) The Economist (USA) ‘Sending the Wrong Smoke-Signal’ (2013) ‘Kodak Moment’ (2013)

  6. E.N.D.D. Cigarette

  7. A Rose By Any Other Name http://health.oregonstate.edu/our-stories/they%E2%80%99re-still-targeting-us, http://www.sauer-thompson.com/archives/opinion/2010/04/squeezing-big-t.php, stupid.ca campaign, social smoking campaign, ‘The Ads Lie, You Smoke You Die’ campaign

  8. Major Themes and Frames • Regulation vs. Health • Government vs People • E-Cigarette Companies vs Tobacco Companies • Bonus criticism: sociocultural context www.highlightpress.com

  9. Implications for Public Health: What’s in a Frame?

  10. Messages and Morality

  11. Take Home 1. Explore the media-scape. 2. Consider the sociocultural representation of smoking (it’s as important to consider as the epidemiology). 3. Consider the pros/cons of upstream and downstream messaging.

  12. Thank you! Questions? References CDC (2013). Press Release: E-cigarettes use more than doubles among U.S. middle and high school students from 2011-2012. Retrieved online at: http://www.cdc.gov/media/releases/2013/p0905-ecigarette-use.html Chen, IL (2012). FDA Summary of Adverse Events on Electronic Cigarettes. Nicotine and Tobacco Research, 15:2 (615-616).Retrieved online: http://ntr.oxfordjournals.org/content/15/2/615.short Dawkins, L, Turner, J, Roberts, A, & Soar, K (2013). ‘Vaping’ profiles and preferences: an online survey of electronic cigarette users. Addiction.108(6): 1115-1125. DOI: 10.1111/add.12150 Flouris& Oikonomou (2010). Electronic Cigarettes: Miracle or Menace? BMJ, 340:c311 doi: http://dx.doi.org/10.1136/bmj.c311 Health Canada (2009). Health Canada Advises Canadians Not To Use Electronic Cigarettes. Retrieved online: http://www.healthycanadians.gc.ca/recall-alert-rappel-avis/hc-sc/2009/13373a-eng.php McRobbieet al. (2009). Effect of an electronic nicotine delivery device (e-cigarette) on desire to smoke and withdrawal, user preferences and nicotine delivery: randomised cross-over trial. Tob Control 19(pg. 98-103). doi: 10.1136/tc.2009.031567 Polosaet al. (2011). Effect of an electronic nicotine delivery device (e-Cigarette) on smoking reduction and cessation: a prospective 6-month pilot study. BMC Public Health, 11:786. DOI: 10.1186/1471-2458-11-786 Sutfin, E.L., McCoy, T.P., Morrell, H.E.R., Hoeppner, B.B., & Wolfson, M. (2013). Electronic cigarette use by college students. Drug and Alcohol Dependence 131, 214– 221. Articles Cosh, C. (2013). Ottawa’s Misguided Approach to E-Cigarettes. Maclean’s (Canada) online. Viewed April 2014 at http://www.macleans.ca/news/canada/why-ottawa-needs-to-take-a-deep-breath/ The Economist (2013). Kodak Moment. The Economist. Sept. 28, 2013. The Economist (2013). Sending the wrong smoke-signal. The Economist. Sept. 28, 2013. Gray, E. (2013). Electronic cigarettes could save lives – or hook a new generation on nicotine. TIME Magazine (Canada). Sept 30, 2013.

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