1 / 13

Media’s role in bias

Media’s role in bias. A Focus on prejudice and perpetuation of stereotypes. Theoretical recap. Europeans began to create evidence against other groups that existed in the world based on “scientific” data that they (people of colour) were less than intelligent

bernie
Download Presentation

Media’s role in bias

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media’s role in bias A Focus on prejudice and perpetuation of stereotypes

  2. Theoretical recap • Europeans began to create evidence against other groups that existed in the world based on “scientific” data that they (people of colour) were less than intelligent • They used the evidence that they acquired to justify the mass cleansing/killing of people • They used the measurements of the brain size and portions of brain function to “create” this idea that inferior peoples needed to be “civilized” and this laid the foundation for future imperial conquests such as slavery

  3. The Justification from science

  4. Eugenics: The study of or belief in the possibility of improving  the qualities of the  human species or a human population, especially by  such means as  discouraging reproduction by persons having genetic  defectsor presumed to have inheritable undesirable traits  (negative eugenics)  orencouraging  reproduction by persons presumed to have  inheritable desirable traits  (positive eugenics)

  5. Then… As slavery was abolished, the ideas of We vs. Them emerged -Idea emerged that Afro-people couldn’t be civilized at all. -Constantly thought to be inferior and treated through out society in that way -Some of them tried to break free of these ideas but it is a large undertaking to re-program the mind of those in power

  6. Old Ideas…new forms • These ideas are very old based on who is inferior vs. superior • Media has used stereotypes that already exist about people to make their shows more believable or popular • E.g. Think about who is casted in positions of Power, gang members, single mothers, villains and heroes • They is a colour/race/idea attached to all of these concepts

  7. The admission from Media sources: the Global times “The media only shows you what journalists deem important. They create the interest, and the stereotype. There are so many things happening every day, but only a small number are reported. How is this news selected? And how do reporters write about it?The mass media recognizes that its audience will only give much of their attention to a few messages, and they like to keep messages eye-catching. So the first rule is to keep them simple. And the second rule is to repeat what has worked in the past.The media also wants you to come back for more. So the third rule is to use words that create a little agitation so that people will talk about it…” (Li Haihong, 2013) http://www.globaltimes.cn/content/797261.shtml#.UnG60PlOMSY

  8. How does prejudice turn into stereotypes?The 5 stages 1) Verbal Rejection: this is when jokes and friendly talking is verbalized and then internalized • “The Asian six pack”  2) Avoidance: contact from groups are purposefully avoided- may lead to discrimination • Exclusion (groups- silent bullying) 3)Discrimination: When people act against their prejudices- like not hiring a particular ethnicity 4) Semi-violence: racist slogans and spray paint is used to intimidate, ruffle or anger groups 5) Extermination: involves the allowance of government to tolerate violence against a group • Genocide such as the Holocaust and more recently Rwanda and Syria

  9. Stereotypes • When a blanket over-generalized statement or view about a group or people is presented • It becomes a widely believed idea when another event happens to the person and the idea becomes solidified as truth • Media plays a large role in the reinforcement of said stereotypes through entertainment, print media and ads

  10. At a Glance? We have preconceived notions of groups already– we assume automatically that Snoop is the criminal

  11. Sociologist views Socialization • Plays a major part in the “learning” of prejudice etc • Parents, family, friends and school interactions are the main culprits in teaching inequality and prejudices • Prejudice as conformity- want to belong • Scapegoat is the label that is given to a group/person that is singled out to blame in an instance of frustration etc. • E.g. Blame Youth for Crime (general idea) • There is some truth but the reasons behind the criminal behaviour is a product of unfair treatment or marginalization is some way • There are other factors at play than just age, race or gender.

  12. How has media been used to solidify hate/racial stereotypes Historically Present Day The casting of particular races, gender etc for roles characteristics of racial rolesused for entertainment Criminalization of certain groups– “Islamapohia “–post 9/11 Video : http://www.youtube.com/watch?v=fS3e-n8Mj7I • Nazi Germany Regime • Hitler using print media, story books, board games, posters and newspapers to teach the up and coming generation about “hate”– creating the enemy in the Jews • -Video

  13. Discussion Propaganda in Nazi Germany

More Related