Marketing presentation
This presentation is the property of its rightful owner.
Sponsored Links
1 / 23

Marketing presentation PowerPoint PPT Presentation


  • 111 Views
  • Uploaded on
  • Presentation posted in: General

Welcome to. O ur. Marketing presentation. P resentation. We are group DeiST. Marketing presentation. Our group members are. Chapter 4 Enterprise Rent-A-Car: Measuri ng Service Quality. Questions are:.

Download Presentation

Marketing presentation

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Marketing presentation

Welcome to

Our

Marketing

presentation

Presentation


We are group deist

We are group DeiST

Marketing

presentation


Our group members are

Our group members are


Marketing presentation

  • Chapter 4

  • Enterprise Rent-A-Car: Measuring Service Quality


Questions are

Questions are:

  • Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives?

  • What decisions has Enterprise made with regards to primary data collection-research approach, contact methods, sampling plan, and research instruments?

  • In addition to or instead of mail survey, what other means could Enterprise use to gather customer satisfaction information?

  • What specific recommendations would you make to Enterprise to improve the response rate and the timelessness of feedback from the process?


Marketing presentation

  • Sabia Rasul

  • Id no.10112101190


Marketing presentation

  • Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives?


By the service quality survey they wanted to some important information

By the Service quality Survey they wanted to some important information

  • How satisfied their customer at car rental from them?

  • The service of their call center.

  • Some specific reason for rental car from them.

  • How many times customer go to the rental office in the rental time.

  • The Enterprise able to meet customer needs as per type or size.

  • The current service time is enough for provide proper satisfaction.

  • How many times in total customer rented from them?


Marketing presentation

  • Research Objectives:

  • The main objective of this survey they wanted to determine the level of satisfaction: Customer’s rental car experience, the rental process, vehicle preferences. They wanted to improve the customer satisfaction tracking process and taking corrective action on customer service problem quickly and efficiently.


Marketing presentation

  • Md. Rafsanjani Rana

  • Id no.10112101183


Marketing presentation

  • What decisions has Enterprise made with regards to primary data collection-research approach, contact methods, sampling plan, and research instruments?


Marketing presentation

  • Contact methods used to gather data was mail. Sending surveys to one in 20 customers indicates that the company used simple random probability and the research instruments used was the survey.


Marketing presentation

  • Method of research used by the company is descriptive research. In order to track customer satisfaction, knowledge, preferences and attitudes of customers Enterprise chose survey research as their research approach.


Marketing presentation

  • In addition to or instead of mail survey, what other means could Enterprise use to gather customer satisfaction information?


Marketing presentation

The alternative or instead of mail survey, they can use some other ways to communicate with their actual customer and gather customers satisfaction information. The alternative ways shows below:

  • Telephonic survey

  • Online survey

  • Focus group interviews.


Marketing presentation

  • Sabia Rasul

  • Id no.10112101190


Marketing presentation

  • What specific recommendations would you make to Enterprise to improve the response rate and the timelessness of feedback from the process?


Recommendations

recommendations

  • Personal view

  • Telephonic contact

  • Online interface


Marketing presentation

Flexibility is excellent, speed of data collection is satisfactory but the company is trying to find out more alternative ways to make the information collection system faster.

  • Personal view

  • Telephonic contact

  • Online interface


Marketing presentation

Speed of data collection is satisfactory also very faster. They get this job done by their call-center.

  • Personal view

  • Telephoniccontact

  • Online interface


Marketing presentation

  • The company wanted to provide the maximum service. For that why they improve their survey methods. Online interface is one of the best alternatives of mail survey.

  • Personal view

  • Telephonic contact

  • Online interface


Marketing presentation1

Thank you for

Joining Our

Marketing

presentation

Presentation


  • Login