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SME Business Value Campaign

SME Business Value Campaign. Declan Faller - declanf@microsoft.com Pamela Foley – v-pafole@microsoft.com. To-customer. Find and Retain Customers. Help your customers by providing technology that delivers: Web Presence and E-Commerce Contact Management Targeted Marketing

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SME Business Value Campaign

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  1. SME Business Value Campaign Declan Faller - declanf@microsoft.com Pamela Foley – v-pafole@microsoft.com

  2. To-customer

  3. Find and Retain Customers Help your customers by providing technology that delivers: • Web Presence and E-Commerce • Contact Management • Targeted Marketing • Professional-Quality Sales and Marketing Materials • Sales Forecasting SMBs need to: • Find new customers faster • Manage their sales pipeline more effectively • Build lasting customer relationships Build your solutions with:

  4. Through-partner

  5. The SMB Business Value Campaign • Driving demand through the Web & PR for Microsoft partners • Proofs the Business Value of Microsoft technology through Customer Testimonials and Product videos • Addressing top SMB customer priorities • Save Time & Get Organized • Find & Manage Customers • Improve Business Insight • Reduce IT Costs & Risks Campaign example

  6. SMB Newsletter

  7. SMB Newsletter *****Over 2000 subscribers…….approx 80 of those in past 4 weeks***** • Regular source of relevant tips, advice and business and technology • information • Supports Business Value campaign • Peer to Peer – Case Studies (Partner & Customer) • Exclusive offers for subscribers only • Very positive feedback from customers on content! • Coming soon: • Alliances with strategic partners; Online Polls -> Research; • Ask the Expert section; Link with MS SME social media

  8. Call To Action • Customer Evidence • SIGN UP TO NEWSLETTER • www.microsoft.ie/smallbusiness • smbirl@microsoft.com • GET YOUR CUSTOMERS TO SIGN UP TO NEWSLETTER • CONTENT IDEAS OR ARTICLES? Email: smbirl@microsoft.com

  9. Ready Your Business, Quickly Reach More Customers, and Drive Sales Create Awareness and Demand • Partner Marketing Center • OEM Partner Center • Solution Profiler • Customer Stories on Microsoft.com • Online Marketing Resources • E-mail marketing portal • Webcasts and Webinars • Drive Sales • Recommend the Right Server • Business Technology Assessment Toolkit • Partner Sales Resources • Gear Up Sales Portal • Customer Satisfaction Index • Demo Showcase • Offers and Promotions • Licensing and Financing • Licensing Reseller Handbook andSmartPay • Microsoft Financing • Ready Your Business • Partner Learning Center • Microsoft Competencies • Microsoft Technical Training • Small Business Specialist Certification • Expand Your Business • Partner Vertical Resource Center • QuickStart for Microsoft Online Services • Software plus Services 100-level training • Partner Program Mobility Tools and Resources • Collaborate with Other Partners • Channel Builder • Partner Communities

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