Usability
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Usability. OBJECTIVE: Learn “usability” principles related to writing content for interactive media. The Basics. Human-Computer Interaction (HCI) Usability refers to how easy or difficult it is to get around a web site, CD-ROM, or other interactive environment. Navigation

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Usability

Usability

OBJECTIVE:Learn “usability” principles related

to writing content for interactive media.


The basics

The Basics

  • Human-Computer Interaction (HCI)

  • Usability

  • refers to how easy or difficult it is to get around a web site, CD-ROM, or other interactive environment.

  • Navigation

  • is the way we get around inside a site.

  • Ituitive Experience

  • Expected ways to navigate

  • usability guru Jakob Nielsen (useit.com)


Webpagesthatsuck com

Webpagesthatsuck.COM

  • Yup, this is a real site.


Why does this site suck

Why does this site suck?


Nielsen says every page must answer

Nielsen says every page must answer:

  • Where am I?

  • Where have I been?

  • Where can I go?

  • What can this site do for me?


Usability

  • “Where am I?”Logo, Page Titles, Matching Buttons


Usability

  • “Where can I go?”Clearly labeled links, buttons, etc.Clear: Tree frogs are usually green.Unclear: Click here to learn more about tree frogs.


Simplicity

Simplicity

Navigation Bars

Breadth over Depth

3-click Rule


Simple static menus

Simple – static menus


Usability

  • Drop-down – top remains same,side menu changes


Menu breadth

Menu Breadth

  • Use menus, avoid “back” buttons

  • Keep menus consistent

  • Show what you’re selling

  • Instead of “products” or “store” or “services,” get specific, unless products and services are sidelines

  • Breadth Over Depth: 3-Click Rule


Other common buttons

Other Common Buttons

  • About (should be viewer-centered, not company centered)

  • Contact(should be on the main menu)

  • FAQs(frequently asked questions)

  • Services show process, too (step by step) “How Accupuncture Works”


Continued

CONTINUED . . .


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