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Welcome to Session 221 Up Front and Personal: Practical and Effective Promotion of Teaching, Learning, & Literacy @ your library Michelle Regina & Li Cho AGENDA: Advocacy: What and Why How To Advocate Marketing ideas Share samples How –To” segment

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Welcome to Session 221

Up Front and Personal: Practical and Effective Promotion of Teaching, Learning, & [email protected] library


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Michelle Regina

&

Li Cho


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  • AGENDA:

  • Advocacy: What and Why

  • How To Advocate

    • Marketing ideas

    • Share samples

  • How –To” segment

  • Sharing Session - Carousel


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    Advocacy

    Two Concepts:

    • 1. The Message

    • based on shared vision and beliefs

    • 2. Marketing Plan for the Message

    • organize your approach


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    4 P's of Marketing

    Product: What message are you trying to sell?

    Promotion: Who are the stakeholders/ target market?

    Place: Where will advocacy occur?

    Price: What is the cost of implementing the advocacy plan?


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    Advocacy

    Message

    & Marketing Plan

    Gap analysis

    & goals and objectives

    Action Plan


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    Action Plan for Advocacy

    Heighten information awareness

    To make students see the SLIC as the information gateway to the world

    Showcase resources

    Displays

    /Environment

    Inform stakeholders

    Communications

    Promote literacy

    Programs & Events

    Develop understanding and increase learning

    Teaching Tools


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    Learning Community

    Holy Cross Catholic Academy

    @ your library

    Students

    Staff

    Teaching

    Learning

    Parents

    Literacy


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    displays and

    environment


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    Use all the help you can get

    • Peer leader (Peer Leadership course - Guidance Dept.)



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    Showcase your identity

    • Religion Centre (SLIC material & YCDSB documents)



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    Holy Cross

    Catholic Academy

    School Library

    Information Centre


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    Teaching

    Tools



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    Database Provider: Ebsco

    Databases: Ebsco Host includes; Canadian Reference, Literary, and Professional Development

    Specialization: Canadian Content


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    Enter search terms: use key words

    Databases as selected and to be searched

    Select search strategy

    Search only full-text articles


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    Click on link for article

    Number of “hits”

    Listing of full-text articles


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    Programs &

    Events


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    @your library

    Contest



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    Quick & Easy Signs

    Using WordArt &

    AutoShapes




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    Quick

    Signs



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