Welcome to Session 221 Up Front and Personal: Practical and Effective Promotion of Teaching, Learning, & Literacy @ your library Michelle Regina & Li Cho AGENDA: Advocacy: What and Why How To Advocate Marketing ideas Share samples How –To” segment
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Product: What message are you trying to sell?
Promotion: Who are the stakeholders/ target market?
Place: Where will advocacy occur?
Price: What is the cost of implementing the advocacy plan?
& Marketing Plan
& goals and objectives
Heighten information awareness
To make students see the SLIC as the information gateway to the world
Programs & Events
Develop understanding and increase learning
Holy Cross Catholic Academy
@ your library
Databases: Ebsco Host includes; Canadian Reference, Literary, and Professional Development
Specialization: Canadian Content
Databases as selected and to be searched
Select search strategy
Search only full-text articles
Number of “hits”
Listing of full-text articles
Using WordArt &