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Up Front and Personal: Practical and Effective Promotion of Teaching, Learning, & Literacy @ your library

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Welcome to Session 221 Up Front and Personal: Practical and Effective Promotion of Teaching, Learning, & Literacy @ your library Michelle Regina & Li Cho AGENDA: Advocacy: What and Why How To Advocate Marketing ideas Share samples How –To” segment

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Presentation Transcript
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Welcome to Session 221

Up Front and Personal: Practical and Effective Promotion of Teaching, Learning, & [email protected] library

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AGENDA:

  • Advocacy: What and Why
  • How To Advocate
          • Marketing ideas
          • Share samples
      • How –To” segment
      • Sharing Session - Carousel
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Advocacy

Two Concepts:

  • 1. The Message
  • based on shared vision and beliefs
  • 2. Marketing Plan for the Message
  • organize your approach
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4 P\'s of Marketing

Product: What message are you trying to sell?

Promotion: Who are the stakeholders/ target market?

Place: Where will advocacy occur?

Price: What is the cost of implementing the advocacy plan?

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Advocacy

Message

& Marketing Plan

Gap analysis

& goals and objectives

Action Plan

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Action Plan for Advocacy

Heighten information awareness

To make students see the SLIC as the information gateway to the world

Showcase resources

Displays

/Environment

Inform stakeholders

Communications

Promote literacy

Programs & Events

Develop understanding and increase learning

Teaching Tools

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Learning Community

Holy Cross Catholic Academy

@ your library

Students

Staff

Teaching

Learning

Parents

Literacy

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displays and

environment

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Use all the help you can get

  • Peer leader (Peer Leadership course - Guidance Dept.)
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Showcase your identity

  • Religion Centre (SLIC material & YCDSB documents)
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Holy Cross

Catholic Academy

School Library

Information Centre

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Database Provider: Ebsco

Databases: Ebsco Host includes; Canadian Reference, Literary, and Professional Development

Specialization: Canadian Content

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Enter search terms: use key words

Databases as selected and to be searched

Select search strategy

Search only full-text articles

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Click on link for article

Number of “hits”

Listing of full-text articles

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Programs &

Events

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Quick & Easy Signs

Using WordArt &

AutoShapes

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Quick

Signs

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