Marketing 710 Reebok Research Invitation B Hee Gyu Oh Reebok Recent Situation World ’ s 3 rd largest maker of sporting goods – 1 st : Nike, 2 nd : Adidas
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Hee Gyu Oh
– 1st : Nike, 2nd : Adidas
※ Nike (May, 2005) Revenue = $13,739 million ; Net income = $1,211 million
Adidas and Reebok ‘just do it’ targeting Nike
Adidas will acquire Reebok in a friendly takeover.
Reebok’s stock price jumped 30% in one day after Adidas announced the plans to buy Reebok2005. 8 , Adidas-Reebok combination announced
※ Brands will stay separate but complement each other.
→ Adidas-Reebok 28% ; Nike 31%
→ Sales, marketing and distribution saving, layoff and operations.