£20 off Business Plan Pro Avail of your discount at www.businessplanuk.co.uk/startup/ 500+ sample business plans Step-by-step guidance Complete forecasts and financials Instant download available Assessing your Market Alan Gleeson Managing Director Palo Alto Software Ltd Who am I?
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Avail of your discount at www.businessplanuk.co.uk/startup/
Palo Alto Software Ltd
How to generate an Idea
How to understand your Market
How to estimate the size of your Market
The numbers that are Important
Some Key Tips for a winning Business Plan
Evidence of demand
Knowledge re Substitutes and Competition
Commercially Viable Segments
Access to the market and access to the segments
Top Down Approach
60,776,238 (July 2007 est.)
0-14 years: 17.7% (male 5,490,592/female 5,229,691)
15-64 years: 66.5% (male 20,329,272/female 19,855,862)
65 years and over: 15.8% (male 4,063,357/female 5,472,683) (2005 est.)
What is the target demographic profile for my good / service?
Location/Age/Sex/ Income Level/Nationality etc
1% of Market
Bottom up Approach
Current sales level estimates
Sales levels of competitors/ substitutes etc
Extrapolate from a sample
Is the market growing or shrinking?
2 Urban Prosperity
E Educated Urbanites
18 Multi-ethnic young, converted flats
Year 1 Estimate Visitor Numbers ??m
1. Alton Towers 2.65m
2. Madame Tussaud's 2.64m
3. Tower of London 2.42m
4. Natural History Museum
5. Legoland 1.62m
6. Chessington World of Adventures
7. Science Museum
8. Royal Academy 1.39m
9. Canterbury Cathedral
10. Windsor Castle
31 December 2000 : Dome closed to the public, having attracted just over six million visitors. The initial projected figure was twelve million.
1. Monthly Revenue Predictions:
Numbers * Amount.
2. Monthly costs
Fixed and Variable
3. Break Even Point:
Fixed Costs ÷ Contribution
Where the contribution represents the selling price - variable costs.
4. Free Cash Flows:Cash not required for operations or for reinvestment.
5. Growth Levels:
Is the market growing or declining?
This one is key