1 / 10

THE UGO VALUE PROPOSITION

THE UGO VALUE PROPOSITION. UGO IS A VETERAN, INDEPENDENT, ONLINE MEDIA PROPERTY REACHING A CRITICAL MASS OF GUYS PLUGGED INTO THE DIGITAL LIFESTYLE

bernad
Download Presentation

THE UGO VALUE PROPOSITION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. THE UGO VALUE PROPOSITION • UGO IS A VETERAN, INDEPENDENT, ONLINE MEDIA PROPERTY REACHING A CRITICAL MASS OF GUYS PLUGGED INTO THE DIGITAL LIFESTYLE • WE’VE BUILT AN ONLINE COMMUNITY CENTERED ON ENTERTAINMENT WHERE OUR AUDIENCE IS ENCOURAGED TO SPEAK THEIR MINDS, SHARE THEIR OPINIONS, AND ENGAGE WITH RICH CONTENT • REACHING MORE THAN 10 MILLION UNIQUES IN THE US, UGO IS A TOP 10 MULTI-CATEGORY ENTERTAINMENT PROPERTY • EXCLUSIVE ACTOR & DIRECTOR INTERVIEWS, MUSIC PERFORMANCES AND GAMES PREVIEWS CONTRIBUTE TO OUR COMPELLING CONTENT • OUR WEB DESIGN TEAM PRODUCES ENGAGING SPONSORED ONLINE ENVIRONMENTS FOR THE BIGGEST BRANDS ADVERTISING ONLINE • WE ARE UNIQUELY POSITIONED TO CONNECT WITH OUR AUDIENCE ON THE STREET AND AT MAJOR EVENTS VIA MOBILE TECH TRUCKS

  2. THE GUIDE TO A VAST WORLD OF DIGITAL ENTERTAINMENT • UGO DELIVERS A DEEP RESERVOIR OF CONTENT • 300+ EDITORS • 400,000 WRITTEN EDITORIAL PIECES • 180,000 FILM/TV CONTENT PIECES • 140,000 GAMES CONTENT PIECES • 40,000 MUSIC CONTENT PIECES • 125,000 GAME CHEAT CODES FOR OVER 15,000 VIDEO GAMES • 100,000+ DOWNLOADABLE FILES • 175,000 NEWS ARTICLES, 145,000 PREVIEWS & REVIEWS AND 80,000 INTERVIEWS & FEATURES • 200,000+ CELEBRITY IMAGES

  3. UGO OVERVIEW • AUDIENCE • 11 MILLION UNIQUE VISITORS • 10% REACH OF ALL PERSONS 12-24 ON THE WEB • 14% REACH OF ALL GUYS 18-34 ON THE WEB • 89% OF UGO’S AUDIENCE HAS BROADBAND ACCESS • RANKINGS • TOP 10 MULTI-CATEGORY ENTERTAINMENT PROPERTY; #5 IN JANUARY 2007 • #8 AD SUPPORTED FILM/TV DESTINATION ON THE WEB UGO, NIELSEN//NETRATINGS NETVIEW, JANUARY 2007 1UGO NETWORK, NIELSEN//NETRATINGS @PLAN, WINTER 2006/2007 RELEASE*

  4. WE’RE BIGGER THAN YOU THINK TOP 20 MULTI-CATEGORY ENTERTAINMENT PROPERTIES UNIQUES (000) 41,042 19,752 15,174 14,013 10,957 10,028 9,826 8,655 5,836 5,383 5,068 4,796 3,850 3,301 2,899 2,824 2,792 2,451 2,149 2,002 • REAL NETWORK • GORILLA NATION MEDIA • EBAY ENTERTAINMENT • CNET NETWORKS ENTERTAINMENT • UGO • BORED.COM NETWORK • TIME INC PUBLICATIONS • WINDOWSMEDIA.COM • WB • THE CLUBPLANET NETWORK • TV GUIDE ONLINE NETWORK • CRAVE ONLINE NETWORK • ABOUT.COM ENTERTAINMENT • ZAP2IT.COM • MSN ENTERTAINMENT • USATDAY.COM LIFE • HOLLYWOOD.COM • AOL EXPRESSIONS • THE-N NETWORK • THE MAXIM NETWORK AD-SUPPORTED PROPERTIES, NIELSEN/NETRATINGS NETVIEW, JANUARY 2007

  5. UGO DELIVERS AN AUDIENCE YOU CAN’T GET ANYWHERE ELSE IFILM IGN ONLY 9% AVERAGE AUDIENCE DUPLICATION PER INDIVIDUAL SITE MTV.COM IF YOU WANT TO REACH OUR AUDIENCE, YOU HAVE TO BUY UGO UGO ESPN GAMESPOT THE MAXIM NETWORK NIELSEN//NETRATINGS JANUARY 2007

  6. WE DELIVER YOUR TARGET AUDIENCE M18-34 ESPN: UGO: IGN: GAMESPOT: MTV.COM: IFILM: MAXIM: UV’s (000) 3,008 2,138 1,864 1,695 836 535 489 REACH 19% 14% 12% 11% 5% 3% 3% NIELSEN//NETRATINGS NETVIEW JANUARY 2007

  7. WE DELIVER YOUR TARGET AUDIENCE MASSIVE REACH & TARGET AUDIENCE1: • 11 MILLION MONTHLY UNIQUE USERS • 3 MILLION UNIQUE USERS AGE 12-24; 10% REACH OF PERSONS AGE 12-24 ON THE WEB • 3.2 MILLION UNIQUE USERS AGE 18-34; 10% REACH OF PERSONS AGE 18-34 ON THE WEB THEY ARE AVID CELL PHONE USERS2: • 423 INDEX – DOWNLOADED OR PLAYED A GAME ON CELL PHONE YESTERDAY • 422 INDEX – TOOK PHOTO ON CELL PHONE YESTERDAY • 258 INDEX – RECORDED A VIDEO ON CELL PHONE IN PAST MONTH • 218 INDEX – DOWNLOADED A RINGTONE TO CELL PHONE YESTERDAY • 214 INDEX – SENT / RECEIVED A CELL PHONE TEST MESSAGE YESTERDAY THEY ARE TECH SAVVY, GADGET LOVERS & EARLY ADOPTERS2: • 505 INDEX – BLOG PUBLISHED/UPDATED YESTERDAY • 297 INDEX – SONY PSP OWNERSHIP • 285 INDEX – USED INSTANT MESSAGING YESTERDAY • 234 INDEX – MP3 PLAYER PURCHASED IN THE LAST 12 MONTHS 1UGO NETWORK, NIELSEN//NETRATINGS NETVIEW, JANUARY 2006 2UGO NETWORK OR UGO GAMES NETWORK, NIELSEN NET//RATINGS @PLAN, WINTER 2006/2007 RELEASE

  8. WE DELIVER YOUR TARGET AUDIENCE THEY ARE TECH SAVVY & TURN TO THE INTERNET FOR ENTERTAINMENT: • 505 INDEX – PUBLISHED / UPDATED A BLOG YESTERDAY • 449 INDEX – WATCHED LIVE TV ONLINE IN THE LAST 30 DAYS • 238 INDEX – SENT/RECEIVED PICTURE MAIL BY CELL PHONE YESTERDAY • 217 INDEX – WATCHED STREAMING VIDEO ONLINE IN THE LAST 30 DAYS THEY ARE MOVIE FANS: • 395 INDEX – WATCHED MOVIES/MOVIE CLIPS ONLINE IN THE LAST 30 DAYS • 303 INDEX – HEAVY SPENDING ONLINE FOR MOVIE DVDS/TAPES IN THE LAST 6 MONTHS • 257 INDEX – PURCHASED MOVIE TICKETS ONLINE IN THE LAST 30 DAYS • 225 INDEX – PURCHASED MOVIE DVDS/TAPES ONLINE IN THE LAST 30 DAYS THEY ARE GAMERS: • 590 INDEX – PURCHASED VIDEO GAMES ONLINE IN THE PAST MONTH • 583 INDEX – PLAY MULIT-PLAYER SHOOTER GAME GENRES • 566 INDEX – PLAY SHOOTER – SCI-FI FIRST PERSON GAME GENRES • 526 INDEX – PLAY ACTION / ADVENTURE – HACK ‘N SLASH/RPG GAME GENRES • 382 INDEX – PLAY ALTERNATIVE / EXTREME SPORTS GAME GENRES • THEY ARE MUSIC ENTHUSIASTS: • 962 INDEX – WATCHED LIVE CONCERTS ONLINE IN THE PAST MONTH • 459 INDEX – WATCHED MUSIC / MUSIC VIDEOS ONLINE IN THE PAST MONTH • 440 INDEX – DOWNLOADED FILE FOR PORTABLE MEDIA (PODCAST) TO COMPUTER YESTERDAY • 304 INDEX – HEAVY SPENDING ON MUSIC ONLINE IN THE PAST 6 MONTHS UGO NETWORK OR UGO GAMES NETWORK, NIELSEN/NETRATINGS @PLAN, WINTER 2006/2007 RELEASE

  9. OUR EXPERIENCE WITH PARTNERS 10

More Related