FY 2006
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FY 2006 Number of books published 98 Number of journals published 8 Revenue $3.1m Staff Size 26 Marketing Staff 5 Marketing Budget 19.8% Marketing Allocation in Percentages Direct Mail 18% Advertising 29% Publicity 2% Exhibits 13% E-marketing 3%

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FY 2006

Number of books published 98

Number of journals published 8

Revenue $3.1m

Staff Size 26

Marketing Staff 5

Marketing Budget 19.8%


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Marketing Allocation in Percentages

Direct Mail 18%

Advertising 29%

Publicity 2%

Exhibits 13%

E-marketing 3%

Co-op Discretionary


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Coptic Monks in East Anglia, 860-862

Marketing Plan – Academic Book


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Marketing Plan – Academic Book


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Marketing Plan – Academic Book


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Marketing Plan – Academic Book


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Marketing Plan – Academic Book


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Ben Franklin, Publisher

Marketing Plan – General Interest Book


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  • Ben Franklin, Publisher

  • Advertising:

    • NYRB, TLS

    • PA Magazine of History & Biography, American Quarterly, Journal of the Early Republic, Early American Studies

    • Program Ads for AHA, OAH, ASA, SHEAR, Omohundro

Marketing Plan – General Interest Book


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Marketing Plan – General Interest Book


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  • Ben Franklin, Publisher

  • Exhibits:

    • BEA

    • Philadelphia Festival of the Book

    • AHA, OAH, ASA,SHEAR, Omohundro

    • NAIBA

    • British Association for American Studies

Marketing Plan – General Interest Book


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Marketing Plan – General Interest Book


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Ben Franklin, Publisher

Co-op: B&N Tables

Marketing Plan – General Interest Book


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  • Ben Franklin, Publisher

  • E-Marketing:

    • Penn Press newsletter, new book release blog entry

    • events blog entry

    • author note blog entry

    • in-house email list

Marketing Plan – General Interest Book


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  • Quantity printed 18,000

  • Quantity mailed 10,000

  • Recipients

    • ABA membership 1,000

    • MDR lists 8,000

    • In-house 500

    • Overseas 1,500

Seasonal Catalogs


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