Hollywood helix
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Hollywood Helix PowerPoint PPT Presentation

Hollywood Helix. Prepared by: Oscar Morán, Meredith Drake Reitan, Barbara Schoenig, Benjamin Herkommer, Jakob Hurrle, Johannes Novy, Yoon-kyung Oh, Rory Fancler. SWOT. Fragmented Boulevard. Entertainment Industry. Not for Profit Entertainment. “High quality” uses. Sex- & T-Shirt-Business.

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Hollywood Helix

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Hollywood helix

Hollywood Helix

Prepared by:

Oscar Morán, Meredith Drake Reitan, Barbara Schoenig, Benjamin Herkommer, Jakob Hurrle, Johannes Novy, Yoon-kyung Oh, Rory Fancler


Hollywood helix prepared by oscar mor n

SWOT


Hollywood helix prepared by oscar mor n

Fragmented Boulevard

Entertainment Industry

Not for Profit Entertainment

“High quality” uses

Sex- & T-Shirt-Business


Hollywood helix prepared by oscar mor n

Grungy Boulevard

Tourist Bubble

Historic Buildings

New Structures


Hollywood helix prepared by oscar mor n

History of Glamour

History of Decline

Living Up the Hills

Living in the Flats


Hollywood helix prepared by oscar mor n

Hollywood Helix

Global expectations

Economic Growth

Cohesiveness

History

Diversity

Social Responsibility

Innovation

Local needs


Hollywood helix prepared by oscar mor n

Hollywood BoulevardEntertainment Committee

Bring together entertainment stakeholders community-based non profits, politicians, CRA, Chamber of Commerce, and actors

  • Build on the diversity of culture and entertainment in the area

  • Sustain diversity of culture as the asset of the entire place

  • Balance interests

  • Develop a common marketing and information strategy

  • Organize events and happenings

  • Entertainment planning for Hollywood Boulevard

    Financed through public art funding, CRA, Chamber of Commerce, private investors, Hollywood Studios, Film-Stars….


Hollywood helix prepared by oscar mor n

Permanent Improvements

  • Common Marketing of Hollywood Boulevard Activities by HBEC:

    • Hollywood Helix as a local marketing tool

  • Visible Information Center designed by architecture students

  • Community participation for vacant space development

    • Creative people and small businesses

    • Off-Hollywood movies in vacant theatres

  • Develop the annual “Run of Fame”

  • “Explore Your Neighborhood” events on vacant parking lots

    • Community open air movie theatre

    • Temporary installations


Hollywood helix prepared by oscar mor n

Hollywood Fellowship Program

International fellowship program of the HBEC in cooperation with international foundations and the film-industry

  • Promote young music, art and film artists

  • Mutual inspiration and benefit between the artists, the entertainment industry and the community

  • Provide live-work space on Hollywood Boulevard and side-streets (vacant buildings)

  • Infill development for art and film studios on side-streets

  • Annual presentation of a ¨Central Hollywood Boulevard Festival¨


Hollywood helix prepared by oscar mor n

Hollywood Boulevard Festival

Central event in order to make Angelenos, as well as tourists aware of Hollywood Boulevard

  • Inauguration of the Information-Center to be designed in a student architect competition.

  • Large scale public events to welcome the first fellowship students

  • “Open House” temporary opening of vacant structure-landmarks for new ventures


Hollywood helix prepared by oscar mor n

Temporary Installation: Hollywood Past and Present

First Round of newly designed public art:

“Look up-here”- signs


Hollywood helix prepared by oscar mor n

Focused Use of Hollywood Boulevard

Create a vibrant neighborhood framed by higher density anchors

  • La Brea and Vine anchors of global activity

    • public relations/advertising firms

  • Blocks between Cherokee and Ivar anchor local community

    • Heart of new residential and local business area

  • Encourage new local business development and rehabilitation

    • rent control, incentive zoning, space regulation

  • Permit street vendors, design carts by architectural competition (ex. MacArthur Park, Los Angeles)

Insert Highland photo


Hollywood helix prepared by oscar mor n

Localized Tourist Experience

Create a 24-hour tourist destination on Hollywood Boulevard

  • Foster tourist interaction with local neighborhood (beyond the Boulevard).

  • Investigate creative uses for abandoned cinemas (i.e. themed hotel).

    • Opportunity for tourists to be extras in movies.

  • Extended stay hotels in bungalow/courtyard style.

  • Interactive interpretation of “Walk of Fame”

    • Display “star” information on walls with sound bites/visual snapshots


Hollywood helix prepared by oscar mor n

Localized Tourist Experience

Create a 24-hour tourist destination on Hollywood Boulevard

  • Foster tourist interaction with local neighborhood (beyond the Boulevard).

  • Investigate creative uses for abandoned cinemas (i.e. themed hotel).

    • Opportunity for tourists to be extras in movies.

  • Extended stay hotels in bungalow/courtyard style.

  • Interactive interpretation of “Walk of Fame”

    • Display “star” information on walls with sound bites/visual snapshots


Hollywood helix prepared by oscar mor n

Street Beautification Program

Encourage pedestrian traffic and business relocation to the Boulevard.

  • Tree planting(Michigan Avenue, Chicago)

  • Pedestrian-oriented street lighting

  • Pocket park development

  • Integrate new urban “furniture”

  • Lighting landmarks : Visual Impact

  • Public Art


Hollywood helix prepared by oscar mor n

Pedestrian Infrastructure

Orient the built environment to the pedestrian

  • Widen the sidewalk

  • Create pocket parks

  • Underground parking with public space on top – mixed-use

  • Develop tourist information space close to metro stop


Hollywood helix prepared by oscar mor n

Transportation Infrastructure

Streamline multi-modal transportation system

  • Maintain slower speed limit

    • Bump-outs

  • Encourage multi-modal transit

  • Drop off & pick up zone for tourists at two separate locations to encourage pedestrian traffic along the Boulevard

  • Maintain short-term parking on Boulevard

  • Provide incentives to concentrate parking in multi-story, shared lots


Hollywood helix prepared by oscar mor n

Land Use Program

Maximize existing structures and capture potential for infill development

  • Stimulate the use of existing structures

  • Create incentives for a variety of tenants & businesses

    • Facilitate Microcredit Lending Programs for small business development/rehabilitation

  • Protect non-commercial uses & promote non-retail uses

    • Create a corridor for restaurants, bars, cafés

  • Encourage private development of “smart” incubator space for creative uses and potential mixed-use

  • Mixed-use densification along the Boulevard

    • Develop existing parking lots and current vacant lots


Hollywood helix prepared by oscar mor n

Undeveloped Lots


Hollywood helix prepared by oscar mor n

The End


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