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Graphic Design. “The Computer as an Educational Tool: Productivity and Problem Solving” ©Richard C. Forcier and Don E. Descy. Introduction. Design principles Visual elements Basic lettering. Four Design Principles. Balance Emphasis Simplicity Unity. Formal. Informal. 1. Balance.

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Graphic design

Graphic Design

“The Computer as an Educational Tool:

Productivity and Problem Solving”

©Richard C. Forcier and

Don E. Descy


Introduction
Introduction

  • Design principles

  • Visual elements

  • Basic lettering


Four design principles
Four Design Principles

  • Balance

  • Emphasis

  • Simplicity

  • Unity


1 balance

Formal

Informal

1. Balance


2 emphasis
2. Emphasis

  • The key part should be easy to find.


Emphasis continued
Emphasis (Continued)

  • Arrows or other directing device

  • Bright colors

  • Contrasting colors

  • Size of element

  • Different shapes


3 simplicity
3. Simplicity

  • Fewer elements are more pleasing to the eye.


Simplicity continued
Simplicity (Continued)

  • Fewer elements better

  • 15–20 words maximum

  • Bold, simple drawings

  • Easy lettering styles


4 unity
4. Unity

  • The different elements of a design should convey a continuity of thought.


Visual elements
Visual Elements

  • Lines

  • Shapes

  • Color and contrast

  • Texture

  • Space and size


1 lines
1. Lines

  • Use lines to direct viewer through words or space.


2 shapes
2. Shapes

  • Shapes are used to provide clearer communication and universal understanding.


3 color and contrast
3. Color and Contrast

  • Research has indicated that the appropriate use of color can make a visual more attractive to a viewer.


Color and contrast continued
Color and Contrast (Continued)

  • Use harmonious colors

  • Gives separation

  • Good for emphasis


4 texture
4. Texture

  • Replaces sense of touch

  • Used like color for emphasis or separation


5 space and size
5. Space and Size

  • There are two types of space:

    • Positive

    • Negative


Basic lettering guidelines
Basic Lettering Guidelines

  • Size

  • Type style (font)

  • Spacing


Size font spacing
Size, Font, Spacing

SIZE SIZE

STYLESTYLESTYLE

This vertical spacing

is too close together

for effective legibility.

This vertical spacing

is too far apart for

effective legibility.

This spacing applies

the general principles

relating to vertical

spacing.


Lettering sizes
Lettering Sizes

  • Nonprojected:

    1/2 inch for each 10 feet of viewing distance

  • Projected:

    36 point font size (this is 40)


Lettering
Lettering

  • 2/3 fonts or sized

  • Sans-serif Sans-serif

  • 3–6 words on 3–6 lines

  • Optical spacing

  • Upper- and lowercase



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