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Golden Rules for PowerPoint Presentations Tina Ornstein Israel STC Convention February 6, 2003 Why and Who TC as magician: Assist others  become company’s PPT “mayven” Dazzle with your own Your humble servant: >20 years experience as TC (Words, e-Sim, AppSwing)

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Golden Rules for PowerPoint Presentations

Tina Ornstein

Israel STC Convention

February 6, 2003


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Why and Who

  • TC as magician:

    • Assist others  become company’s PPT “mayven”

    • Dazzle with your own

  • Your humble servant:

    • >20 years experience as TC (Words, e-Sim, AppSwing)

    • Many PPT hours (training and pre-sales)

    • “Art of Presentation” course for Words

Golden Rules for PowerPoint Presentations


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Highlights

  • Keys to successful PowerPoint presentations

  • A few words on content

  • Slide design essentials

  • Effective use of graphics

  • Multimedia – oy vey!

Golden Rules for PowerPoint Presentations


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The Three Cornerstones

Content

The Three Cornerstones

Delivery

Design

Golden Rules for PowerPoint Presentations


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Content

  • Objectives:

    • Relevant

    • Credible and convincing

    • Clear

  • Your responsibilities:

    • Research

    • Organization: filtering, ordering

Golden Rules for PowerPoint Presentations


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Design

  • Objectives:

    • Enhance the message

    • Visually pleasing

  • Your responsibilities:

    • Consistent design concept (template)

    • Division/distribution of content

    • Graphic enhancements

Golden Rules for PowerPoint Presentations


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Delivery

  • Objectives:

    • Relaxed and confident

    • Engaging

  • Your responsibilities:

    • Practice

    • Awareness of audience

    • Material for between the lines

Golden Rules for PowerPoint Presentations


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The Bottom Line…

A great presentation...

...aims to change behavior

Golden Rules for PowerPoint Presentations


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Content in a Nutshell

  • Adapt content to goal, objectives and audience

  • Timing is of the essence

  • Opening

    • Engage: be creative

    • Establish credibility

    • Set context

  • Closing

    • Drive home desired actions, listener benefits

    • Verify understanding

Golden Rules for PowerPoint Presentations


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Remember!

Slide Design

  • Hierarchy and contrast

  • Bullets

  • Fonts

  • Colors

PowerPoint is an on-line medium.

Golden Rules for PowerPoint Presentations


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But First, A Word on Templates

  • Ensure consistency in specific design elements

  • Provide overall presentation look-and-feel

  • Consider using graphic artist

  • Where you can find free templates:

    • http://www.presentersuniversity.com/index.cfm

    • http://www.websiteestates.com/freetemplates.html

    • http://www.presentationpro.com/FreeSamples/

    • http://www.graphicsland.com/powerpoint-templates.htm

Golden Rules for PowerPoint Presentations


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Hierarchy and Contrast

  • Rank and Simplify

    • Rank your elements

    • Group related elements

  • There are 3 main ways to create contrast

    • Size (no more than 3 type sizes)

    • Text style

    • Color

Golden Rules for PowerPoint Presentations


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Hierarchy

Golden Rules for PowerPoint Presentations


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Bullets

  • No more than 4–6 bullets per slide

  • No more than 5-6 words per bullet

  • Insert 1 bullet point at a time

  • Dim previous bullet to highlight current

  • Use phrases (not full sentences)

Golden Rules for PowerPoint Presentations



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Fonts

  • Type is unconscious persuader, sets style and tone

  • Should serve text, not overpower

  • No good/bad, just appropriate/inappropriate

Golden Rules for PowerPoint Presentations


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Fonts

  • Fonts can convey formal vs casual, cold vs warm

Golden Rules for PowerPoint Presentations


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Fonts

  • EsperFonto: Daniel Will-Harris’s interactive site for choosing appropriate font http://webdesign.about.com/gi/dynamic/offsite.htm?site=http://www.will-harris.com/use-type.htm

Golden Rules for PowerPoint Presentations


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Fonts

On-screen: headerPrint: body

  • Font families:

    • Serif: Times New Roman, Garamond

    • Sans-serif: Verdana, Arial

    • Cursive: Comic, Corsiva

On-screen: bodyPrint: header

Quotes, special effects

Golden Rules for PowerPoint Presentations


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Fonts

  • To emphasize, use Bold, Shadow, Italic.

  • Body: Minimum 20 points.

  • Headlines: 35-45 points.

Golden Rules for PowerPoint Presentations


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Fonts – Rules for Mixing

  • Don’t: Same font for body and headlines, vary weights/widths

  • 1 Serif (body) + 1 Sans serif (headlines) – ideally of the same style (formal, casual, etc.)

  • Be consistent throughout, use master slides

Golden Rules for PowerPoint Presentations


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Choose appropriately!

Colors

  • Be consistent with corporate identity

  • Hot vs cool

Golden Rules for PowerPoint Presentations


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Colors

  • Choose background first

  • If hot, decrease saturation

Golden Rules for PowerPoint Presentations


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Color Wheel – Complementary Colors

Golden Rules for PowerPoint Presentations


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Color

  • Create a presentation color scheme: Format>Slide Color Scheme>Custom

  • Good font color contrast for readability

Golden Rules for PowerPoint Presentations



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Graphics: A Picture Is Worth 1000 Words

  • “The medium is the message”

  • Images reinforce text and narrative:

    • Increase learning by 200%

    • Increase retention of main points by 38%

    • Reduce explanation time by 40%

Golden Rules for PowerPoint Presentations


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Remember!

Graphics: A Picture Is Worth 1000 Words

  • Images evoke emotional response – more likely to change behavior

  • Done well = expensive (time/$) but worth it

PowerPoint is an on-line, highly visual medium.

Golden Rules for PowerPoint Presentations


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Graphics Support

Comments, Labels

Golden Rules for PowerPoint Presentations


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More on Graphics

  • No more than 6 consecutive slides without a graphic

  • Optimize for on-screen viewing

  • Resources for finding graphics:

    • Microsoft Online Clipart Gallery: http://dgl.microsoft.com/

    • Links to jokes, cartoons, funny sounds and images: http://www.funnybanners.com/

    • http://www.presentersuniversity.com/downloads/dl_resources.cfm

    • Lycos search site for pictures, audio, video: http://multimedia.lycos.com/

Golden Rules for PowerPoint Presentations


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Poor Examples

Too busy

Small font

Contrast

Golden Rules for PowerPoint Presentations


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Poor Examples

Golden Rules for PowerPoint Presentations


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Better Use of Graphics

Golden Rules for PowerPoint Presentations


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Remember!

Multimedia

  • Sound, video, complex animation

  • Even more features in Office 2002

PowerPoint is on-line, highly visual, multimedia.

Golden Rules for PowerPoint Presentations


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Bad Example

Don’t you hate presentations that do this?

For every bullet!!

And then assault your senses with…

Golden Rules for PowerPoint Presentations


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Built-in Multimedia Features

Golden Rules for PowerPoint Presentations


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When Used Properly…

  • Adds pizazz

  • Wakes up the audience

  • Drives home the main message

  • If in doubt – don’t

Golden Rules for PowerPoint Presentations


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A good PowerPoint presentation aims to change behavior.

PowerPoint is on-line, highly visual, multimedia.

Golden Rules of PowerPoint Presentations

Golden Rules for PowerPoint Presentations


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Fit content to goal, objectives, audience, timeframe

Strong opening and closing

Distribute content well across slides

Consistent, visually pleasing design

Fit font(s), color scheme to subject, audience

No more than 1 serif and 1 sans serif font

Complementary colors, good contrast

Graphics to enhance text, add eye candy

Animation to convey flow, dynamics

Multimedia sparingly, to add pizazz

Golden Rules of PowerPoint Presentations

Golden Rules for PowerPoint Presentations


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