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Effective Storytelling






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Effective Storytelling . With Michelle Ubben. Origins of Storytelling . Modern Storytelling . Books Movies Television Journalists The WWW. Purpose of Storytelling. To entertain To persuade To convey an idea To record history To change policy . Preparing to tell a Story.
Effective Storytelling

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Effective storytellingSlide 1

Effective Storytelling

With Michelle Ubben

Origins of storytellingSlide 2

Origins of Storytelling

Modern storytellingSlide 3

Modern Storytelling

  • Books

  • Movies

  • Television

  • Journalists

  • The WWW

Purpose of storytellingSlide 4

Purpose of Storytelling

  • To entertain

  • To persuade

  • To convey an idea

  • To record history

  • To change policy

Preparing to tell a storySlide 5

Preparing to tell a Story

  • Identify your target audience

  • Focus on your objective

  • Pick your theme

Choosing a storySlide 6

Choosing a story

  • Does it evoke emotion?

  • Are you passionate about it?

  • Does it make a point?

  • Does it tie into your advocacy?

Elements of a good storySlide 7

Elements of a good story

  • Setting: Sounds, smells, sights

  • Characters: Protagonist/Antagonist

  • A crisis or challenge that must be overcome

  • A twist

  • A resolution

Story sequenceSlide 8

Story sequence

Storytelling as advocacySlide 9

Storytelling as advocacy

  • Why is it important?

  • Why should I care?

  • What’s at stake?

  • What’s the solution?

Where to tell your storySlide 10

Where to tell your story

  • Legislative testimony

  • Media interviews

  • Op-eds and LTEs

  • Social media

  • Public speaking to engage support

The media as storytellersSlide 11

The Media as Storytellers

  • Put a human face on an abstract issue

  • Stoke emotion

  • Move people to action

Stories that moved people to action explore adoptionSlide 12

Stories that moved people to action: Explore Adoption

Stories that changed policySlide 13

Stories that changed policy:

Sentiment grows for ban

on texting while driving

Stories that deliver the unexpectedSlide 14

Stories that deliver the unexpected:

  • Death penalty opponents ask committee to end it

Stories that prod the conscienceSlide 15

Stories that prod the conscience:

‘No resentment,’ Rosewood survivors say

Brainstorm 2009 legislative sessionSlide 16

Brainstorm: 2009 Legislative Session

  • Clinical Laboratories Bill – SB 408/HB 53

Brainstorm 2009 legislative session1Slide 17

Brainstorm: 2009 Legislative Session

  • ARNP Controlled Substance Prescribing – SB 426

Brainstorm 2009 legislative session2Slide 18

Brainstorm: 2009 Legislative Session

  • RN Staffing in Hospitals – HB 463

Brainstorm 2009 legislative session3Slide 19

Brainstorm: 2009 Legislative Session

  • Safe Patient Handling – SB 626

Everyone is a storytellerSlide 20

Everyone is a storyteller

  • Tell yours to maximum advantage!


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