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Effective Storytelling PowerPoint PPT Presentation


Effective Storytelling . With Michelle Ubben. Origins of Storytelling . Modern Storytelling . Books Movies Television Journalists The WWW. Purpose of Storytelling. To entertain To persuade To convey an idea To record history To change policy . Preparing to tell a Story. - PowerPoint PPT Presentation

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Effective Storytelling

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Effective storytelling

Effective Storytelling

With Michelle Ubben


Origins of storytelling

Origins of Storytelling


Modern storytelling

Modern Storytelling

  • Books

  • Movies

  • Television

  • Journalists

  • The WWW


Purpose of storytelling

Purpose of Storytelling

  • To entertain

  • To persuade

  • To convey an idea

  • To record history

  • To change policy


Preparing to tell a story

Preparing to tell a Story

  • Identify your target audience

  • Focus on your objective

  • Pick your theme


Choosing a story

Choosing a story

  • Does it evoke emotion?

  • Are you passionate about it?

  • Does it make a point?

  • Does it tie into your advocacy?


Elements of a good story

Elements of a good story

  • Setting: Sounds, smells, sights

  • Characters: Protagonist/Antagonist

  • A crisis or challenge that must be overcome

  • A twist

  • A resolution


Story sequence

Story sequence


Storytelling as advocacy

Storytelling as advocacy

  • Why is it important?

  • Why should I care?

  • What’s at stake?

  • What’s the solution?


Where to tell your story

Where to tell your story

  • Legislative testimony

  • Media interviews

  • Op-eds and LTEs

  • Social media

  • Public speaking to engage support


The media as storytellers

The Media as Storytellers

  • Put a human face on an abstract issue

  • Stoke emotion

  • Move people to action


Stories that moved people to action explore adoption

Stories that moved people to action: Explore Adoption


Stories that changed policy

Stories that changed policy:

Sentiment grows for ban

on texting while driving


Stories that deliver the unexpected

Stories that deliver the unexpected:

  • Death penalty opponents ask committee to end it


Stories that prod the conscience

Stories that prod the conscience:

‘No resentment,’ Rosewood survivors say


Brainstorm 2009 legislative session

Brainstorm: 2009 Legislative Session

  • Clinical Laboratories Bill – SB 408/HB 53


Brainstorm 2009 legislative session1

Brainstorm: 2009 Legislative Session

  • ARNP Controlled Substance Prescribing – SB 426


Brainstorm 2009 legislative session2

Brainstorm: 2009 Legislative Session

  • RN Staffing in Hospitals – HB 463


Brainstorm 2009 legislative session3

Brainstorm: 2009 Legislative Session

  • Safe Patient Handling – SB 626


Everyone is a storyteller

Everyone is a storyteller

  • Tell yours to maximum advantage!