Business modelling for internet based technology lecture 2 self study on evolution of the internet
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Business Modelling for Internet Based Technology Lecture 2 - Self Study on Evolution of the Internet This lecture is for you to work through at your own pace and level. Take note of the key points made and depending upon your existing knowledge - have a look at the supporting materials.

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Business Modelling for Internet Based Technology Lecture 2 - Self Study on Evolution of the Internet

  • This lecture is for you to work through at your own pace and level. Take note of the key points made and depending upon your existing knowledge - have a look at the supporting materials.

  • ………………………………read everything???? -->


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Business Modelling for Internet Based Technology Self Study - what to read

  • You do not have to slog through and read all of the supporting materials but just enough to be comfortable at this stage of the unit to have a feel for where internet technologies have come from, how they are evolving now and where they might be going next.

  • We go into detail on many of the areas mentioned, during the research topic studies and when using the case study.

  • So be selective based upon your previous experience, usually for each area there is a simple and a detailed reading/study reference.

  • …….………………………….summarise take notes!!! -->


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Business Modelling for Internet Based Technology Self Study - recording understanding

  • Recording what you are learning.

    Good idea to take notes or even better to have a go at drawing ‘mind maps’ which we will look at in your first tutorial.

  • Also keep checking the web resource which will begin to fill with reference material over the next couple of weeks:

    • Web Resource

    • http://www.syllabus.org.uk then select CM322

    • Or Blackboard Site – External Links – CM322


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Business Modelling for Internet Based Technology Internet History

  • The internet concept and its associated technologies are relatively young but have evolved and continue to evolve at an incredible rate:

    For a simple internet history - have a look at the‘Introduction to the Internet’ reference

    For a bit more detail look at the ‘Internet History’ reference.


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Business Modelling for Internet Based Technology Self Growth of Web Technologies

  • The types of systems that are possible using Internet Technology have changed substantially over recent years.

    Early systems - mainly for content display mainly static with some multi media capability

    Middle systems - more dynamic content big range of multi media opportunities

    Later systems - above plus more interactive with potential users, forms etc and beginning to use databases

    Currently all of above plus increasingly programmable - more potential for business use and as a systems delivery platform and as an integrative technology.


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Business Modelling for Internet Based Technology Growth of Web Technologies

  • As internet technology has emerged as an integrative and versatile platform there has been massive interest and investment in developing integrated software, environments and development tools

  • See Hobbes Internet Timeline http:\\www.shu.ac.uk for a feel for the spread of the internet and emergence of supporting technologies - look at how it has escalated in the last couple of years -- the tables at the end are useful for growth statistics.

    To get an idea of the range and uses of internet technology today have a look at the ‘Range of Internet Technology and Uses’ reference.


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Business Modelling for Internet Based Technology Growth of Web Technology - examples

  • World Wide Web Consortium. W3C - Web's 10th anniversary. Conference Track topics include

  • Extensible Markup, Extensible Stylesheet, and Synchronized Multimedia Integration Languages (XML, XSL, and SMIL); Java, virtual documents, hypermedia, user interactions, search engines, security, scripting, servlets, and internationalization; Python, payments, protocols, and performance; Resource Description Framework (RDF), graphics, marketplaces, and distributed authoring and versioning (WebDAV); digital object identifiers (DOI), discovery, querying, mining, adapting, and learning, open-source software.

    See ‘Opportunities for Web Use’ reference for further examples See ‘Web Terminology’ reference for index and info on Internet terminology.


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Business Modelling for Internet Based Technology Impact on Business - some quotes

  • The reach of Internet/Intranet technologies to virtually every desktop in the enterprise is creating a crisis for IT managers. On one hand, it is bringing every user onto the enterprise network. At the same time, rising expectations are creating new challenges for IT.

  • Enterprise wide access is not only creating new mounds of stored information, it is also driving the demand for access to existing or legacy data stores. Information once collected, collated, stored and used by a single enterprise department is now perceived as being useful to individuals in all parts of the enterprise.


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Business Modelling for Internet Based Technology Changing Uses of Web Technology - Internal

  • Internet Technology as an integrative mechanism and as a development platform supporting:

    Decentralized computing and shared information

    Enhancing internal company communication

    Faster modular (component) system development

    Legacy system update/integration

    Web enabling database (also warehouse) applications

    Information/document management - Intranet Systems

    Potential for knowledge management

    New ways of working – home, mobile, distributed etc

    New organisational forms, smart organisations, virtual organisations


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Business Modelling for Internet Based Technology Changing Uses of Web Technology - External

  • Rich information technology, globalisation of markets and standards, growing international competition, increasing customer demands/expectations - are key forces driving use and deployment of internet technology for external uses.

    For sales and marketing – information gathering

    For global company presence/advertising

    Enhancing inter-company communication

    For Electronic Commerce

    For business to business interaction - EDI

    Forming strategic partnerships and supply chains

    Reducing trading/operating costs


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Business Modelling for Internet Based Technology Examples of New Uses for Internet Technology

  • See ‘Changes in Information Systems’ reference for an insight into how business and information systems requirements are changing.

  • See ‘Growth of Knowledge Management’ reference for ideas on possible business and information systems requirements in the future.

  • See ‘Example – Internet and Knowledge Management’ reference for a practical example of using internet technology in this context.

  • See ‘Smart Organisations’ reference for possibilities of new organisational forms.


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Business Modelling for Internet Based Technology Summary

  • At the end of the self study session you should have a better awareness of the following areas:

    The origins of the internet andrelated technologies.

    The rate at which internet use is increasing

    The range of new infrastructures and technologies which support internet based systems development.

    The increasing potential of Internet Technology (internet based systems) both within organisations and between organisations and their environments.

    We will explore these areas further in the research topic studies and when using the case study – especially the potential for business use and future uses.


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