Business Modelling for Internet Based Technology Lecture 2 - Self Study on Evolution of the Internet This lecture is for you to work through at your own pace and level. Take note of the key points made and depending upon your existing knowledge - have a look at the supporting materials.
Good idea to take notes or even better to have a go at drawing ‘mind maps’ which we will look at in your first tutorial.
For a simple internet history - have a look at the‘Introduction to the Internet’ reference
For a bit more detail look at the ‘Internet History’ reference.
Early systems - mainly for content display mainly static with some multi media capability
Middle systems - more dynamic content big range of multi media opportunities
Later systems - above plus more interactive with potential users, forms etc and beginning to use databases
Currently all of above plus increasingly programmable - more potential for business use and as a systems delivery platform and as an integrative technology.
To get an idea of the range and uses of internet technology today have a look at the ‘Range of Internet Technology and Uses’ reference.
See ‘Opportunities for Web Use’ reference for further examples See ‘Web Terminology’ reference for index and info on Internet terminology.
Decentralized computing and shared information
Enhancing internal company communication
Faster modular (component) system development
Legacy system update/integration
Web enabling database (also warehouse) applications
Information/document management - Intranet Systems
Potential for knowledge management
New ways of working – home, mobile, distributed etc
New organisational forms, smart organisations, virtual organisations
For sales and marketing – information gathering
For global company presence/advertising
Enhancing inter-company communication
For Electronic Commerce
For business to business interaction - EDI
Forming strategic partnerships and supply chains
Reducing trading/operating costs
The origins of the internet andrelated technologies.
The rate at which internet use is increasing
The range of new infrastructures and technologies which support internet based systems development.
The increasing potential of Internet Technology (internet based systems) both within organisations and between organisations and their environments.
We will explore these areas further in the research topic studies and when using the case study – especially the potential for business use and future uses.