Art 127 graphic symbolism
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art 127 :: graphic symbolism week 10 :: a :: in-class example ERG logo design history http://www.erg.it/ergctx/exrt/ERG/en/company/storia/storia_del_marchio/default.html :: today’s agenda finish my comments on the mid-term critique go over the final project :: final assignment

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In class example l.jpg
:: in-class example

  • ERG logo design history

    • http://www.erg.it/ergctx/exrt/ERG/en/company/storia/storia_del_marchio/default.html


Today s agenda l.jpg
:: today’s agenda

  • finish my comments on the mid-term critique

  • go over the final project


Final assignment l.jpg
:: final assignment

  • Design, or redesign, the logo for an existing company, or the company of a friend, using the graphical and conceptual skills that you are learning in this class.

    • Deliverables:

      • Due 11.01.05 – [Round 1] Creative brief and 20 initial rough sketches are due

      • Due 11.08.05 – [Round 2] 10 different rough sketches and/or digital mock-ups – all must be labeled with a thematic title

      • Due 11.15.05 – [Round 3] 6 comps for client review (6 different designs in digital format ) – all must be labeled with a thematic title

      • Due 11.29.05 – 3 different final logos are due for client review – all must be labeled with a thematic title


Final assignment5 l.jpg
:: final assignment

  • The process will start by defining the identity of your company and establishing the goals of the logo design by drafting a creative brief.

  • Then you will go through the full design process of rough sketches and visual experiments using different design elements that will form a set of visual icons that symbolize the company’s identity.

  • The final 3 logos must be thematically titled and visually different while all meeting the goals of your initial creative brief.


Final assignment6 l.jpg
:: final assignment

  • Format:

    • 10 “final” sketches: black & white; use black marker on white paper; 8.5” x 11” paper; all must be labeled with a thematic title;

    • Final logo designs (3) in two formats: to be handed in digitally as both an illustrator file (.ai) and as an image (.gif); document setup: CMYK, 8.5” x 11”; all must be labeled with a thematic title;

      • Your final Illustrator document should have 4 layers in it:

        • 3 layers will include each logo design on its own layer

        • 1 layer will include all logos on it for comparison



Post mortem l.jpg
:: post mortem

  • How smoothly did today’s class run?

  • What slowed us down?

  • What did we skip over?

  • How can we be more efficient in the future?


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