Decision Making Example: Buying a Car. Objectives:1. dependable 2. low cost 3. ‘fun’. Alternatives: 1. used Focus 2. new Tercel. Feasibility criteria: cost < $xx seats > 2 adults Merit criteria: low cost color mileage. include insurance, available options in evaluation.
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2. low cost
1. used Focus
2. new Tercel
include insurance, available options in evaluation
Problem model: MAUT (aka, merit analysis)
new Tercel (twice) used Focus (last time)
evaluates monthly payments and insurance w.r.t. impact on other activities; desired vehicle options included?
Evaluated alternatives 3 times.
Bought used Focus
from: Clemen, R.T. (1996). Making Hard Decisions: An introduction to decision analysis (2nd edition) Belmont, CA: Wadsworth Publishing Co.
From: Klein, G.A. A recognition-primed decision (RPD) model of rapid decision making. In Klein, Orasanu, Calderwood, & Zsambok (eds.) Decision Making in Action: Models and Methods (1993). Ablex Publishing Corp.