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Group 1 Quality Meat Production Enhancement Group 2 Quality Vegetable Production Enhancement

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Group 1 Quality Meat Production Enhancement Group 2 Quality Vegetable Production Enhancement. WELCOME TO ALL DISTINGUISHED GUESTS AT “Consultative Workshop”. Agro-Livestock A New Look. Punjab Agriculture & Meat Company (PAMCO).

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Group 1

Quality Meat Production Enhancement

Group 2

Quality Vegetable Production Enhancement

punjab agriculture meat company pamco
Punjab Agriculture & Meat Company (PAMCO)

Punjab Agriculture & Meat Company is a new brand of Lahore Meat Company after the merger of Punjab Agri Marketing Company into Lahore Meat Company

punjab agriculture meat company pamco1
Punjab Agriculture & Meat Company (PAMCO)


Engage for the betterment of agro-livestock economy through developing meat & agriculture sector by facilitating and implementing research & development initiatives at its own and in collaboration with national & international organizations of public & private sector


  • Engage itself to enhance quality production, processing, value addition, marketing & supply chain of meat, livestock, agriculture products & by-products for local & export markets
  • Engage itself to establish compliance regime & certification system at all levels of value chains of meat, livestock & agriculture
  • Provide trainings & technical backstopping at all stages of the integrated meat & agriculture value chains
punjab agriculture meat company pamco2
Punjab Agriculture & Meat Company (PAMCO)

Focus (short term)

  • Develop Halal meat value chain
  • Develop Potohar as Olive Production Zone
  • Develop Leyya, Bhakkar and Muzafargarh as new Citrus Zone
  • Develop Cholistan as Grapes valley & animal disease free zone
  • Develop peri-urban vegetable production zones & kitchen gardening through private entrepreneurs

(long term)

  • Develop each District\'s own economy
punjab agriculture meat company pamco3
Punjab Agriculture & Meat Company (PAMCO)

Participatory Planning Process:

shift in food pattern needed
Shift in food pattern needed
  • Main staple comes from Grains & Cereals
  • Wheat, Rice, Maize, Pulses etc.
  • G&C are in great demand due to livestock & poultry sector development
  • G&C prices rising – causing food inflation
  • Shift in food pattern towards vegetables needed

Vegetables – Inflation

  • Basic vegetable prices sky-rocketing
  • Inflation due to lack of supply
  • Lack of supply due to low production & in-efficient marketing
  • Production increase = vegetable available & affordable

Vegetables – Production Increase

  • Involvement of agro-services providers for per-urban production zones
        • Nurseries
        • Seed companies
  • Vegetables growing on:
        • Roofs of houses
        • Lawns of houses
        • Landscape
peri urban v egetable production zones
Peri-urban Vegetable Production Zones
  • Identify potential entrepreneurs~ Agri service providers, exporters…
  • Register & organize per-urban farmers
  • Provision of inputs & services
  • Capacity building & provision–Global GAP
  • Green Channel Markets

Potential ~ Livestock

Million Heads

  • Pakistan has various breeds and classes of livestock
  • Almost 1:1 ratio of humans & livestock population
  • World\'s 4th largest livestock population
  • Livestock growing @ 4% against human growth of 2.9%
      • Livestock feeding ~ 100% Halal & Agro-based

Economic Survey of Pakistan 2010-11

halal market

Halal Market

Global Halal certified trade $3,000 billion p.a.

Food & beverages 45%

Pharmaceutical 22%

Halal meat 16%

Cosmetics 10%

Gelatin 7 %

Pakistan can become the “Halal Hub” of the world

4th largest livestock population in the world

Livestock feed resource is 100% Halal

100% Halal slaughtering practices

Immediate focus should be on

Processing & value addition

Global compliance standards

Awareness campaign about opportunities

comparative advantage
Comparative Advantage


  • Large domestic market
  • Religious limitations
  • Limitations to ensure Halal animals feeding & slaughtering


  • Large domestic market
  • Multi-religious society (Cow, etc.)
  • Limitations to ensure Halal animals feeding & slaughtering

South America

  • Limitations to ensure Halal animals feeding & slaughtering


  • 100% Halal animals feeding & slaughtering
  • Practicing Islamic society
  • Animal loving people ~ Livestock rearing a way of life & livelihood
meat inflation
Meat Inflation
  • Unlimited domestic demand for hygienic & value added products
  • 4 million live animals crossing the Iran and Afghanistan border
  • Regional (Central Asia / Gulf) demand of Halal meat
  • Domestic meat inflation due to short supply
supply issues
Supply Issues
  • 5m male calves die within 1 month of birth
  • No beef breed / cross breeding
  • Slaughtering of early age female sheep/goats
  • Absence of feed-lot fattening system
  • Absence of compliance regime
    • Disease free animals
    • Halal feeding
    • Antibiotic/chemical residues
    • Hygienic processing
    • Food safety standards etc.
integrated halal meat value chain concept




Integrated Halal Meat Value Chain(Concept)

Halal feeding

Disease free

No residual effect

State of the Art Slaughtering & Processing

Hygienic, Healthy domestic & export supply

supply enhancement
Supply Enhancement

Enhancing quality meat production Schemes under compliance regime(Halal feeding, free from Transboundary Animal Diseases, traceability);

  • Save The Calf
  • Beef Cross Breeding
  • Feed lot Fattening
  • Sheep/Goat Nucleus Farms
save the calf scheme
Save the Calf Scheme

Save the Calf Scheme

  • Those saving min 10 / max 100 calves of max 6 weeks may participate
  • Internationally accredited third party to certify compliance:
    • Halal feeding
    • Disease free farm
    • No chemical & antibiotic residues
  • Incentive program:
    • Vaccination & treatment services
    • Rs 3,200 cash incentive after 6 months of rearing
    • Target= 30000 calves/3 years
  • Execution by field force of L& DD Department
beef cross breeding
Beef Cross-Breeding
  • 6m non-descript & draught cattle in Punjab
  • Technological advances in farming have made these animals redundant
  • These animals can be utilized for enhanced beef production

Beef cross breeding

  • Exotic beef semen = 0.25million doses
  • Execution by L& DD Department (DLF)
feed lot fattening
Feed Lot Fattening
  • Registration of Beef Fattening Farms (120 days fattening)
  • Min.10 & Max 200 animals per farm
  • Provision of tagging, vaccination, training & technical services
  • Target = About 150000 animals/ 3 years
  • Rs.1500/animal as incentive after ensuring Compliance & Certification
mutton farming model
Mutton Farming Model

Small Farmer

Meat Company



  • Establish nucleus farms
  • Registration of existing herds around nucleus farms
  • Distribution of female units to registered farmers
  • Compliance of standards
  • Receive trainings & technical services
  • Return male sheep/goats to nucleus farms
  • Compliance of standards
  • Backward & forward linkage
  • Technical services & training
  • Vaccination & treatment services
  • Web based tagging
mutton farming project
Mutton Farming Project
  • Sheep/goat producing areas of Punjab
  • Target: 100 nucleus farms
  • Min.500 & max.20000 animals/unit
  • Incentive: vaccination, treatment, facilitation, technical services, etc.
  • Target: About 3million certified quality mutton animals/3 years
supply chain enhancement
Supply Chain Enhancement
  • Lahore Meat Processing Complex
    • Meat processing
    • Value addition through allied products
    • Export facilitation
    • Domestic supply chain enhancement
    • Compliance of standards
    • Training in collaboration with Universities
  • State of the art facility to guide private sector

Rs.1.5 billion required to implement Enhancing Meat Production Program (3 years)