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The Future of News. Robert L. Stevenson. UNC-CH School of Journalism and Mass Communication. Communication Revolution No. 1. Invention of writing Results: Communication across time and space Infinite accumulation of knowledge Flexible, expanding cultures

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The Future of News

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The future of news
The Future of News

Robert L. Stevenson

UNC-CH School of Journalism and Mass Communication


Communication revolution no 1
Communication Revolution No. 1

  • Invention of writing

  • Results:

    • Communication across time and space

    • Infinite accumulation of knowledge

    • Flexible, expanding cultures

    • Challenged authority of tribal leaders and guardians of culture


Communication revolution no 2
Communication Revolution No. 2

  • Gutenberg’s invention of printing

  • Results:

    • Cheap, fast reproduction of information

    • News emerged quickly

    • Modern society became possible: languages, bureaucracy, democracy

    • Traditional authority challenged


Communication revolution no 3
Communication Revolution No. 3

  • Convergence of technologies:

    • Computers

    • Satellites

    • Digitization

  • Result is capacity to transmit unlimited quantities of information from any point on earth to any other point almost instantly


The global news system
The global news system

  • A global network of computers, constantly updating time-sensitive data bases

  • Comprising…

    • A handful of Western information-based organizations operating globally

    • Second-tier national and regional agencies

    • A handful of elite national media


The global news system1
The global news system

  • Pumps massive quantities of information to local gatekeepers who allow a trickle into local media

  • Is dominated by Anglo-American organizations

  • Mixture of public and private

  • Follows Anglo-American style of content and format


The global news system2
The global news system

  • News capital is probably London, not New York

  • Information generated and distributed mostly in English

  • Surprisingly well connected to local and non-English media


The players
The players

  • Global wholesalers

  • Mixed suppliers


A typical snapshot of the world
A typical snapshot of the world

  • One or two universal blockbuster stories, often violent

  • One or two major events with national involvement or linkages

  • A small but steady dose of business, sports, entertainment


Influences on the world snapshot
Influences on the world snapshot

  • Global wholesalers and players set the agenda

  • Characteristics of the system: stationing of resources, economic, cultural ties

  • Gatekeeper news values (proximity, prominence, deviance, disruption)

  • U.S. as unique news superpower


Alternative definitions of news
Alternative definitions of news

  • News is a coherent (ideological?) interpretation of the world

  • News is a non-partisan summary of events and useful data with a separate forum for opinions

  • News is now something else:


The revolution in news
The revolution in news

  • News is data

  • News is components

  • News is live or on-demand

  • News is multi-media

  • News is personal

  • News is interactive


Re valuing information
Re-valuing information

  • Be traditional

  • Give away the news, sell the olds

  • Spread the costs

  • Give it away and sell ads


Journalism in the future
Journalism in the future

  • Summarize events

  • Assemble elements of a complex event

  • Separate the probably true from the obviously false

  • Monitor powerful institutions

  • Tell us what to think about



More information
More information

http://www.unc.edu/~rlstev

Email me:

robert_stevenson@unc.edu


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