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Dinah Gygi Senior Academic Advisor [email protected] Louis Molina Senior Academic Advisor [email protected] A Career Planning Model for Fine Arts Students University Of Wisconsin-Milwaukee Peck School of the Arts University Overview Need for Event Event Preparation Career Day Format

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Dinah Gygi

Senior Academic Advisor

[email protected]

Louis Molina

Senior Academic Advisor

[email protected]

A Career Planning Model for Fine Arts Students

University Of Wisconsin-Milwaukee

Peck School of the Arts


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  • University Overview

  • Need for Event

  • Event Preparation

  • Career Day Format

  • Marketing the Event

  • Post Event

  • Current Status of Career Day Event

  • Q&A Discussion

Presentation Overview


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University Overview

  • University of Wisconsin-System

    • 26 campuses

    • 173,000 students

  • University of Wisconsin-Milwaukee (UWM)

    • 93 acre campus located in an urban setting

    • more than 29,000 students

    • 159 degree programs

    • 11 schools / colleges


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UWM Peck School of the Arts (PSOA)

  • 2,000 Undergraduates

  • BA, BFA, K-12, MA, MFA, MS

  • Visual Arts, Music, Theatre, Dance, Film and Inter Arts

  • Only comprehensive arts school in Wisconsin system


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Need for Event

  • Student concerns

  • Limited campus-wide career resources/events for fine arts students

  • Nontraditional career needs for fine arts students


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Event Preparation

  • Needs Assessment

  • Securing date and location

    • one year in advance

  • Contacting participants/artists

    • 3 to 6 months in advance

  • Budget

  • Forming a committee/stakeholders


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Career Day Format

  • Spring semester

    • Weekday

    • 10am-3pm

  • Career fair

    • Freelance artists, arts organizations etc…

  • Drop in sessions

    • Hands on workshops

  • Information Sessions

    • Presentation style


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Marketing of the Event

  • The 4 P’s

    • Product (arts professionals)

    • Price (free!)

    • Place (easy access between classes)

    • Promotion (start early remind often)

  • Market Research

    • Demand is high

    • Timing is everything


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Marketing of the Event

  • Advertising tools

    • Email

    • Flyers

    • Class announcements

    • Student representative groups

    • Department meetings

    • University web announcements


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Post Event

  • Assessment

    • Survey collection

    • Data analysis

    • Wrap up and revision


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What Worked

  • Information sessions

    • discipline specific topics

    • faculty buy in / classroom walk over

  • Pre registration for drop-in sessions

  • Outside professional presenters and vendors (non UWM)


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What Did Not Work

  • Career Fair

    • sporadic and sparse attendance

    • unfamiliar format caused some confusion

  • Open drop in sessions (no registration)

  • Broad scale presentations

    • cross discipline

  • Referrals


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Career Day Inspirations

  • Classroom presentations

  • Career related orientation course

    • required of freshman in first semester

    • guest speaker format

    • start of 4 years of career planning

    • first year experience / retention

  • Career Library


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Career Day Inspirations

  • On line career services

    • national networking sites

  • Senior Seminar and Practicum (Art 604)

    • currently in 2nd year

    • curriculum designed by faculty

    • required of all Art BFA students

    • template for other departments


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University Of Wisconsin-Milwaukee

Peck School of the Arts

Dinah Gygi

Senior Academic Advisor

[email protected]

Louis Molina

Senior Academic Advisor

[email protected]

Questions and Discussion


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