How to reach your audience
Download
1 / 17

Microsoft PowerPoint - PowerPoint PPT Presentation


  • 248 Views
  • Updated On :

HOW TO REACH YOUR AUDIENCE The Easy Way YOU ARE ALREADY A GREAT COMMUNICATOR Union Activist Parent/Family Member Sports/Music Enthusiast Church/Synagogue Community Activist Concerned Citizen You ALREADY Know Your Audience Your Family Your Community Political/Community Leaders

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Microsoft PowerPoint' - benjamin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

You are already a great communicator l.jpg
YOU ARE ALREADY A GREAT COMMUNICATOR

  • Union Activist

  • Parent/Family Member

  • Sports/Music Enthusiast

  • Church/Synagogue

  • Community Activist

  • Concerned Citizen


You already know your audience l.jpg
You ALREADY Know Your Audience

  • Your Family

  • Your Community

  • Political/Community Leaders

  • Local Celebrities

  • News Media

  • Your Fellow Union Members

    • Your Agency

    • Other Agencies



Easy does it l.jpg
EASY DOES IT

  • Determine Your Goal

  • Make Your Goal Universal

  • Develop a One-Page Plan

  • Develop a two-sentence (or less) Message

  • Get Your Message or Idea to Your Audience

  • Bring More People into Your Sphere of INFLUENCE!!


Keep your message simple l.jpg
Keep Your Message Simple

  • Limit your message to one issue

  • Make it a “sales pitch”

  • Create a message that appeals to the majority

  • Don’t preach to the choir

  • Don’t over think/Use background materials

  • Make a message that anyone you just met would understand easily



Your easy button plan l.jpg
Your “Easy Button”Plan

  • Who are You Meeting/ Trying To Reach ?

  • What is Your Goal?

  • What Does The Other Person (Persons) Want ?

  • Is There a Time Element Involved?

  • Can You Reach a Joint Resolution OR

  • Do You Have to “Sale” the Issue?


Selling the issue the drama factor l.jpg
Selling The Issue : The Drama Factor

  • What Makes This Issue Compelling, Exciting Enough for Your Audience to Care?

  • What Your Audience Can Do to Support the Issue or Help Get the Message Out?

  • Convey a Sense of Timeliness and Urgency?


Tactics to reach your audience l.jpg
TACTICS To Reach Your Audience

  • In-person “One on One” Communication

  • Telephone

  • Lunch/Breakfast Meeting

  • Press Release/Flyer/Pamplet

  • Newsletter/Advertisements

  • Internet

  • Stage an Event/Protest


Event planning the news conference l.jpg
Event Planning: The News Conference

  • Brainstorm!! Determine What Message/Idea Will Draw Reporters to Your Event (The Drama Factor)

  • Put Together Your EBP

    • Include a Timeline

    • Get a Committee

    • Create a Media List

    • Set the Time That Will Get the Most Reporters to Your Event

  • Send out a “Save the Date” Card for Internal Audience

  • Logistics

  • Determine Speakers/Refreshments/Rainy Day Plan

  • Keep It Simple!!


Press release or media alert l.jpg
Press Release or Media Alert???

  • You Don’t Have to Do Both

  • But Both Should Include An Element of…



Your press release l.jpg
Your Press Release

  • One Page

  • Catchy Headline

  • Convey a Sense of Urgency

  • Tell the Story in the First Paragraph

  • Emphasize Your Credentials/Why Are You Telling This Story

  • Use Quotes From Credible Sources


Your media alert l.jpg
Your Media Alert

  • The Drama Factor

  • The Catchy Headline

  • Where, When, Who, Why

  • Contact Information – After Hours

  • Link to your web site or AFGE web site for Additional Information


Keep it simple l.jpg
KEEP IT SIMPLE

  • Get HELP!!

    • AFGE Communications Department

    • Public Relations Expert in Your Town/City

    • College/University PR Department

    • The AFGE Web Site

    • Aboutpublicrelations.com

    • International Labor Communications Assn.


Additional tools tactics l.jpg
Additional Tools/Tactics

  • Local newsmakers and opinion leaders

  • Presidents of local third party groups eg. NAACP/Fraternities/Sororities/Church/Synagoge

  • Your Central Labor Council

  • Speaking engagements at universities/colleges

  • The Internet


ad