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Agenda

1. IntroductionPhysical InfrastructureOrganizational InfrastructureInvestment EnvironmentSummary. Agenda. . 2. 1 Introduction. . 3. Researching Israel's Tourism Infrastructure and Product. . Interviews with 104 tourism industry stakeholders in Israel135 site inspections of tourism infrastructureSurvey interviews with a total of 8,400 respondents in 8 countriesTotal of 18 focus groups in 8 countries51 interviews with international tour operators in 8 countriesResearch at 2006 ITB Tr29

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Agenda

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Presentation Transcript

    2. 1

    3. 2 1 Introduction

    4. 3 The Primary Research

    5. 4 The main goal is… To offer a high quality tourism product and a modern tourism infrastructure that would support growth in inbound tourism

    6. 5 The main obstacles… Aging infrastructure Limited funding Limited cooperation

    7. 6 2 Physical Infrastructure

    8. 7 Destination Israel

    9. 8 Hotels

    10. 9 Hotels

    11. 10 Hotels

    12. 11 Hotels

    13. 12 Hotels

    14. 13 Hotels Improve Israel’s standing relative to other destinations: with both consumers and tradeImprove Israel’s standing relative to other destinations: with both consumers and trade

    15. 14 Hotels

    16. 15 Hotels

    17. 16 Hotels Florida, Turkey, Madrid, Barcelona, South of France, Egypt, Cyprus, Greece, Arizona, California, Morocco, NYC, Dubai, Provance, Jordan Florida, Turkey, Madrid, Barcelona, South of France, Egypt, Cyprus, Greece, Arizona, California, Morocco, NYC, Dubai, Provance, Jordan

    18. 17 Sites and Attractions

    19. 18 Sites and Attractions

    20. 19 Amenities

    21. 20 Amenities

    22. 21 Attractions and Amenities

    23. 22 Transportation

    24. 23 Future Development

    25. 24 3 Organizational Infrastructure

    26. 25 Organizational Infrastructure

    27. 26 The Ministry of Tourism

    28. 27 The Ministry of Tourism

    29. 28 The Ministry of Tourism

    30. 29 The Ministry of Tourism

    31. 30 Coordination with Public and Private Sector

    32. 31 Coordination with Public and Private Sector

    33. 32 Regional Organizations

    34. 33 Regional Organizations

    35. 34 Regional Organizations

    36. 35 4 Investment Environment

    37. 36 Tourism Investment Policy A demand-side perspective is an insufficient basis for a tourism strategy The product (supply-side) matters! Traditional paradigm: Marketing => Visitation => Economic returns Israel requires a paradigm with a new focus… the investor.

    38. 37 Investment Catalyst #1: TIB Establish a single Tourism Investment Board (TIB): A prospective investor in tourism in Israel faces a confusing array of organizations and procedures to gain government approvals and/or grants. There are presently five separate organizations with responsibility for tourism investment. Not only does this create confusion and inefficiencies, it does not allow for an overarching development strategy to be implemented. Turnover within key organizations undermines continuity of any strategy that may exist.

    39. 38 Investment Catalyst #1: TIB A separate entity, under the umbrella of the Tourism Ministry. Separate full-time staff. Final decisions on projects will be taken by the TIB board, which will include IMOT, HAMAT, Finance Ministry, and the Land Administration. Guided by an established set of investment goals and strategies including:

    40. 39 Investment Catalyst #1: TIB Develop and promote product concepts to investors TIB will act as a concierge to court prospective investors. Fast-track approvals TIB will develop in-house evaluation metrics for projects Initially funded by the government. Joint ventures should be sought to fund the TIB in the longer term. (TIB should not be considered a developer – only a promoter and/or participant.)

    41. 40 Investment Catalyst #1: TIB Current Decision-Making Structure

    42. 41 Investment Catalyst #1: TIB New Decision-Making Structure

    43. 42 Investment Catalyst #2: Incentives Realities Current grant and incentive system is too limited to make an impact. Israel’s investment incentives must address the real issue of a deteriorating product in the midst of new regional development of a much higher quality. Further, incentives need to address the particular risks to tourism investment in Israel. And these incentives must be at least as compelling as those of destinations competing for the same capital and developers.

    44. 43 Investment Catalyst #2: Incentives Recommendations Award grants and incentives for renovations, not just for expansions and new projects. Require a budget for annual maintenance as a grant criterion. Offer low interest financing for projects of special significance and/or when private financing is difficult to obtain. For mega projects, the government can back bonds. Offer a safety net policy to investors to counterbalance security risks. Seek private sector equity and operational expertise in public projects.

    45. 44 5 Summary

    46. 45 Summary

    47. 46

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