The Web was Made for Writers. From Writer to Blogging R ockstar. In T his Presentation. Dispelling a few myths A bit about Google The Circle of Influence SEO Blogging Summary Where am I? Additional resources. A Website is not Marketing.
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The Web was Made for Writers
A website is something you market. It does not market you or your business. A website without SEO is a waste of content. A website without marketing is pointless.
Blogging is both a foundational SEO tool, and your first marketing tool.
Search Engine Optimization (SEO) is foundational, not a marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.
Search Engine Optimization
Tells Google how your writing is organized by assigning a hierarchy of importance to your content using Keywords.
SEO is the grammar, punctuation, and spelling of your content on the web. You cannot write for the web without it.
The Almighty Google
They Make the Rules… We Follow
Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.
…assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web…
The web is a linked set of documents
Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each author based on their Google Plus profile, and all activity related to that profile on the web.
~ John Ellis
The circle of Influence
Why you’re on the web
Producing quality content, sharing it on the web, and engaging in discussion about the topic is called:
Organic Search Marketing
SEO blog posts are:
From nowhere to 17th in 6 weeks.
Keyword: Search Engine Marketing Consulting
“Dumb Little Man”
Search Engine Land
It will separate you from the rest…. Seriously.
Writing an SEO blog is tough. Completing your first is a milestone. Be proud, be thrilled!
The objective is not to “make your links natural”, the real objective is that your links are natural…
– Matt Cutts
On SEO Techniques
“It is just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it....”
Aaron Wall - SEObook.com
Why some users “suck at SEO
“This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market.”
Bruce Clay on SEO
Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle.
John Ellis on Analytics
Facebook: Warning… I rant about politics and religion
Google me… find me where you want to be.