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The Web was Made for Writers. From Writer to Blogging R ockstar. In T his Presentation. Dispelling a few myths A bit about Google The Circle of Influence SEO Blogging Summary Where am I? Additional resources. A Website is not Marketing.

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From writer to blogging r ockstar

The Web was Made for Writers

From Writer to Blogging Rockstar


In t his presentation
In This Presentation

  • Dispelling a few myths

  • A bit about Google

  • The Circle of Influence

  • SEO Blogging

  • Summary

  • Where am I?

  • Additional resources


A website is not marketing
A Website is not Marketing

A website is something you market. It does not market you or your business. A website without SEO is a waste of content. A website without marketing is pointless.

Blogging is both a foundational SEO tool, and your first marketing tool.


Seo is not marketing

Search Engine Optimization (SEO) is foundational, not a marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

SEO is Not Marketing


Search Engine Optimization marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

SEO

Tells Google how your writing is organized by assigning a hierarchy of importance to your content using Keywords.

SEO is the grammar, punctuation, and spelling of your content on the web. You cannot write for the web without it.


The Almighty Google marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

They Make the Rules… We Follow


Pagerank is
PageRank is marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. …

Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

~ Wikipedia.org


Read this again
Read this again… marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

…assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web…

The web is a linked set of documents


Your web presence is your thesis

  • It is a linked set of docs marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

  • It is proof of expertise

  • It is how you connect

  • How you engage

  • How you market

  • How you sell

Your Web Presence is Your Thesis


Author rank is
Author Rank is marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. …

Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each author based on their Google Plus profile, and all activity related to that profile on the web.

~ John Ellis


Google plus
Google Plus marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

  • Is the key to building Author rank

  • Grew 43% last month

  • Is where Google wants you to be

  • Is where You want You to be…

  • Do it now… Before everyone does it


What it means
What it means marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

  • Everything counts

  • Quality counts

  • Your competing with other writers

  • The best content wins

  • New content is essential

  • The playing field is equal


The circle of Influence marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Why you’re on the web


Lookers subscribers and fans
Lookers, Subscribers, and Fans marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

  • Lookers are traffic

  • Subscribers want more

  • Fans want a relationship


Growing your circle
Growing your Circle marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

  • Connect with gods, peers, and fans

  • Prove you’re an expert

  • Share resources

  • Answer questions

  • Ask Questions

  • Help others (the web is socialist in nature)


Building your fanbase
Building your marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. Fanbase

  • Give them a place to go

  • RSS feed subscribe

  • Newsletter (Mailchimp)

  • Subscribe my email (to RSS)

  • Tell them where they can find you

  • Join their groups and become a voice


Fans are powerful
Fans are Powerful marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

  • They sell for you

  • They promote for you

  • They build your influence

  • They love you!


No brainer take away
No Brainer Take-away marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Producing quality content, sharing it on the web, and engaging in discussion about the topic is called:

Organic Search Marketing


No brainer take away1

SEO blog posts are: marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

No Brainer Take-away

  • Resources

  • Supporting content

  • Advertisements

  • Rank builders

  • Marketing initiatives

  • Curated content

  • *You are a provider

  • *You are a curator


Not sure how to connect everything
Not sure how to connect everything? marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Google it!


A real life example
A Real Life Example marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

From nowhere to 17th in 6 weeks.


Keyword: marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. Search Engine Marketing Consulting


Organic marketing
Organic Marketing marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


How i moved the dial
How I moved the dial marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


How i moved the dial1
How I moved the dial marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


How i moved the dial2
How I moved the dial marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


Seo blogging process
SEO Blogging Process marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Rand Fishkin


Choose your goal
Choose your Goal marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Chris Pearson


Choose your topic keyword
Choose your Topic (keyword) marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

George Takei


Write your copy
Write your Copy marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Amanda Hocking


Media elements asthetics
Media Elements ( marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. asthetics)

Lady Gaga


Arrange your content
Arrange your content marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Jay White

“Dumb Little Man”


Ed Dale marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

The Challenge


Danny Sullivan marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Search Engine Land


Jeremy marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. Schoemaker

Shoe Money


Seo blogging mechanics
SEO Blogging Mechanics marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Title

Meta Title

Meta Description


Content details
Content details marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Jason Fladlien

Google him


Content details1
Content details marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Michael Gray

“wolf-howl”


Revise and revise and revise
Revise and revise and revise marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

It will separate you from the rest…. Seriously.


Publish and be proud
Publish and be proud marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Writing an SEO blog is tough. Completing your first is a milestone. Be proud, be thrilled!

Now Engage!


How i moved the dial3
How I moved the dial marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


Content proliferation
Content Proliferation marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

The objective is not to “make your links natural”, the real objective is that your links are natural…

– Matt Cutts


Content proliferation1
Content Proliferation marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

On SEO Techniques

“It is just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it....”

Aaron Wall - SEObook.com


Content proliferation2
Content Proliferation marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Why some users “suck at SEO

“This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market.”

Garret Peirson–

searchenginejournal.com


Content proliferation3
Content Proliferation marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Bruce Clay on SEO

Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle.

Bruce Clay


Measuring the results
Measuring the results marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

John Ellis on Analytics

  • Welcome to the internet… where you can measure the results of your efforts in real time and react accordingly.

  • John Ellis


In real time
In real time… marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


Webmaster tools rocks
Webmaster Tools.. rocks marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


Market samurai also rocks
Market Samurai… also rocks marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


Seomoz if you re serious
SEOmoz marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. … If you’re serious


Summary
Summary marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


Summary1
Summary marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.


The hardest part is not learni ng it s doing
The hardest part is not marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. learning… It’s doing


Where to find me
Where to find me… marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

http://www.linkedin.com/in/johnetec

http://portlandinternetdesign.com

https://plus.google.com/100470926227322431614/

Facebook: Warning… I rant about politics and religion

http://Twitter.com/pdxids

Google me… find me where you want to be.

John Ellis

SEO consultant


Additional resources
Additional Resources marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

Connect withme...

John Ellis

SEO consultant


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