From writer to blogging r ockstar
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The Web was Made for Writers. From Writer to Blogging R ockstar. In T his Presentation. Dispelling a few myths A bit about Google The Circle of Influence SEO Blogging Summary Where am I? Additional resources. A Website is not Marketing.

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From Writer to Blogging R ockstar

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The Web was Made for Writers

From Writer to Blogging Rockstar


In This Presentation

  • Dispelling a few myths

  • A bit about Google

  • The Circle of Influence

  • SEO Blogging

  • Summary

  • Where am I?

  • Additional resources


A Website is not Marketing

A website is something you market. It does not market you or your business. A website without SEO is a waste of content. A website without marketing is pointless.

Blogging is both a foundational SEO tool, and your first marketing tool.


Search Engine Optimization (SEO) is foundational, not a marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on.

SEO is Not Marketing


Search Engine Optimization

SEO

Tells Google how your writing is organized by assigning a hierarchy of importance to your content using Keywords.

SEO is the grammar, punctuation, and spelling of your content on the web. You cannot write for the web without it.


The Almighty Google

They Make the Rules… We Follow


PageRank is…

Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

~ Wikipedia.org


Read this again…

…assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web…

The web is a linked set of documents


  • It is a linked set of docs

  • It is proof of expertise

  • It is how you connect

  • How you engage

  • How you market

  • How you sell

Your Web Presence is Your Thesis


Author Rank is…

Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each author based on their Google Plus profile, and all activity related to that profile on the web.

~ John Ellis


Google Plus

  • Is the key to building Author rank

  • Grew 43% last month

  • Is where Google wants you to be

  • Is where You want You to be…

  • Do it now… Before everyone does it


What it means

  • Everything counts

  • Quality counts

  • Your competing with other writers

  • The best content wins

  • New content is essential

  • The playing field is equal


The circle of Influence

Why you’re on the web


Lookers, Subscribers, and Fans

  • Lookers are traffic

  • Subscribers want more

  • Fans want a relationship


Growing your Circle

  • Connect with gods, peers, and fans

  • Prove you’re an expert

  • Share resources

  • Answer questions

  • Ask Questions

  • Help others (the web is socialist in nature)


Building your Fanbase

  • Give them a place to go

  • RSS feed subscribe

  • Newsletter (Mailchimp)

  • Subscribe my email (to RSS)

  • Tell them where they can find you

  • Join their groups and become a voice


Fans are Powerful

  • They sell for you

  • They promote for you

  • They build your influence

  • They love you!


No Brainer Take-away

Producing quality content, sharing it on the web, and engaging in discussion about the topic is called:

Organic Search Marketing


SEO blog posts are:

No Brainer Take-away

  • Resources

  • Supporting content

  • Advertisements

  • Rank builders

  • Marketing initiatives

  • Curated content

  • *You are a provider

  • *You are a curator


Not sure how to connect everything?

Google it!


A Real Life Example

From nowhere to 17th in 6 weeks.


Keyword: Search Engine Marketing Consulting


Organic Marketing


How I moved the dial


How I moved the dial


How I moved the dial


SEO Blogging Process

Rand Fishkin


Choose your Goal

Chris Pearson


Choose your Topic (keyword)

George Takei


Write your Copy

Amanda Hocking


Media Elements (asthetics)

Lady Gaga


Arrange your content

Jay White

“Dumb Little Man”


Ed Dale

The Challenge


Danny Sullivan

Search Engine Land


Jeremy Schoemaker

Shoe Money


SEO Blogging Mechanics

Title

Meta Title

Meta Description


Content details

Jason Fladlien

Google him


Content details

Michael Gray

“wolf-howl”


Revise and revise and revise

It will separate you from the rest…. Seriously.


Publish and be proud

Writing an SEO blog is tough. Completing your first is a milestone. Be proud, be thrilled!

Now Engage!


How I moved the dial


Content Proliferation

The objective is not to “make your links natural”, the real objective is that your links are natural…

– Matt Cutts


Content Proliferation

On SEO Techniques

“It is just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it....”

Aaron Wall - SEObook.com


Content Proliferation

Why some users “suck at SEO

“This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market.”

Garret Peirson–

searchenginejournal.com


Content Proliferation

Bruce Clay on SEO

Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle.

Bruce Clay


Measuring the results

John Ellis on Analytics

  • Welcome to the internet… where you can measure the results of your efforts in real time and react accordingly.

  • John Ellis


In real time…


Webmaster Tools.. rocks


Market Samurai… also rocks


SEOmoz… If you’re serious


Summary


Summary


The hardest part is not learning… It’s doing


Where to find me…

http://www.linkedin.com/in/johnetec

http://portlandinternetdesign.com

https://plus.google.com/100470926227322431614/

Facebook: Warning… I rant about politics and religion

http://Twitter.com/pdxids

Google me… find me where you want to be.

John Ellis

SEO consultant


Additional Resources

Connect withme...

John Ellis

SEO consultant


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