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Foresight Cards

- Stress testing your Business Model – one company edition. Foresight Cards. Order or preview Business Model Generation on: www.businessmodelgeneration.com. * Both products are from different companies/institutions/developers which aren’t related.

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Foresight Cards

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  1. - Stress testingyour Business Model –onecompany edition Foresight Cards Order or previewBusiness Model Generation on: www.businessmodelgeneration.com * Both products are from different companies/institutions/developers which aren’t related Order the pack of cards or download more free workshops using the Foresight Cards on: www.foresightcards.com

  2. The Business Model Canvas Foresight cards www.businessmodelgeneration.com

  3. The Business Model Canvas Foresight cards www.businessmodelgeneration.com Attention for the customer Attention for the Organisation Offer Accountablity

  4. Foresight cards Createyour Business Model Canvas www.businessmodelgeneration.com • Purpose: Stress testing a business model. • Components: The Business Model Canvas, The card ‘patterns of change’. • Phase 1 – Creating your Business Model • Handout the Business Model Canvas model. • Each workshop participant creates his ownbusiness model, starting with the value proposition or the customer segment. • After 15 minutes, get together • Everybody explains his business model to each other • Create one business model canvas for your company using all insights • At the end of the first hour, there is one sustaining business model.

  5. Our (STEEP) environment Foresight cards PEST, DESTEP, PESTLE, STEEPLE, LESTEP… Macro – contextual level The contextual level consists of ‘global forces’, think about: economical developments, demographics, politics, technological developments and social developments. Foresight Cards – STEEP edition focusses on external forces that address the contextual level. Meso – transactional level The transactional level consists of ‘market forces’, think about: suppliers, supply and demand, distribution, competitors and strategic alliances. Micro – organizational level The organizational level involves forces that address the internal environment of the firm. Think about: vision, mission, strategy, resources, processes, products and services.

  6. Environment Foresight cards • Example of “ourvalues” • 5 minute discussionwithyourgroup • How does thisthemeaffectsyourbusiness model canvas?

  7. Trendwatching? Foresight cards • Example of “ourvalues” • 5 minute discussionwithyourgroup • How does thisthemeaffectsyourbusiness model canvas? • Future of “ourvalues” • In yourdiscussionaboutvalues… • Whatfuturedevelopment do youseeregardingthistheme? • Again, 5 minute discussion

  8. Talking about the future Foresight cards Oil spill • Future events… • Perspective of Time • Perspective of Relevance • Perspective of Reliability of information • Perspective of Uncertainty • Predetermined <-> Controversy • Perspective of Change Trend / Gradual- / Abrupt discontinuity Increased usagedof digitaldevices

  9. Perspective of change Foresight cards

  10. Perspective of change Foresight cards Time, Relevance, Uncertainty, Reliabilityof information andCHANGE:

  11. Foresight Cards Foresight cards

  12. Foresight cards Foresight stress testing • Purpose: Stress testing a business model. • Components: The Business Model Canvas, The card ‘patterns of change’. • Phase 2 – Stress testing a Business Model • Place the business model canvas in the center • Devideeach buildingblock to a (set of) players • Shuffle the cards and deal each player five cards. • The first player looks at the other building blocks andchooses a card with a pattern of change symbol. • The player shows his card, and speaks out his chosen pattern of change. And explains why this is happening to the chosen business model block. • The affected player speaks out how he changes hisbusiness model to address the impact. If done correctly he wins the card. • Look if any other building blocks are also affected • Clockwise the next playerchooses a card. • The playerwho has won the most cards wins the game

  13. Perspective of change Foresight cards “Reflection” - Whatdidyou/we learn?

  14. Foresight Cards information Foresight cards • This analysis tool helps to assess the external macro environment! • The Foresight Cards contains 125 macro forces classified into the STEEP categories (social, technological, economical, environmental and political). Other known acronyms derived from STEEP are: PEST, PESTLE, STEP, STEPJE, STEEPLED, DESTEP and LEPEST. The STEEP acronym is well known and used all over the world as a basis for external analysis. • For example the STEEP cards can be used by individuals and groups to have workshops to: • create awareness about past, current and future changes; • stress test a business model; • create a SWOT analysis; • energize; • tell a story; • discuss certain (strategic) topics; • think about systems and how external developments connect to each other; • determine key-uncertainties to create future scenarios (scenario planning); • etc. etc. etc. • Check the www.foresightcards.com website for more information, to download other workshops and how to order the pack of cards.

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