1 / 9

Facebook Advertising: Choosing Your Audience

Read about choosing your audience

benestrell
Download Presentation

Facebook Advertising: Choosing Your Audience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Facebook Advertising CHOOSING YOUR AUDIENCE

  2. Facebook uses powerful selection tools for targeting people who are right for your business. As there are over a billion users on Facebook every day, it is an important step to know who your customers are and target the people who potentially have the highest interest in your product. There are three types of ways you can target the right audience. 

  3. CORE AUDIENCE Identify your core audience based on attributes that fit into your buyer persona. The Facebook Ads Manager allows you to choose your audience based on four parameters: Demographics, Location, Interests and Behaviour. Use Facebook's Demographics and segmentation tools to serve your ads to people who match your ideal customer. 

  4. DEMOGRAPHICS Tailor your audience based on specific criteria such as age, gender, education and job title. You can even use other criteria such as relationship status, life events and affiliations (cultural or social). LOCATION Focus on audience in a specific country, city, state or even zip code. The advanced options allows you to choose people who live in the area or just currently located in the area. This gives you the chance to promote your offers to shoppers within the vicinity of your store.

  5. INTERESTS Interests data is based on information that Facebook has gathered from users’ interactions with pages, events, and apps within Facebook. Choose the interests or hobbies of people that you are targeting. BEHAVIOUR This option allows you to target people based on their buying behaviour, device usage , travel patterns, digital activities such app downloads or online gaming.   CONNECTIONS You can use this option either to reach people who are connected to  your Facebook pages, events or exclude them to find new audience and potential customers.

  6. CUSTOM AUDIENCES Custom audiences helps you target people who are already connected to your page on Facebook or are already existing customers or have awareness or interest in your business. There are three main sources for your custom audience. 

  7. Find mobile numbers or emails of your existing customer base from your contacts and CRM system and connect with them on Facebook. Install the Facebook pixel on your website to create a custom audience out of people who have visited and have interest in your website. Turn your mobile app users into custom audience  by installing Facebook SDK into your app so you can serve them ads to continue playing games or buy game items.

  8. LOOKALIKE AUDIENCES Reach out to people who are similar to audiences that are already interested in your business. To do this, choose a source audience; for example your custom audience. Then, Facebook will identify the common qualities of people who are similar or have the same attributes in comparison to your existing audience. The size and source you choose for your Lookalike audience affects the results. The smaller the size of your Lookalike Audience, the higher similarity will result. Carefully targeted source audience will create better results compared to “all customers.”

  9. SOURCE http://digitalmarketingauthority.blogspot.com/ p/facebook-advertising.html

More Related