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Socio-Cultural and Environmental Theories of Health Behavior Change PowerPoint PPT Presentation


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Socio-Cultural and Environmental Theories of Health Behavior Change. What is a Social/Environmental Context?. The frame that you place your life picture The forces that influence the way in which you develop - PowerPoint PPT Presentation

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Socio-Cultural and Environmental Theories of Health Behavior Change

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Socio cultural and environmental theories of health behavior change l.jpg

Socio-Cultural and Environmental Theories of Health Behavior Change


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What is a Social/Environmental Context?

  • The frame that you place your life picture

  • The forces that influence the way in which you develop

  • The backdrop for the development of your unique set of beliefs, attitudes and behaviors


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Social Cognitive Theory (SCT)

  • An offshoot of behaviorism

  • Components of SCT

    • Individual characteristics

    • Environmental factors

    • Reciprocal determinism


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Examples of SCT

  • A 16 year-old girl Maria

  • A 14 year-old boy Joe

  • A 65 year-old man David


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The Individual Characteristics of SCT

  • Self-Efficacy

  • Behavioral Capability

  • Expectations

  • Expectancies

  • Self-Control

  • Emotional Coping


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Environmental Factors of SCT

  • Vicarious Learning

  • Situation

  • Reinforcement

  • Reciprocal Determinism


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Using SCT

  • Let’s try the theory


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Critique of SCT

  • Very Complex

  • Theory has gone through a shift from an emphasis on behavioral variants to self-efficacy


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Social Network Theory (SNT)

  • Individual personal characteristics are not so important to understanding behavior

  • What is important is what occurs between people that is important

    • Friendships

    • Family connections

    • Professional relationships


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SNT Issues

  • Who is in a person’s network

  • The frequency of interactions between people in the network

  • The types of interactions between people in the network

  • Differences in relational roles

    • Leaders

    • Followers

    • Planners

  • Are there groups or cliques that control the social network?


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Network Qualities

  • Centrality vs. marginality of individuals in the network

  • Reciprocity of relationships

  • Complexity or intensity of relationships

  • Homogeneity or diversity of the people in the network

  • Communication patterns in the network