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Web data analysis by Sophus3

Web data analysis by Sophus3. Sophus 3 provides continuous web tracking via their eDX tagging system for the majority of large UK motor brands:

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Web data analysis by Sophus3

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  1. Web data analysis by Sophus3 Sophus 3 provides continuous web tracking via their eDX tagging system for the majority of large UK motor brands: Sophus3 track online behaviour on campaign websites/microsites before and during the campaign. They then analyse the effect of advertising on website user behaviour. Unique Visitors (UV) are the primary metric used. • Alfa Romeo UK • Audi UK • BMW UK • Chevrolet UK • Citroen UK • Fiat UK • Ford UK • Honda UK • Jaguar UK • Landrover UK • Mazda UK • Mercedes-Benz UK • Nissan UK • Peugeot UK • Renault UK • Saab UK • Toyota UK • Vauxhall UK • Volkswagen UK

  2. Web data analysis by Sophus3 • The methodology involves several stages of analysis: • Review of Advertiser’s year-to-date traffic • Cleanse data of “noise” due to other online campaigns • Cleanse data due to general online trends, seasonality etc. • Correlation analysis of newspaper campaigns to site traffic • Correlation and normalisation analyses of TV campaign to site traffic • Tracking and analysis of online newspaper campaigns • By accounting for all other non-campaign related web traffic generation, the Sophus3 analysis process is able to identify traffic increases generated by national newspaper advertising (both paper format and online newspaper sites) and the TV ad.

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