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Pelmorex All Channel Alert ACA Service

Industry Canada Public Alerting Forum 6/11/03 . Who we are. Pelmorex is a Canadian leader in weather information and the development of multimedia applications.We own The Weather Network and M

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Pelmorex All Channel Alert ACA Service

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    1. Pelmorex All Channel Alert “ACA” Service

    2. Industry Canada Public Alerting Forum 6/11/03 Who we are Pelmorex is a Canadian leader in weather information and the development of multimedia applications. We own The Weather Network and MétéoMédia which reach over 9.5 million households. Popular web sites: www.theweathernetwork.com www.météomédia.com

    3. Industry Canada Public Alerting Forum 6/11/03 A unique approach We’re the only broadcaster to provide a national service, yet send local information simultaneously to hundreds of different communities

    4. Industry Canada Public Alerting Forum 6/11/03 Serving 1200+ local cable providers

    5. Industry Canada Public Alerting Forum 6/11/03 Our All Channel Alert (ACA)Service Receives, transmits and delivers emergency messages to television subscribers Inserts local alert messages into ALL television channels Successful field tests in several centres across Canada (North York, St.-George-de-Beauce, Windsor, Regina, Vancouver, St. John’s)

    6. Industry Canada Public Alerting Forum 6/11/03 What is an emergency? An emergency is considered to be an imminent or unexpected threat to life or property (i.e. tornado, terrorist act, civil emergency etc).

    7. Industry Canada Public Alerting Forum 6/11/03 What viewers see Most viewers will see a local alert message across the TV screen. A generic audio alert will notify those unable to read text to seek more information.

    8. Industry Canada Public Alerting Forum 6/11/03 ACA on TV Screen In some cases, depending on head end equipment, a full page text message will be shown. Other formats may be used depending on system set-up.

    9. Industry Canada Public Alerting Forum 6/11/03 It starts with authorized agencies… Determine the need for an alert, and the wording of the text and audio alert messages. Identify affected areas, duration of warning Send the alert to Pelmorex

    10. Industry Canada Public Alerting Forum 6/11/03 Pelmorex verifies the message We will reconfirm all alerts with the issuing body before distribution. Our system is supported 24 hours X 7 days.

    11. Industry Canada Public Alerting Forum 6/11/03 The alert is relayed across Canada Alert text messages are sent via satellite in the national TWN/MM data streams. An audio message is posted on a 1-800 number

    12. Industry Canada Public Alerting Forum 6/11/03 The affected area reads the message Local Pelmorex equipment accepts only alert text messages coded for its area. Text alerts are directed through the ACA unit. The ACA unit inserts the text alert message on all TV channels on that satellite or cable system.

    13. Industry Canada Public Alerting Forum 6/11/03

    14. Industry Canada Public Alerting Forum 6/11/03 Benefits to government users ACA allows government agencies to alert television viewers of local emergencies Alerts delivered within minutes National reach to 9 million+ homes A single, proven service provider already delivering alerts Alerts in English and/or French

    15. Industry Canada Public Alerting Forum 6/11/03 Benefits to government users (cont) Messages delivered unchanged Easy to use No fee to government users Small monthly fee added to cable and satellite bills Canadian technology

    16. Industry Canada Public Alerting Forum 6/11/03 Where do we go from here? Application to the CRTC this fall We welcome input and support from government at all levels Once approved, we can begin to launch within 12 months

    17. Industry Canada Public Alerting Forum 6/11/03 Why Pelmorex? ACA is a natural extension of Pelmorex service, expertise and infrastructure: The only broadcaster with the technology to offer local content across Canada. Already distributing Environment Canada emergency alerts on The Weather Network and MétéoMédia. A Canadian leader in weather information and the development of multimedia applications. Operating in two languages.

    18. Industry Canada Public Alerting Forum 6/11/03 Follow up Questions, comments, suggestions? Contact us any time: Paul Temple, Sr. VP Corporate Development Bus: (905) 566-9511 ext. 271 Fax: (905) 566-9370 e-mail: ptemple@on.pelmorex.com Luc Perreault, VP Affiliate Relations and Regulatory Affairs Bus: (514) 597-1700 ext. 134 Fax: (514) 597-2981 e-mail: lperreault@qc.pelmorex.com

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